• 070 | Conversion Season: Why People Know You But Still Don’t Buy
    Jun 7 2025

    You’ve delivered the program. You’ve hosted the event. You’ve handled the follow-up. Your work has been referred, recommended, and repeated because it works. But even with that level of traction, you’ve likely also seen interest that doesn’t convert. Referrals that pause. Conversations that don’t lead to clear decisions. And when you’re running a service-based business or nonprofit with a small team and a full plate, the space to analyze what’s missing is rare.

    In this episode, Felicia shares what she’s been experiencing behind the scenes from the real-time rhythm of producing, serving, and re-evaluating what’s next. She brings forward a pattern that leaders like you are facing: when the response doesn’t match the reputation, the next move is more structure.

    From internal operations to external messaging, this conversation offers grounded shifts you can use now.

    You’ll take away:

    • How to identify where people pause and what to adjust without overhauling your entire operations

    • The difference between being known and being ready to be worked with

    • What it looks like to reduce friction in your service delivery and still remain true to your values and timing

    If your work is steady but the number of clients and sales aren’t converting at the pace of interest, this episode gives you space to reflect and reposition. To speak directly with Felicia about your needs, visit media.feliciafordandco.com/work-with-us Next Steps: Get Strategic Edge: Power Moves for Businesses + Nonprofits https://media.feliciafordandco.com/power-moves

    Work With Felicia Ford & Co.® - https://media.feliciafordandco.com/work-with-us

    Access Your Resources: https://resources.feliciafordandco.com

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    23 Min.
  • 069 | When to Move: How to Know It’s Time to Decide, Act, and Lead
    Jun 1 2025

    If you’ve been sitting on something, waiting for the right moment—this is it.

    This episode is about power moves—the ones that shift how you work and protect how you move through the rest of the year. The kind of moves that free up your calendar, position your next campaign, and make space for what you’ve already said you’re building.

    I’m not offering a checklist or a pep talk. I’m walking you through the structure I use with my own clients—including how we’re preparing right now for Q4 across events, campaigns, culinary partnerships, and community programming.

    Here’s what you’ll take from this episode:

    • The 4 power moves every community-rooted leader needs to make before August

    • How to recognize the moment when it’s time to move—without second guessing

    • What staying ready actually looks like when you're running a business embedded in people, deadlines, and places

    • Why your next move isn’t about speed—it’s about space

    “Staying ready means building ahead of demand. It means making space before the pressure hits. It means getting clear now so that when the door opens, you’re not caught holding too much to walk through it.”

    If you’re preparing something for the fall—an event, a program, or something bigger than a social post—Immersion is open now. And if you’re a chef, a musician, or someone who curates culture through movement and flavor, the Rhythm & Taste™ waitlist is open too.

    Next Steps: Join the Rhythm & Taste Waitlist: https://media.feliciafordandco.com/rhythm-taste-waitlist

    Apply to Immersion with Felicia: https://www.media.feliciafordandco.com/immersion

    Get Resources: https://resources.feliciafordandco.com

    #Creatives #Culinary #HRVA #Foodie #Culture #Musicians #FeliciaFordandCo

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    21 Min.
  • 068 | Built to Move, Designed to Last: Growth by Design
    May 25 2025

    Why does it feel like you’ve built everything—your service, program, even a book—but it’s still waiting to move? How do you shift when your ideas are racing faster than your systems? What does it take to design growth that carries your work beyond you?

    In this final episode of the Built to Move series, we close the loop on how design creates the architecture your work needs to be experienced, distributed, and sustained. You’ll discover how to move from reactive decision-making to strategic structure, why growth doesn’t happen by accident, and how to build momentum that fuels your vision without burning out.

    You’ll learn:

    • How to design the plan for your work to move forward even when you can’t be everywhere.

    • The difference between building new things and designing better growth for what already exists.

    • Real-world examples from Strategic Edge magazine and National Black Girl Month that show how intentional design supports lasting impact.

