Lisa Kilrea is the Founder of WSI eResults, a leading digital marketing agency that specializes in helping manufacturers, distributors, and B2B companies grow through AI-powered, data-driven strategies. With over 20 years of entrepreneurial experience and a proven track record, Lisa has led WSI Results to deliver standout lead generation and revenue growth in the industrial sector. Her background includes work with major brands like Quaker Oats and BP Petroleum, and she's known for pioneering innovative marketing tactics that blend traditional expertise with cutting-edge digital solutions.

Digital marketing can feel like a gamble for manufacturers, especially when results don't show up overnight. With long sales cycles, technical buyers, and constantly changing platforms, how do you actually measure success and know you're investing in the right places?

According to Lisa Kilrea, a digital marketing strategist with extensive experience in the manufacturing space, success starts with treating digital marketing as an investment, not an expense. She explains that measurable results come from strategy-first thinking, setting realistic expectations, and understanding that quick wins like paid ads play a different role than long-term drivers like SEO. When those pieces work together, manufacturers can build credibility, fill their pipeline, and see ROI that far outweighs the initial spend.

In this episode of In Good Company: Where Relationships Drive Results, Lisa Kilrea, Founder of WSI eResults, is interviewed by Chad Franzen of Rise25 to discuss creating measurable digital marketing success for manufacturers. They cover why strategy must come before tactics, how to set realistic timelines for leads and ROI, and the power of an integrated, multi-channel approach.