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  • What is the most effective model for online courses? | Manja Horner (4 of 5)

    What is the most effective model for online courses? | Manja Horner (4 of 5)
    Feb 16 2021
    Synchronous or asynchronous? Manja Horner compares online learning models — from live cohorts and role-play simulations to self-paced automated programs — and warns why scalable courses often suffer from low completion without the right design.
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    13 Min.
  • How does storytelling help a brand on social media? | Marc Gutman (4 of 5)

    How does storytelling help a brand on social media? | Marc Gutman (4 of 5)
    Feb 12 2021
    Marc Gutman explains why 90% of brands fail on social media by only talking about themselves. Drawing on Patagonia, Nike, and the Edelman Trust Barometer, he reveals how brands can use storytelling to enlist customers into a shared community and worldview — not just build an audience.
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    22 Min.
  • How to tell an engaging story in the short video timeframes on social media | Mo Ismail (5 of 5)

    How to tell an engaging story in the short video timeframes on social media | Mo Ismail (5 of 5)
    Feb 11 2021
    Video strategist Mo Ismail reveals his framework for telling engaging stories in 15-30 second videos on Instagram and TikTok. His approach starts with one question: what is the punchline? Mo explains why identifying the single most potent learning outcome — then getting creative with how to convey it — beats trying to cram everything into a short clip.
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    8 Min.
  • How can brands go beyond using images to demonstrate cultural diversity? | William Hardaway (5 of 5)

    How can brands go beyond using images to demonstrate cultural diversity? | William Hardaway (5 of 5)
    Feb 10 2021
    Social justice designer William Hardaway challenges brands to stop manufacturing diversity with stock photos and start letting communities tell their own stories. He shares how Nike let Kaepernick speak unfiltered and why revenue-sharing with artists beats profiting from their culture.
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    14 Min.
  • What is the Anatomy of a Great Story? | Marc Gutman (3 of 5)

    What is the Anatomy of a Great Story? | Marc Gutman (3 of 5)
    Feb 9 2021
    Brand strategist Marc Gutman breaks down the anatomy of a great story, from the classic three-act structure to why your audience must be able to locate themselves within your narrative. Trained under legendary screenwriting coach Robert McKee, Marc reveals why something simply has to happen for a story to resonate.
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    14 Min.
  • Week 5 | Storytelling

    Week 5 | Storytelling
    Feb 8 2021
    Adam Matossian and Alicia Jones kick off Week 5 of Strategize This with a focus on storytelling — exploring how brands can use narrative principles to connect with audiences. This week features Marc Gutman, William Hardaway, and Mo Ismail sharing insights on story anatomy, cultural diversity through narrative, and short-form video storytelling.
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    5 Min.
  • What's more important: Video Quality, Content Quality, or Speed to publish? | Mo Ismail (4 of 5)

    What's more important: Video Quality, Content Quality, or Speed to publish? | Mo Ismail (4 of 5)
    Feb 5 2021
    Mo Ismail returns to answer the debate every content creator faces: video quality, content quality, or speed to publish? He makes the case that speed to market beats perfectionism, and offers a practical framework for balancing polished monthly content with consistent daily output.
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    11 Min.
  • Is there a right and wrong way to tell a story on social media? | Marc Gutman (2 of 5)

    Is there a right and wrong way to tell a story on social media? | Marc Gutman (2 of 5)
    Feb 4 2021
    Brand strategist Marc Gutman of Wild Story shares his framework for storytelling on social media, arguing that authenticity and specificity beat polish every time. He reveals why the best content creators treat social like a TV show — entertaining first, selling second.
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    14 Min.