The Hey, What’s The Big Idea? gang breaks bread and brainstorms campaign ideas for two bread brands, inspired by the new food pyramid guidelines. The conversation turns strategy into action, ending with practical, creative concepts their teams can take back and turn into real campaigns.

Great marketing does not start with tactics. It starts with a big idea.

In this episode, the Hey What’s The Big Idea team kicks off an open brainstorm around a timely topic and explores how it could evolve into a big idea. The conversation shows how early thinking, curiosity, and alignment come before execution and why that stage matters.

This episode helps define what this podcast is about. Fewer trends. Better thinking. Stronger ideas.

Alev, Beth and Chris gather around Alev’s kitchen table once again, this time to talk about Thanksgiving. Is it the forgotten holiday? They jump into everything from turkey hotlines to DNA tests to Black Friday mayhem and the Macy’s Thanksgiving Day Parade. AI even makes a guest appearance. And yes, Beth sings.

They look at why Thanksgiving sometimes feels overlooked and how brands try to shine during a season built on tradition. They even joke that the very first Thanksgiving might have been its own kind of marketing moment.

It is a cozy, funny, very real conversation about turkey, culture and the big ideas that help this holiday stand out. Pull up a chair and join the table.

This week, Alev, Beth, and Chris crowd around Alev’s kitchen table, snacks in hand, dogs begging, and paper crinkling into the mic, to trade takes on food marketing wins and misfires. From Cheez-Its and Taco John’s to Hot Pockets, Booth Boots, and a missing Milka chocolate square, they break down the ideas that stick and the ones that make you stop and think, “how did that happen?”