In today’s crowded digital world, attention is everywhere — but connection is rare.

In this episode of How to Make it in Toronto, we sit down with John Elbing, Chief Storybuilder Officer and creator of the Storybuilding methodology, to break down how founders and entrepreneurs can build brands that actually connect, convert, and grow.

With experience coaching over 150 startups and companies, John shares why most businesses get storytelling wrong — and how shifting your focus from your story to your customer’s story can completely transform your marketing.

We dive into:

• The 3-step framework every customer goes through before buying
• Why niching down is the fastest way to grow
• The difference between attention vs. real engagement
• Common storytelling mistakes founders make
• How to create messaging that drives emotion, trust, and action

If you’re an entrepreneur, content creator, or business professional looking to stand out in a competitive market, this episode will give you practical tools to refine your message and grow your brand.

🎯 Whether you're building a startup, scaling a business, or growing a personal brand — this conversation will change how you think about marketing.

Connect with John:
Website: standpoint.ch
Linkedin: linkedin.com/in/elbing

How do you convince Jerry Seinfeld to headline a direct-response marketing campaign for a bank — and then use it to smash sales records?

In this episode of How to Make It, we sit down with John Dwyer, founder of the Institute of Wow — a company known for highly creative customer attraction strategies that deliver measurable results.

John breaks down:

• What Direct-Response Marketing really is

• The Problem/Solution formula that works across industries

• Why Incentive-Based Marketing outperforms discounting

• How he landed Jerry Seinfeld for a record-breaking campaign

• The biggest obstacles business owners face — and how to overcome them

• How to build confidence, resilience, and long-term success

If you’re an entrepreneur, business owner, or marketing professional looking for practical strategies to increase sales and stand out in a crowded marketplace, this episode delivers powerful insights you can apply immediately.

🔗 Resources & Links Mentioned

• Vacation Promo (Incentive-Based Marketing): https://vacationsincentive.com/

• Contest Leads Machine: https://contestleadsmachine.com/

• Main Website: https://theinstituteofwow.com/

• Jerry Seinfeld Case Study: https://theinstituteofwow.com/seinfield-and-jd/

• Dreams Can Come True TV Show: https://theinstituteofwow.com/wow-tv-show/

Subscribe to How to Make It for more conversations with high performers, entrepreneurs, and industry leaders sharing real strategies for success.

Artificial Intelligence is transforming the future of education and careers faster than ever. So how should students and families prepare?

In this episode of How to Make It, returning guest Howard Freedman, financial aid professional and college planning expert, shares powerful insights on how AI is reshaping a student’s academic path, career opportunities, and the college experience.

Howard explains why it's never too early to start planning for college, how families can reduce financial stress, and what students can do today to build a strong foundation for the future.

We also discuss practical strategies to help students manage the emotional pressure of college planning, navigate uncertainty, and make confident decisions about their education.

Whether you're a student, parent, or young professional thinking about higher education, this conversation will give you the tools to plan smarter in a rapidly changing world.

In this episode we cover:

• How AI will impact future careers and college majors
• Why early college planning can save families thousands
• Hidden financial aid opportunities many families miss
• How students can reduce college stress and pressure
• The mindset students need to succeed in an AI-driven future

🎧 Subscribe to How to Make It for conversations with entrepreneurs, leaders, and experts sharing real strategies for success.

The future of work is changing faster than ever — and those who adapt early will lead.

In this episode of How to Make it in Toronto, we break down what it takes to stay relevant and successful in 2026 and beyond. From working smarter with AI, to building attention through content, networking with intention, and creating habits that drive consistency and execution, this episode is a practical guide for entrepreneurs, professionals, creators, and ambitious individuals.

You’ll learn:

• How to use AI as leverage instead of fearing it

• Why attention is the new resume

• How to network authentically in the modern era

• The habits that separate high performers from everyone else

If you’re serious about building a future-proof career or business, this episode is for you.

Most people set New Year goals.

Very few actually execute them.

In this episode of How to Make it in Toronto, we break down a proven New Year Goal Execution Frameworkdesigned specifically for entrepreneurs, creators, and high performers who want real results—not just motivation.

You’ll learn how to:

• Set fewer, smarter goals that actually move the needle

• Turn big ideas into daily and weekly execution

• Build systems that create consistency (even when motivation fades)

• Eliminate distractions, overwhelm, and burnout

• Use 90-day sprints to stay focused all year

• Think and act like a high-performing CEO of your own life and business

Whether you’re building a business, growing your brand, or leveling up personally, this episode will help you start the year with clarity, structure, and confidence.

Because success doesn’t come from knowing what to do—
It comes from doing it consistently.

🎧 Tune in and start executing.

For downloadable worksheet DM us on IG @how.tomake.it.in.toronto

In this episode of How to Make it in Toronto, we break down the extraordinary journey of Aliko Dangote — Africa’s richest man and one of the most influential industrialists in modern history.

From starting with a small $3,000 loan to building Dangote Industries, a multi-billion-dollar empire spanning cement, sugar, flour, oil, and infrastructure, Dangote’s story is filled with powerful lessons for entrepreneurs worldwide.

We explore:

• How Dangote’s early life in Kano shaped his entrepreneurial mindset

• The education and knowledge that helped him build generational success

• The strategic shift from trading to manufacturing that transformed African industry

• The biggest obstacles he faced — and how he overcame them

• What makes Dangote unique, resilient, and globally influential

• The key resources and decisions that fueled his rise to the top

This episode gives entrepreneurs a real blueprint for success: how to think bigger, adapt faster, reinvest smarter, and build something that lasts.

If you’re looking for motivation, clarity, and a masterclass in long-term success, this episode will inspire you to build your own empire — starting today.

Success isn’t built overnight — it’s built through habits.
In this episode of How to Make It in Toronto, we break down the Top 3 Habits of Entrepreneurs Who Change the World and explore how small, powerful changes in your routine can transform your business, your mindset, and your life.

You’ll learn:

🔥 Why ruthless clarity creates unstoppable direction
🔥 How consistency becomes a long-term competitive advantage
🔥 Why adaptability is the true superpower of high-performing entrepreneurs

Whether you’re running a business, building a personal brand, or striving to level up in life, these habits will help you stay focused, improve your discipline, and execute your goals with confidence.

Tune in, take notes, and start building the habits that shape world-class success.

In this weeks 3 tips for success on How to Make it in Toronto, we break down the top 3 success principles every modern entrepreneur needs to grow their brand, increase visibility, and turn their vision into real results. Whether you’re building a business, scaling your career, or trying to stand out in a noisy world, these three strategies will help you get seen, get trusted, and get ahead.

You’ll learn how to:

• Build a personal brand that attracts opportunities

• Stay consistent and disciplined even when things feel hard

• Create community and connection that leads to growth, influence, and income

This week's 3 tips for success is all about mindset, momentum, and actionable frameworks you can start using today. If you’re committed to becoming the best version of yourself and making an impact, this one is for you.