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In Focus

In Focus

Von: Gina Paulson
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Wedding Photography Podcast. In Focus is a podcast dedicated to helping photographers shine their light and focus on what truly matters in building and running a successful photography business.

Hosted by Gina Paulson, a seasoned photographer with a passion for guiding others, this podcast dives into every aspect of the craft—from mastering the art of shooting and refining your skills behind the lens to navigating pricing strategies, marketing tactics, and the day-to-day challenges of entrepreneurship.

Whether you're a budding photographer or a seasoned professional, In Focus offers practical tips, industry insights, and inspiration to help you grow your business and create a lasting impact with your work.

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Management & Leadership Ökonomie
  • 16. You Don't Have to Be a Luxury Photographer To Be Successful
    Jun 24 2025

    The word “luxury” is everywhere in the wedding industry right now. And while high-end weddings can be beautiful, the idea that you have to be a luxury photographer to be successful? Total myth.

    In this episode, we’re breaking down the truth behind what it really means to be a successful wedding photographer — even if you’re not charging $10k per wedding. We’ll talk about the difference between luxury and premium markets, the rise of the “standard market” photographer who’s still making six figures, and why your pricing should be based on your life, not Instagram trends.

    We’ll also explore what actually makes a brand thrive — strong identity, clear communication, and a client experience that people can’t stop talking about. Whether you’re feeling pressure to “level up” or just wondering if you’re doing enough, this episode will leave you feeling grounded, empowered, and proud of exactly where you are.

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    21 Min.
  • 15. Getting Published, Noticed, and Featured — with Alexis Sanabria of Washington Wedding Day
    Jun 4 2025

    Ever wonder what it really takes to get your photography featured in a major wedding magazine? In this episode, I sit down with Alexis Sanabria, Publisher of Washington Wedding Day, to pull back the curtain on all things publication, press, and editorial strategy.

    Alexis shares exactly what makes a submission stand out, what photographers often get wrong, and how you can start creating work that gets noticed by editors and publishers alike. We talk upcoming wedding trends, editorial do’s and don’ts, the role of print advertising in today’s market, and how photographers can build lasting visibility by showing up with intention.

    Whether you’ve never been published or you’re ready to take your media presence to the next level, this episode is packed with insight and practical tips you can apply today.

    🎯 Topics We Cover:

    • What publications look for in submissions
    • How to submit your work to get it seen
    • Trends Alexis sees shaping 2025 weddings
    • Print ads: worth it or not?
    • How to increase your visibility beyond Instagram


    📣 Ready to get your work featured? This conversation will give you the roadmap.


    Mentioned in this Episode:

    Alexis Sanabria Instagram

    Alexis Sanabria Website

    Washington Wedding Day

    Oregon Wedding Day

    California Wedding Day

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    44 Min.
  • 14. Protecting Your Photography Business: Why Contracts Matter More Than You Think
    May 20 2025

    Contracts might not be the most glamorous part of your photography business—but they are one of the most important. In this episode, I’m sharing 4 real-life scenarios where I had to refer back to my contract (and was so grateful it was solid), plus a few contract clauses that too many photographers overlook.

    We’ll talk about the importance of understanding what your contract actually means when you have to enforce it, what happens to money already paid, and why clauses like artistic style, defamation, and guest interference are more important than ever. I’ll also walk through the top 5 things every photography contract should include, and how to make sure yours is working for you—not just sitting in a folder.

    If you’ve ever questioned whether your contract is clear enough, strong enough, or even up-to-date with today’s wedding world, this episode is a must-listen.

    📌 Mentioned in this episode:

    Legal contract templates from The Legal Paige — photographer-specific, lawyer-approved, and ready to plug into your business.

    Shop Contracts with the Legal Paige HERE : 40% OFF from May 19 - May 22, 2025!

    The Legal Paige Webiste

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    17 Min.

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