In this episode, we have the pleasure of exploring the power of authentic communication and strategic storytelling with marketing expert Cassandra D'Alessio. We dive into the importance of taking control of our own narrative, differentiating between branding, sales, and marketing, and infusing authenticity into all facets of our messaging. Through Cassandra’s practical advice and real-world examples, we discover how to turn words into strategy, build trust, and create lasting relationships in both business and personal conversations. Join us as we uncover valuable lessons on patience, consistency, and audience understanding that elevate our communication and help us stand out in a noisy marketplace.

Timestamps:

(00:00) - Introducing Cassandra D’Alessio and her expertise in B2B marketing and branding.

(04:09) - Importance of taking control of your own story online.

(06:02) - Balancing authenticity without sounding salesy or cheesy.

(09:54) - Clarifying the differences between sales, brand, and marketing.

(13:44) - Explaining why consistency in messaging matters across all channels.

(16:11) - Turning words into effective communication strategy.

(22:21) - How writing shapes Cassandra’s communication approach and perception.

(34:21) - Lessons from Cassandra’s book on launching a business as a female entrepreneur.

(41:30) - Teaching college students and applying those lessons to business clients.

(46:22) - Role of imagery in stopping the scroll and engaging audiences online.

Links and Resources:

• Cassandra D'Alessio | This Won't Be Pretty - https://www.cassandradalessio.com/
• Next Page Brand Strategies - https://www.turnthenextpage.com/
• Cassandra D'Alessio, M.A. | LinkedIn - https://www.linkedin.com/in/cassandra-dalessio/

Sponsor Links:

• InQuasive: http://www.inquasive.com/
• Humintell: Body Language - Reading People - Humintell
• Enter Code INQUASIVE25 for 25% discount on your online training purchase.
• International Association of Interviewers: Home (certifiedinterviewer.com)

Podcast Production Services by EveryWord Media

In this episode, we dive into the science and strategy of decision-making with expert decision coach Greg Dinkin. We explore how focusing on decisions rather than outcomes can transform our approach to challenges, drawing on lessons from poker, executive coaching, and practical psychology. Through empowering questions, forward-thinking strategies, and real-world examples, we discover the mindset and habits that set winners apart. Join us as we uncover actionable tools for making better choices, handling pressure, and creating lasting success in both our professional and personal lives.

Timestamps:

• (00:00) - Michael introduces Greg Dinkin, decision coach and poker champion.
• (03:08) - Greg explains what it means to be a decision coach.
• (04:56) - Discussing the mantra “decisions, not outcomes.”
• (09:56) - How to plan moves ahead in decision making and negotiation.
• (13:30) - Preparing for high-pressure situations by deciding in advance.
• (18:25) - The power and strategy of asking the right questions.
• (22:04) - Michael and Greg discuss the crucial role of listening in decision processes.
• (27:38) - Greg details how context and motive influence observing behavior.
• (34:23) - Importance of debriefing and accountability after outcomes.
• (35:31) - Greg shares the “thermostat vs thermometer” winner’s mindset concept.

Links and Resources:

• Hire TedX speaker Home - Greg Dinkin
• Greg Dinkin | LinkedIn

Sponsor Links:

• InQuasive: http://www.inquasive.com/
• Humintell: Body Language - Reading People - Humintell
• Enter Code INQUASIVE25 for 25% discount on your online training purchase.
• International Association of Interviewers: Home (certifiedinterviewer.com)

Podcast Production Services by EveryWord Media

In this episode, we dive into the transformative power of humor in the workplace with comedian, author, and consultant Andrew Tarvin. We explore the science and art behind humor, distinguish between comedy and everyday levity, and reveal seven essential humor competencies that anyone can learn to drive engagement and effectiveness. From practical techniques like the comic triple to strategies for reading the room and staying appropriate, we uncover valuable ways that humor boosts problem-solving, increases connection, and creates a true competitive advantage. Join us as we unlock actionable insights to elevate our professional relationships, productivity, and everyday interactions through the skillful use of humor.

Timestamps:

• (00:00) - Introducing Andrew Tarvin, comedian and workplace humor expert.
• (04:54) - Andrew explains why humor is a valuable professional skill.
• (09:19) - Difference between humor and comedy in the workplace.
• (11:06) - Humor as a learnable skill and Andrew’s journey to being funnier.
• (14:55) - Seven humor personas and competencies discussed.
• (19:33) - Importance of practicing humor safely and learning from feedback.
• (25:20) - Research on appropriate versus inappropriate workplace humor.
• (31:32) - Applying humor as a problem-solving tool.
• (39:43) - The four styles of humor and workplace appropriateness.
• (58:23) - Andrew’s “one smile per hour” strategy for daily humor.

Links and Resources:

• humor speaker | engineer | comedian - (an)drew tarvin | Founder of Humor That Works | Speaker, Author, Consultant
• Andrew Tarvin | LinkedIn
• 
  

Sponsor Links:

• InQuasive: http://www.inquasive.com/
• Humintell: Body Language - Reading People - Humintell
• Enter Code INQUASIVE25 for 25% discount on your online training purchase.
• International Association of Interviewers: Home (certifiedinterviewer.com)

Podcast Production Services by EveryWord Media