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Impact Innovators with Felicia Ford

Impact Innovators with Felicia Ford

Von: Felicia Ford
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Impact Strategies for Change Maker Brands | Growth Strategy, Build Community, Measure Impact, Marketing, Philanthropy | Felicia Ford & Co.®Copyright 2024 Felicia Ford & Co.® All rights reserved. Management & Leadership Marketing & Vertrieb Ökonomie
  • 070 | Conversion Season: Why People Know You But Still Don’t Buy
    Jun 7 2025

    You’ve delivered the program. You’ve hosted the event. You’ve handled the follow-up. Your work has been referred, recommended, and repeated because it works. But even with that level of traction, you’ve likely also seen interest that doesn’t convert. Referrals that pause. Conversations that don’t lead to clear decisions. And when you’re running a service-based business or nonprofit with a small team and a full plate, the space to analyze what’s missing is rare.

    In this episode, Felicia shares what she’s been experiencing behind the scenes from the real-time rhythm of producing, serving, and re-evaluating what’s next. She brings forward a pattern that leaders like you are facing: when the response doesn’t match the reputation, the next move is more structure.

    From internal operations to external messaging, this conversation offers grounded shifts you can use now.

    You’ll take away:

    • How to identify where people pause and what to adjust without overhauling your entire operations

    • The difference between being known and being ready to be worked with

    • What it looks like to reduce friction in your service delivery and still remain true to your values and timing

    If your work is steady but the number of clients and sales aren’t converting at the pace of interest, this episode gives you space to reflect and reposition. To speak directly with Felicia about your needs, visit media.feliciafordandco.com/work-with-us Next Steps: Get Strategic Edge: Power Moves for Businesses + Nonprofits https://media.feliciafordandco.com/power-moves

    Work With Felicia Ford & Co.® - https://media.feliciafordandco.com/work-with-us

    Access Your Resources: https://resources.feliciafordandco.com

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    23 Min.
  • 069 | When to Move: How to Know It’s Time to Decide, Act, and Lead
    Jun 1 2025

    If you’ve been sitting on something, waiting for the right moment—this is it.

    This episode is about power moves—the ones that shift how you work and protect how you move through the rest of the year. The kind of moves that free up your calendar, position your next campaign, and make space for what you’ve already said you’re building.

    I’m not offering a checklist or a pep talk. I’m walking you through the structure I use with my own clients—including how we’re preparing right now for Q4 across events, campaigns, culinary partnerships, and community programming.

    Here’s what you’ll take from this episode:

    • The 4 power moves every community-rooted leader needs to make before August

    • How to recognize the moment when it’s time to move—without second guessing

    • What staying ready actually looks like when you're running a business embedded in people, deadlines, and places

    • Why your next move isn’t about speed—it’s about space

    “Staying ready means building ahead of demand. It means making space before the pressure hits. It means getting clear now so that when the door opens, you’re not caught holding too much to walk through it.”

    If you’re preparing something for the fall—an event, a program, or something bigger than a social post—Immersion is open now. And if you’re a chef, a musician, or someone who curates culture through movement and flavor, the Rhythm & Taste™ waitlist is open too.

    Next Steps: Join the Rhythm & Taste Waitlist: https://media.feliciafordandco.com/rhythm-taste-waitlist

    Apply to Immersion with Felicia: https://www.media.feliciafordandco.com/immersion

    Get Resources: https://resources.feliciafordandco.com

    #Creatives #Culinary #HRVA #Foodie #Culture #Musicians #FeliciaFordandCo

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    21 Min.
  • 068 | Built to Move, Designed to Last: Growth by Design
    May 25 2025

    Why does it feel like you’ve built everything—your service, program, even a book—but it’s still waiting to move? How do you shift when your ideas are racing faster than your systems? What does it take to design growth that carries your work beyond you?

    In this final episode of the Built to Move series, we close the loop on how design creates the architecture your work needs to be experienced, distributed, and sustained. You’ll discover how to move from reactive decision-making to strategic structure, why growth doesn’t happen by accident, and how to build momentum that fuels your vision without burning out.

    You’ll learn:

    • How to design the plan for your work to move forward even when you can’t be everywhere.

    • The difference between building new things and designing better growth for what already exists.

    • Real-world examples from Strategic Edge magazine and National Black Girl Month that show how intentional design supports lasting impact.

    This episode is your invitation to lead from structure, giving your work the rhythm and follow-through it needs to reach further and breathe easier. Ready to stop cycling and start moving? Let’s go.

    Next Steps: Apply to work with Felicia: https://media.feliciafordandco.com/work-with-us

    Get Strategic Edge Magazine: https://media.feliciafordandco.com/power-moves

    Explore the Built to Move series: Episode 066 | How I Build the Rhythm Behind Every Program, Platform & Team Episode 067 | Who's Carrying the Work With You?

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    21 Min.

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