Are you trying to reach everyone with your marketing but feel like no one is responding? In this episode of the 15 Minute Marketing Fix, we unpack how to identify your ideal customer without guessing.

You’ll learn:

• Why creating a customer persona gives your marketing clarity.

• The difference between listing features and painting a picture with benefits.

• How focusing on one type of person with a problem actually broadens your reach.

• A simple shoestring marketing idea that brings fresh buzz to your business.

Stop wasting time with vague messaging. Listen now to discover how to speak directly to the right people and get results.

Take the free Marketing Scorecard today at mymarketingscorecard.com.

Feel like your marketing is all over the place?

If you're tired of staring at a blank screen wondering what to say, or you’re overwhelmed by too many marketing choices, this episode is going to help.

In this episode of the 15 Minute Marketing Fix, Eric introduces the OP3 Framework:

One Persona. One Product. One Pathway.

You’ll discover how this simple messaging map can bring clarity to your marketing, make content creation easier, and increase your conversions.

You’ll learn:

• Why most local business messaging feels scattered (and how to fix it).
• The 3 buying categories all products fall into—and how that impacts your content.
• How to pick a “foot-in-the-door” offer that opens up more sales.

The value drivers people use to make decisions

Convenience

Speed

Ease of use

Enjoyment

Status

Security

Reliability

Customization

Brand trust

Want clarity on what part of your marketing needs attention right now?

Take the free Marketing Scorecard at mymarketingscorecard.com

Are you tired of doing all the marketing “stuff” but still not seeing results?

If your efforts feel random and nothing’s working like it should, this episode is for you.

Most local business owners are caught in a loop of tactics with no real structure, and it’s draining your time and budget. In this episode, we walk you through the three pillars that turn scattered activity into sustainable growth: Strategy, Systems, and Accessible Content.

You’ll discover:

• Why a single tactic like Google Ads isn’t enough—and how to connect tactics into a journey.
• What every marketing system needs to succeed (and why good ideas fall apart without it).
• How content accessibility helps you reach more people and increase conversions.

Check out this free download. 3 mistakes you need to fix on Google https://gmb.intransitstudios.com/