    This episode is your invitation to lead from structure, giving your work the rhythm and follow-through it needs to reach further and breathe easier. Ready to stop cycling and start moving? Let’s go.

    Next Steps: Apply to work with Felicia: https://media.feliciafordandco.com/work-with-us

    Get Strategic Edge Magazine: https://media.feliciafordandco.com/power-moves

    Explore the Built to Move series: Episode 066 | How I Build the Rhythm Behind Every Program, Platform & Team Episode 067 | Who's Carrying the Work With You?

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    21 Min.
  • 067 | Built to Move 2 of 3: Who’s Carrying the Work With You?
    May 18 2025

    How do you know when someone is truly moving with you—and not just watching you move? What if the reason your systems feel strained has nothing to do with your structure and everything to do with who’s standing inside of it? And in this season of building, scaling, and leading—who’s actually carrying this with you?

    In this second installment of Built to Move, Felicia Ford shifts the focus to alignment—not the buzzword, not the catchphrase—but the actual pace, posture, and presence of the people in your circle. This conversation is about rhythm as leadership, about systems that breathe, and about what it really takes to sustain your work without breaking your back (or your spirit). Whether you’re leading a team, mapping out your next season, or just trying to determine what’s “off” in your growth—this episode names what most people ignore.

    In this episode, you’ll explore:

    • How to define alignment by pace, posture, and energy—not just intention

    • The three questions every Change Maker must ask before calling someone a power partner

    • Why rhythm matters more than readiness—and how to spot misalignment before it costs you

    If the pace looks right on paper but nothing’s flowing the way it should, this conversation will meet you there.

    Next Steps:

    Next Steps:

    Email me "Structure": https://resources.feliciafordandco.com/thelist

    Limited Time - Get Your FREE Power Partner Playbook: https://resources.feliciafordandco.com/partnerplaybook

    Work With Me: https://media.feliciafordandco.com/services

    Get the National Black Girl Month Toolkit: www.nationalblackgirlmonth.com

    Access Resources: https://resources.feliciafordandco.com

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    27 Min.
  • 066 | Built to Move: How to Build the Rhythm Behind Your Brand
    May 7 2025

    You’ve already learned how to manage the work. But at this stage, it’s not about management—it’s about movement. Not more doing. Not more hours. Just rhythm. The kind that frees your time without compromising the weight of what you’ve built.

    If you’re running a licensed program, managing a multi-channel campaign, or holding the leadership seat in a nonprofit, school, small business, or ministry—you already know what it means to lead across overlapping timelines. And yet, you may not have named the structure that’s holding all of it together.

    In this first episode of the Built to Move series, I’m walking you through how I design the rhythm that keeps the work moving—without chasing tasks or micromanaging the pieces. You’ll hear exactly how I’ve built systems that support five-month podcast content plans, multi-platform campaigns like National Black Girl Month™, and high-level client advisory—while still serving as a CEO and Executive Director.

    But more importantly, you’ll see what that looks like in your world—in real, local, people-powered community work. Whether it’s coordinating volunteers, onboarding team members, or documenting your impact for funders and partners, this episode unpacks the thinking, the structure, and the tools behind consistency that doesn’t rely on burnout.

    This is not about hustle. It’s about leadership that breathes. Because when the systems work, you show up ready—for strategy, for people, and for what’s next.

    Ready to hear how I built it? Let’s go.

    Next Steps:

    Email me "Structure": https://resources.feliciafordandco.com/thelist

    Get the National Black Girl Month Toolkit: www.nationalblackgirlmonth.com

    Access Resources: https://resources.feliciafordandco.com

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    19 Min.
  • 065 | Superwoman Syndrome: After the Applause — What Strength Really Cost w/ Katina Barnes
    Apr 30 2025

    The life they taught her to build almost took her with it.

    For decades, Katina Barnes poured into families, mentored girls, launched programs, led ministries, and moved mountains with two-person teams. The world clapped. But no one asked what it cost.

