In this episode of the Harvest Growth Podcast, Jon LaClare sits down with John Fry, VP of Marketing and Sales at Allerpet, to unpack how a simple, problem-solving product built lasting success through trust, emotional connection, and smart channel strategy.

John explains how Allerpet helps reduce pet dander at the source—allowing people with pet allergies to stay close to the animals they love—by mechanically removing allergens rather than masking symptoms. The conversation dives into what pet dander really is, why traditional solutions like shampoos fall short, and how consistent, safe use of Allerpet can make a life-changing difference for allergy sufferers.

Beyond the product, John shares the story behind Allerpet’s growth since being acquired in 2014, including its major shift to Amazon as a primary sales channel. He breaks down the key inflection point that drove rapid Amazon growth: better merchandising, smarter bundling, and optimized product presentation—paired with the unexpected power of authentic influencer storytelling on platforms like TikTok.

This episode also explores why genuine customer stories outperform paid promotion, how emotional connection fuels word-of-mouth marketing, and why products that truly solve a painful problem naturally earn trust and advocacy.

In today’s episode, we cover:

• What pet dander actually is and why it causes allergic reactions
• How Allerpet works differently than shampoos or medications
• How often allergy sufferers should use Allerpet safely
• The emotional connection between pet owners and problem-solving products
• Allerpet’s biggest Amazon growth inflection point
• Why better merchandising drove rapid sales acceleration
• How unpaid influencer content sparked massive awareness

If you’re building a product that solves a real problem—and want to understand how trust, emotion, and smart channel strategy drive long-term growth—this is an episode you won’t want to miss.

To learn more about Allerpet, visit Allerpet.com or search for Allerpet on Amazon.
To explore how to grow your own product, visit HarvestGrowth.com and book a free consultation with our team.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing.

With decades of experience spanning traditional DRTV, long-form infomercials, and modern digital campaigns, Jim breaks down what still works — and why the core principles of infomercials are more relevant than ever in today’s TikTok, YouTube, and CTV-driven world.

Together, Jon and Jim explore how to build marketing creative that actually converts, why long-form storytelling continues to outperform short ads for many brands, and how smart marketers blend TV and digital to scale profitably. They also dive into attribution challenges, creative burnout, audience connection, and where brands should start when launching a new product in 2026.

Whether you’re running Meta ads, launching on TikTok, testing YouTube, or considering TV for the first time, this episode is packed with timeless insights you can apply immediately.

In this episode, you’ll learn:

• Why infomercials still work — even in a digital-first world
• The biggest misconceptions about direct response TV today
• How to create marketing videos with longevity (not one-hit gimmicks)
• Why long-form content builds deeper trust and connection
• The reality of attribution across TV, digital, and multi-screen viewers
• Where Jim would launch a brand-new product right now (and why)

Learn more at Infomercial.com
Get Jon’s book The Perfect Launch System at PerfectLaunch.com

In this episode of the Harvest Growth Podcast, Jon LaClare breaks down a hard truth many product founders don’t want to hear: building your entire business on Amazon is far riskier than it looks.

While Amazon can be an incredibly powerful sales channel—with built-in trust, massive buyer intent, and fast early revenue—speed does not equal control. Jon explains how fees quietly erode margins, why Amazon always puts its own interests first, and how even successful products can be replaced or undercut without warning.

More importantly, this episode dives into the long-term consequences of not owning your customer relationship. When you sell exclusively on Amazon, you don’t control the data, the follow-up, or the lifetime value of your buyers. Jon contrasts this with selling through your own website, where customer ownership becomes a compounding business asset rather than a one-time transaction.

This episode isn’t anti-Amazon—it’s anti Amazon-only. Jon shares how to think strategically about Amazon as a channel, not the foundation of your business, and why the brands that win long-term are the ones that build on assets they actually control.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why Amazon fees quietly destroy margins over time
• How Amazon competes with its own best-selling products
• The real risk of not owning your customers or their data
• Why selling direct increases lifetime value and defensibility
• How to use Amazon as a channel without building on “rented land”
• What brands should prioritize if they want to survive long-term

If you’re launching a new product or already selling on Amazon, this episode will help you rethink your strategy before hidden risks become real problems.

Want to take the next step in growing your business? Visit HarvestGrowth.com to connect with our team and book a one-on-one conversation focused on your business.

In this episode, Jon LaClare sits down with Jim Wilkinson, a multi-patented inventor, author, manufacturer, and longtime mentor to inventors and entrepreneurs. With more than three decades of hands-on experience, Jim has helped bring countless ideas from concept to real products found in homes, and even automobiles, around the world.

Jim shares how his lifelong passion for innovation led him to write "The Practical Inventor," a no-nonsense guide designed to help inventors avoid costly mistakes and follow the correct sequence when developing a product. He explains why rushing into patents, branding, or marketing too early often derails promising ideas and why simplicity, planning, and discipline matter more than enthusiasm alone.

We dive into product validation, profitability, and how inventors can use modern tools like AI and basic market research to determine demand before spending significant money. You’ll also discover why American manufacturing can be more beneficial than many realize when factoring in quality, communication, speed to market, automation, and overall value.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why inventors should focus on sequence and planning before patents or marketing
• How to validate product demand and profitability early
• The biggest mistakes that prevent inventors from ever launching
• Why defining a clear minimum viable product is critical to success
• The hidden costs and risks of overseas manufacturing
• The value of mastermind communities for mentorship, collaboration, and growth

If you’re looking to bring an idea to market, to improve manufacturing, or to scale, this episode delivers practical, real-world guidance from someone who’s been through it all. And to learn more about Jim Wilkinson, schedule a conversation, or receive a complimentary copy of The Practical Inventor, visit www.veritek.com.

