Ready to scale? 🚀 Performance Max (PMax) is one of the most powerful tools in the Google Ads arsenal, capable of driving a 20% to 40% jump in conversions when executed correctly. But it isn’t a "set it and forget it" solution—and it certainly isn't for everyone.

In this episode of the Adshot Media Podcast, we give you the ultimate Go/No-Go Checklist to determine if your business is ready for PMax and show you exactly how to build a winning structure from day one.

What We Cover:

The Go/No-Go Checklist: How to know if your account is ready for AI-powered scaling.

The Winning Structure: Why we split campaigns into Cold (finding new customers) and Warm (re-engaging visitors).

Fueling the AI: The secret to using Audience Signals and high-quality creatives to get better results.

The Adshot Media Playbook: A look at our data-driven process for tracking, launching, and scaling.

Marketing isn't about luck; it's about precision. Join us as we pull back the curtain on a real-world campaign that achieved a 9.84% CTR on its top-performing ad.

This episode is a masterclass in campaign optimization. We walk you through the four-step process, from finding the "ideal customer" avatar to building a frictionless mobile funnel.

Key Takeaways:

• Why "Females 25-34" became our winning demographic.

• The power of specific keywords like "Bridal Jewelry Sets."

• How to interpret performance data to find your "Peak Engagement" windows.

• Moving beyond clicks: The true story of the sales funnel.

Whether you're a business owner or a marketer, this episode proves that the right data is the foundation for scalable growth.

In this episode of the AdShot Media Podcast, we break down what actually happens in the first 72 hours of a new ad campaign — the phase most advertisers misunderstand, panic during, or optimize incorrectly.

This is the most critical window where bad decisions can kill a campaign before it even gets a chance to perform.

Inside this episode, we cover:

• How Google Ads behaves in the first 72 hours

• Why early data is often misleading

• What metrics you should ignore initially

• What signals actually matter at the start

• When to optimize, pause, or simply wait

• How AdShot Media evaluates campaigns before scaling

If you’ve ever launched a campaign and felt unsure about the early performance, this episode will give you clarity, patience, and a structured way to read early data.

🎧 Follow the AdShot Media Podcast on Spotify for weekly episodes on Google Ads, performance marketing, e-commerce strategy, and agency growth.

Keywords: Google Ads, new ad campaign, performance marketing, paid ads, campaign optimization, ecommerce marketing, agency growth, marketing strategy

In this episode of the AdShot Media Podcast, we break down a major shift in the e-commerce and advertising world, Google ending traditional product photography and introducing Nano Banana Pro, style AI visuals.

This change is going to impact:

• • How products are displayed in ads
  • How brands approach creatives
  • What “good product imagery” actually means going forward

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  Inside this episode, we cover:

  • Why Google is moving away from traditional product photography
  • What Nano Banana Pro represents for e-commerce brands
  • How AI-generated visuals will affect Google Ads performance
  • What advertisers should prepare for next
  • How brands can adapt early instead of reacting late

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    If you run Google Ads, manage e-commerce stores, or work with product creatives, this episode will help you understand where Google is heading and how to stay ahead.

    🎧 Follow the AdShot Media Podcast on Spotify for weekly insights on Google Ads, e-commerce, AI in marketing, and agency growth.

    
    

    Google Ads, e-commerce marketing, product photography, AI product images, Google updates, performance marketing, digital advertising, agency growth

    
    

    
    

    
    

    
    

    
    

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In this episode, we break down the complete anatomy of a real 5-day e-commerce campaign — from the first click to generating £6.7K in revenue.

This is not a theory. This is a real execution breakdown.

Inside this episode, you’ll learn:

• How traffic was structured in the first 5 days

• What type of intent actually converted

• How early-stage campaigns should be analyzed

• Which metrics mattered (and which didn’t)

• Why most e-commerce advertisers panic too early

• How AdShot Media evaluates campaigns before scaling

If you run Google Ads for e-commerce — or plan to — this episode will help you understand what “early success” actually looks like.

🎧 Follow the AdShot Media Podcast on Spotify for weekly episodes on Google Ads, e-commerce marketing, GA4 insights, and agency growth.

Google Ads, e-commerce marketing, performance marketing, conversion optimization, paid ads, agency growth, marketing strategy

In this episode, we break down a real GA4 scenario where a website generated traffic and revenue numbers , but resulted in zero actual orders.

This is a classic case of high traffic with shallow intent, and most advertisers completely misread this data.

Inside this episode:

• • Why GA4 can show revenue without real purchases
• How shallow intent traffic misleads Google Ads decisions
• What metrics actually matter beyond traffic
• How to identify fake signals vs real buyer intent
• • The exact fixes we apply at AdShot Media to clean funnels and improve conversions

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  If you’re running Google Ads or analyzing GA4 reports and something feels “off,” this episode will save you from making the wrong optimization decisions.

  
  

  🎧 Follow the AdShot Media Podcast on Spotify for weekly episodes on Google Ads, GA4, marketing psychology, and agency growth.

  
  

  google ads, performance marketing, ecommerce marketing, ga4 analytics, conversion rate optimization, buyer psychology, agency growth, marketing strategy, google ads strategy, google ads optimization, paid ads, performance marketing, digital marketing

  
  

In this episode, Ankit breaks down one of the most overlooked reasons why many Google Ads campaigns fail to convert — E-commerce decision paralysis, also known as the Netflix Effect.

If your ads are getting clicks but not sales, this episode will help you understand:

• • Why too many choices kill conversions

  • How decision fatigue impacts e-commerce sales

  • The psychology behind buyer hesitation

  • How to fix your funnel for faster decisions

• What AdShot Media changes in real client accounts to boost conversion rates

  This episode is a must-listen for:

  Google Ads advertisers, D2C founders, performance marketers, and e-commerce owners who want higher ROI without increasing ad spend.

  
  

  🎧 Follow the AdShot Media Podcast on Spotify for weekly actionable episodes on Google Ads, marketing, and agency growth.
  

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