In this episode of The Water Cooler by Skol Marketing, we break down the real differences between social media in 2016 vs. 2026 — and what marketers can learn from both eras.

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In this episode of The Water Cooler, the Skol Marketing social team breaks down the Marty Supreme marketing play that got everyone talking.

Genius strategy or just loud marketing?

We unpack the guerrilla tactics behind the campaign, why it worked, and what brands can actually learn from it. From attention economics to timing, risk, and execution, this conversation digs into where spectacle ends and strategy begins—and whether “loud” marketing still earns real results in today’s digital landscape.