    In this National Black Girl Month™ feature, Katina joins Felicia Ford and co-host Dr. Rikesha Fry Brown to name what many Black women are only starting to admit: that being “strong” is often a trap. That sometimes it takes collapsing in your own bed to realize what was never sustainable. That no matter how much good you’re doing—you still deserve to live.

    This conversation is not a warning. It’s a reckoning. If you’ve been performing strength while privately unraveling, If you’ve been told to push through while your body says no, If you’ve outgrown the expectations that once defined your worth— this episode is where you lay it down.

    You’ll hear:

    • How burnout disguises itself as achievement

    • Why letting go of control isn’t failure—it’s survival

    • What real boundaries sound like when they’re held, not explained

    • How to model wellness for the next generation without apology

    • Why “being needed” can no longer be the measure of your value

    This is not about doing less. It’s about doing what’s yours to carry—and no more.

    🎧 Listen now and access the free toolkit at NationalBlackGirlMonth.com

    Next Steps: Join The Sanctuary & The Strategy: https://resources.feliciafordandco.com/nbgm

    Connect with Katina at Butterfly Village, Inc.: www.butterflyvillagein.org

    Connect with Dr. Rikesha Fry Brown - www.instagram.com/dr.rikesha

    Tune in to Echelon Live with Felicia - https://bit.ly/echelonlivefelicia

    Get Free Resources: https://resources.feliciafordandco.com/

    Learn more about Katina Barnes:

    I have always had a love for impacting change, whether through my love for fashion or through community building. This passion to for community change was ignited while employed at Children's Hospital of The Kings Daughters where I had the opportunity to coordinate free health insurance for uninsured children. My journey of making a difference in the lives of others led me to The Up Center, a non-profit organization specializing in helping people live better lives. After serving a little over eleven years in Prevention Services, I decided to extend my career to higher education, joining Tidewater Community College in 2011 as an Adjunct Instructor and Academic Advisor. Within the first year I was promoted to work in student engagement and then advancing as the inaugural Director of the Portsmouth Campus Student Center. I changed the culture of co-curricular learning by establishing student success initiatives, incorporating collaborative learning experiences and creating a vibrant environment for academic success. During my tenure at TCC, I also served as the Coordinator of Dual Enrollment Academies, providing opportunities for high school students to concurrently earn a high school diploma and an associate’s degree. I joined Old Dominion University in 2023 as the Assistant Director of Monarch Internship and Co--Op Success, continuing my passion for ensuring students are successful in their academic journey through work-based learning.​Leadership is important to me. I've had the privilege of spearheading several impactful initiatives, and serving on various boards to include Girls Scouts of Colonial Coast, Portsmouth Schools Foundation, Lefcoe Board of Trustees, YMCA Effingham Street Portsmouth, and Prevent Child Abuse of Hampton Roads. As a dedicated member of Delta Sigma Theta Inc., I am committed to service for my community. I often speak on platforms to advance leadership, women's empowerment, and student success.

    #nationalblackgirlmonth #feliciafordandco #drrikesha #superwomansyndrome #echelonlive

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    54 Min.
  • 064 | Superwoman Syndrome: Healing Burnout and Choosing Rest with Azia Whitted + Dr. Rikesha
    Apr 30 2025

    You're praised for your strength — but at what cost? You're taught to push through — but when do you finally get to breathe? You're carrying the weight of generations — but no one stops to ask: where do you go to put it down?

    In the second of our three-part series on Superwoman Syndrome, mindfulness coach and TEDx speaker Asia Whittedsteps forward to share the truths many Black women have been forced to navigate in silence.

    Through her own breaking points, Asia learned what few are willing to say out loud: "Rest isn’t something you earn — it's something you deserve before the world demands more than you can give."

    Inside this powerful episode:

    • Asia’s personal story of reaching burnout while juggling family, career, grief, and expectations — and the moment she realized survival wasn’t enough

    • Why generations of Black women have internalized the belief that peace is a luxury, not a right

    • How unchecked strength culture quietly conditions women to feel guilty for needing rest

    • The emotional and physical warning signs Asia teaches high-achieving women to recognize before burnout takes over

    • Why thriving — not just surviving — requires a radical mindset shift around responsibility, rest, and community care

    • A deep look into Asia’s "PAUSE" framework, designed to help women rebuild their lives around intention, boundaries, and self-awareness

    As Asia shares, "If I crumble, what happens to all the people I’m trying to carry?" And even more powerfully: "The only thing I was letting go of was myself — and that was never the plan."

