How to build a high-performing creative team: A conversation with Leda Necheva at Hunter and Bard
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How to build a high-performing creative team: A conversation with Leda Necheva at Hunter and Bard
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Leda's holistic approach to creativity has led her to develop processes that increase the efficiency of creative work while building a creative landscape across creative teams.
She talks about how her journey as a designer led her to transition to managing a team of talented designers and delivering compelling design solutions in the B2B marketing world. In this podcast, they delve into:
- How creative teams in B2B agencies need a team with various skills to produce high-quality creatives that meet clients' needs.
- AI and its potential to augment designers' work and help them focus on more creative aspects rather than mundane tasks.
- Why it's essential to develop systems and compliances to stop AI tools from using professional work.
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