In this episode of the Harvest Growth Podcast, Jon LaClare sits down with John Fry, VP of Marketing and Sales at Allerpet, to unpack how a simple, problem-solving product built lasting success through trust, emotional connection, and smart channel strategy.

John explains how Allerpet helps reduce pet dander at the source—allowing people with pet allergies to stay close to the animals they love—by mechanically removing allergens rather than masking symptoms. The conversation dives into what pet dander really is, why traditional solutions like shampoos fall short, and how consistent, safe use of Allerpet can make a life-changing difference for allergy sufferers.

Beyond the product, John shares the story behind Allerpet’s growth since being acquired in 2014, including its major shift to Amazon as a primary sales channel. He breaks down the key inflection point that drove rapid Amazon growth: better merchandising, smarter bundling, and optimized product presentation—paired with the unexpected power of authentic influencer storytelling on platforms like TikTok.

This episode also explores why genuine customer stories outperform paid promotion, how emotional connection fuels word-of-mouth marketing, and why products that truly solve a painful problem naturally earn trust and advocacy.

In today’s episode, we cover:

• What pet dander actually is and why it causes allergic reactions
• How Allerpet works differently than shampoos or medications
• How often allergy sufferers should use Allerpet safely
• The emotional connection between pet owners and problem-solving products
• Allerpet’s biggest Amazon growth inflection point
• Why better merchandising drove rapid sales acceleration
• How unpaid influencer content sparked massive awareness

If you’re building a product that solves a real problem—and want to understand how trust, emotion, and smart channel strategy drive long-term growth—this is an episode you won’t want to miss.

To learn more about Allerpet, visit Allerpet.com or search for Allerpet on Amazon.
To explore how to grow your own product, visit HarvestGrowth.com and book a free consultation with our team.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing.

With decades of experience spanning traditional DRTV, long-form infomercials, and modern digital campaigns, Jim breaks down what still works — and why the core principles of infomercials are more relevant than ever in today’s TikTok, YouTube, and CTV-driven world.

Together, Jon and Jim explore how to build marketing creative that actually converts, why long-form storytelling continues to outperform short ads for many brands, and how smart marketers blend TV and digital to scale profitably. They also dive into attribution challenges, creative burnout, audience connection, and where brands should start when launching a new product in 2026.

Whether you’re running Meta ads, launching on TikTok, testing YouTube, or considering TV for the first time, this episode is packed with timeless insights you can apply immediately.

In this episode, you’ll learn:

• Why infomercials still work — even in a digital-first world
• The biggest misconceptions about direct response TV today
• How to create marketing videos with longevity (not one-hit gimmicks)
• Why long-form content builds deeper trust and connection
• The reality of attribution across TV, digital, and multi-screen viewers
• Where Jim would launch a brand-new product right now (and why)

Learn more at Infomercial.com
Get Jon’s book The Perfect Launch System at PerfectLaunch.com

In this episode of the Harvest Growth Podcast, Jon LaClare breaks down a hard truth many product founders don’t want to hear: building your entire business on Amazon is far riskier than it looks.

While Amazon can be an incredibly powerful sales channel—with built-in trust, massive buyer intent, and fast early revenue—speed does not equal control. Jon explains how fees quietly erode margins, why Amazon always puts its own interests first, and how even successful products can be replaced or undercut without warning.

More importantly, this episode dives into the long-term consequences of not owning your customer relationship. When you sell exclusively on Amazon, you don’t control the data, the follow-up, or the lifetime value of your buyers. Jon contrasts this with selling through your own website, where customer ownership becomes a compounding business asset rather than a one-time transaction.

This episode isn’t anti-Amazon—it’s anti Amazon-only. Jon shares how to think strategically about Amazon as a channel, not the foundation of your business, and why the brands that win long-term are the ones that build on assets they actually control.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

• Why Amazon fees quietly destroy margins over time
• How Amazon competes with its own best-selling products
• The real risk of not owning your customers or their data
• Why selling direct increases lifetime value and defensibility
• How to use Amazon as a channel without building on “rented land”
• What brands should prioritize if they want to survive long-term

If you’re launching a new product or already selling on Amazon, this episode will help you rethink your strategy before hidden risks become real problems.

Want to take the next step in growing your business? Visit HarvestGrowth.com to connect with our team and book a one-on-one conversation focused on your business.