In this episode of Grown On, Caitlin Bigelow sits down with Josh Lowman, owner of a San Francisco marketing agency, to break down how LinkedIn can become a predictable inbound channel, specially when your real buyers (VPs, C-suite) rarely “like” or comment, but are absolutely watching.

Josh shares the practical mechanics behind lead magnets (what they are, why they matter, and how they help you build an audience you control), plus the deeper layer most people miss: positioning, and showing up with the right voice/energy so your posts don’t read like forced marketing.

What you’ll learn:

• Why exec audiences buy quietly and how to design content for “silent” interest

• How lead magnets turn reach into a real list + inbound pipeline

• The “don’t sound like you’re trying” problem (and what to do instead)

• What good founder-brand content actually looks like in practiceProof it can work: metrics and outcomes that signal demand, not vanity

About Our Guest:

Josh Lowman is the owner of Gold Front, a premier marketing agency in San Francisco. With over 40,000+ followers, he is a leading voice for founders and marketers looking to build trust and grow audiences through high-value content.

Connect with Josh : ttps://www.linkedin.com/in/joshlowman/⁠

Connect with Caitlin: https://www.linkedin.com/in/caitlinbigelow/⁠