What if the best way to transform sports medicine was to pack up your car and start fresh in a city where you didn’t know a single person?

In this episode of Lightning RX, host Colette Nataf sits down with Dr. Aneesh Garg, DO, CAQ, Chief Medical Officer at Dynamic Athlete, to uncover how he and his wife launched a regenerative sports medicine clinic in Boulder, Colorado, growing from scratch to doubling their office space within the first year.

Aneesh shares the story of leaving traditional orthopedic practices that didn’t align with his patient-first approach, and how building authentic community relationships became the cornerstone of his success. From knocking on doors to educating patients about regenerative medicine, Dynamic Athlete has grown into a trusted resource for athletes of all levels, sometimes even drawing patients from across the country.

• Why Dr. Garg left orthopedic practices in Chicago and Nashville to create a new model in Boulder
• How authentic relationships and word-of-mouth beat traditional marketing in the early days
• Why not all regenerative treatments (PRP, stem cells, shockwave) created equal
• How to adapt services based on patient feedback and community needs
• The role of education and outreach in building trust in a highly motivated athlete community
• Advice for healthcare founders on persistence, purpose, and surrounding yourself with smarter people

💡 Golden Nugget:

“If you really believe what you’re doing is for the greater good, then there’s no stopping you—no one can compete with that.”

• LinkedIn: linkedin.com/in/aneesh-garg-dynamic-athlete
• Website: DynamicAthlete.com

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What if the solution to safer surgeries started with a radiologist teaching himself to code?

In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jesse Courtier, pediatric radiologist and founder of Sira Medical, to explore how he turned a reading-room frustration into an augmented reality platform reshaping pre-surgical planning, training, and education.

Jesse shares his journey from anthropology major to self-taught Unity developer, building his first prototype with a HoloLens and YouTube tutorials. What began as a grassroots effort—showing 3D models to surgeons in his reading room has grown into a venture backed by UCSF and 500 Global. Together, Colette and Jesse dive into how Sira Medical is helping surgeons save time in the operating room, improving resident education, and even reducing patient anxiety by making anatomy understandable in 3D.

• Why traditional radiology reports and imaging fail to fully translate complex anatomy
• How AR is helping surgeons reduce OR time by up to 20%
• The surprising impact of 3D models on patient education and anxiety
• Lessons from going through accelerators like UCSF Catalyst and 500 Global
• Why early customer feedback is critical to finding product-market fit
• Tips for healthcare founders on research, outreach, and knowing when “good enough” is better than perfect

💡 Golden Nugget:

“Don’t wait to perfect your product before showing it to people. Get it in their hands, your customers will tell you what matters most.”

• LinkedIn: linkedin.com/in/jesse-courtiermd
• Website: siramedical.com

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If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

What if your personal journey through end-of-life decisions inspired a business dedicated to guiding families through the hardest choices they’ll ever face?

In this episode of Lightning RX, host Colette Nataf sits down with David Hopkins, co-owner of Assisted Living Locators of Central Florida, to explore how his career in senior living operations and his own family’s experiences shaped his mission to serve as a trusted navigator for families in crisis.

David shares why senior living placement is as much about trust and compassion as it is about logistics, and how he and his co-owner are differentiating their franchise through authentic storytelling, community outreach, and education. From supporting first responders on dementia awareness to rebranding senior living as a place of dignity, David reveals the heart and strategy behind building a healthcare business that truly serves.

What You’ll Learn:

• Why most families encounter senior living in a moment of panic, and how to prepare before a crisis hits
• How Assisted Living Locators builds trust through authenticity, testimonials, and community engagement
• Why dementia awareness training for first responders is critical and how it changes outcomes
• The marketing challenge of speaking to two audiences: seniors and their adult children
• The role of personal storytelling in making healthcare brands relatable and credible

💡 Golden Nugget:

“Know your story and don’t be afraid to share the mistakes alongside the wins. Authenticity is what connects people to your brand.”

Connect with David Hopkins:

• LinkedIn: linkedin.com/in/davidshopkins
• Website: assistedlivinglocators.com/central-florida

Connect with the Show:

• LinkedIn
• Website
• Spotify
• Amazon Music
• iHeart

Subscribe on Spotify, Apple Podcasts, or your favorite platform.

If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!