    This isn’t self-care for Instagram. This is the conversation Black women have needed for generations — about grief, healing, thriving, and reclaiming our own well-being on our own terms.

    Next Steps: Get your National Black Girl Month™ Toolkit: www.nationalblackgirlmonth.com

    Connect with Azia Renea: www.aziarenea.com

    Connect with Dr. Rikesha Fry Brown: www.instagram.com/dr.rikesha

    Get Free Resources: https://resources.feliciafordandco.com/

    Learn more about Pause with Azia Renea:

    Hi I am Azia Whitted, I am on a mission to help busy women, juggling motherhood and business learn to take 5-10 minutes to transform their entire day. I see so many women live life overwhelmed and burned out and I wish they knew that rest was a requirement and not a reward; that slowing down to find calm should be a priority. YOU are a priority, in your home with your family as well in your business. My job is to teach you practical ways to incorporate a pause in your daily life so you can be calm in the midst of chaos and high demands.

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    42 Min.
  • 063 | Mothering While Black: w/ Dr. Michelle Hite & Dr. Rikesha Fry Brown
    Apr 29 2025

    Dr. Michelle Hite on Mothering While Black, Everyday Courage, and the Power of Telling the Truth

    What happens when the world sees your child as a threat before it sees them as human? What does it cost to raise a child while defending your right to grieve, to question, to be seen?

    This conversation centers the weight—and the wisdom—of mothering while Black. In this featured National Black Girl Month™ 2025 episode, we’re joined by Dr. Michelle Hite, Spelman College professor, public scholar, and cultural critic whose work traces the intersections of Black identity, grief, and resistance. Together with co-host Dr. Rikesha Fry Brown, we examine what it means to mother, nurture, and protect in a world that wasn’t built for our safety.

    This episode isn’t about resilience. It’s about truth-telling as a form of care.

    You’ll hear:

    • How cultural narratives, from Mamie Till to Toni Morrison, shape our understanding of motherhood

    • Why public strength can’t replace private witnessing

    • The difference between independence and isolation—and why communal living is the lesson we keep returning to

    • How everyday gestures become sacred acts of protection, memory, and joy

    • Why sharing isn’t a virtue. It’s a practice. And we’re out of practice.

    Whether you're a mother by birth, bond, or assignment, this conversation invites you to return to what you know: you don’t have to do it alone.

    Listen now and access the free toolkit at NationalBlackGirlMonth.com Access Dr. Hite's work: https://www.spelman.edu/staff/profiles/michelle-hite.html Connect with Dr. Rikesha Fry Brown: www.instagram.com/dr.rikesha Connect with Felicia Ford: www.threads.net/@friendscallmefe

    More about Dr. Hite:

    Michelle Hite, Ph.D. has been a Faculty Member Since 2004 and is an Associate Professor for English, the Honors ProgramDirector and the International Fellowships and ScholarshipsDirector.

    Michelle Hite earned her Ph.D. from Emory University in American/African American Studies in 2009. Her dissertation used Venus and Serena Williams as subjects whose representation in popular media, books, videos, and other texts prompted her research questions regarding what their public portrayal might suggest about the intersection of race, gender, and nationalism during late capitalism.Although Dr. Hite remains deeply interested in sports, her intellectual work now focuses on African-American life, culture, and experience in the United States during the mid-twentieth century. To this end, she is currently working on a monograph about the bombing of the 16th Street Baptist Church in Birmingham, Alabama on September 15, 1963.In addition to her work as an associate professor in the English department at Spelman, Dr. Hite is director of the Ethel Waddell Githii Honors Program and director of International Fellowships and Scholarships.

    #nationalblackgirlmonth

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    51 Min.