To be a guest on our next episode of the podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

In today’s episode, your host, Jon LaClare, leads an important conversation that healthcare marketing rarely explains: the placebo effect and why it deserves far more attention. This discussion is inspired by the launch of Pluseebo, a transparent, intentionally humorous product designed to spark awareness around belief, expectation, and honesty in healthcare.

While Pluseebo is lighthearted on the surface, its launch highlights a much deeper reality supported by published scientific research. Placebo responses can produce real, measurable biological effects in the body, including changes in brain chemistry, pain perception, and overall wellbeing. These effects are not imagined, and in many clinical trials they closely mirror the average performance of widely prescribed medications.

Tune in as Jon breaks down what healthcare advertising often leaves out, including how modest the average benefit of some antidepressants, pain medications, sleep aids, and other common prescriptions can be when compared to placebo, and why side effects and transparency must be part of the conversation. Grounded in respected medical journals and FDA-reviewed data, this episode offers a research-driven perspective designed to inform, challenge assumptions, and elevate the discussion around modern healthcare.

Don’t miss this timely conversation on belief, biology, and why understanding the placebo effect changes how health products, treatments, and claims should be evaluated.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• What the placebo effect actually is, and why it’s not “fake.”
• What large studies reveal about SSRIs, opioids, sleep medications, anxiety medications, ADHD drugs, and statins.
• Why prescription drug commercials rarely tell the full story
• How transparency in healthcare affects trust and decision-making
• How Pluseebo is designed to spark honest conversations.

To learn more about Pluseebo, visit Pluseebo.com.

To be a guest on our next episode of the podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

AI is transforming the job market faster than many of us realize, and that’s creating both challenges and opportunities. In this episode of the Harvest Growth Podcast, your host Jon LaClare breaks down why entrepreneurship is becoming one of the most future-proof career paths, how to validate a business idea, and how to leverage AI rather than be replaced by it.

Through decades of launching products for hundreds of companies, the team at Harvest Growth has developed a simple framework to identify profitable opportunities and build businesses that withstand automation and technological disruption. Join us now to discover the framework and how you can use it.

In today’s episode of the Harvest Growth Podcast, we’ll cover the following:

• How AI is reshaping tech and traditional jobs.
• Why entrepreneurship offers ownership and security even as automation takes over tasks
• The Perfect Launch Framework for launching products successfully.
• Skills to develop today that AI struggles to replace.
• How to turn your professional experience into a niche business or product to stay ahead of disruption.

Ready to take ownership of your future and launch your next business? www.harvestgrowth.com/perfectlaunchsystembook to get a copy of The Perfect Launch System.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

In today’s episode, we sit down with Tyler Hall, owner of Hall Contracting, to unpack his nearly 20-year journey from evenings-and-weekends side work to leading one of Colorado’s most respected landscape construction and maintenance companies.

What started as a small operation focused on craftsmanship, specifically water features, has grown into a business with nearly 100 employees, a powerful reputation, and a culture rooted in service, accountability, and family values. Tyler shares the real story behind that growth: the risks taken, the mistakes made, and the mindset shifts required to scale without losing what matters most.

You’ll hear how Hall Contracting built a thriving business primarily through word of mouth, why leadership at scale requires letting go of perfection, and how investing in people and culture creates long-term stability, even in a seasonal industry.

Whether you’re an entrepreneur just getting started or a business owner navigating growth pains, this episode delivers practical lessons on leadership, resilience, and sustainable expansion.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• How side hustles and calculated risk-taking can lay the foundation for long-term growth
• The mindset shift required to lead a company with 80–100 employees
• Why word-of-mouth and relationships outperform traditional advertising
• Building a strong company culture that drives retention, professionalism, and referrals
• Navigating major setbacks, costly mistakes, and learning faster because of them
• Habits and routines that help business owners stay sharp, focused, and resilient
• And much more!

Looking for high-quality commercial or residential landscape construction in the Denver Metro area? Learn more about Hall Contracting and their award-winning work at www.hall-contracting.com.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

Today, we sit down with Steve Waddell, award-winning author of Valuepreneurs and the inventor behind the innovative Nasoni fountain faucet. Steve shares a complete roadmap for transforming an idea into a viable, profitable product, while avoiding the common pitfalls that cause 90% of startups and 95% of new products to fail.

In this episode, Steve breaks down his Value Driven Product Development (VDPD) system, a proven 5-stage, 15-step framework designed to reduce risk, validate your customer, and ensure your product is truly ready for launch. From early concept development to funding strategies, including how Steve personally secured over $5 million in grants. This conversation is a masterclass for inventors, founders, and product creators at any stage.

You’ll also hear the story behind Nasoni’s creation, how Steve handled three major “black swan events,” and why starting with your customer is far more important than starting with why.

Whether you're developing your first prototype, considering licensing, or preparing for a full launch, this episode offers the insights you need to move forward with confidence.

In today’s episode of the Harvest Growth Podcast, you’ll learn:

• A killer strategy that helps you create products with immediate demand.
• When to file a provisional patent to protect your idea without wasting money.
• How to determine whether licensing or launching is the best path for your product.
• Why adaptability and creativity are just as critical as capital in early-stage entrepreneurship.
• How shifting your target customer can unlock entirely new funding and market opportunities.
• And so much more!

Want to learn more? Explore Steve’s book, resources, and frameworks at www.valuepreneurs.com.

You can also find Valuepreneurs on Amazon in four formats: audiobook, Kindle, paperback, and hardcover here.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!