How to Start a Perfume Brand in Australia (Or Anywhere Around the World) Titelbild

How to Start a Perfume Brand in Australia (Or Anywhere Around the World)

How to Start a Perfume Brand in Australia (Or Anywhere Around the World)

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Welcome back to The Perks of Being Moody! In this episode, I take you behind the scenes of how I launched my very own fragrance brand — right here in Australia.


Whether you're dreaming of creating your own perfume line or just curious about how a scent goes from idea to bottle, this episode is packed with practical advice, real stories, and honest lessons.


I cover everything from:

  • The spark that started it all

  • Branding, design, and supplier outreach

  • Registering your business and staying compliant

  • Scent development and packaging tips

  • Budgeting, price points, and negotiating with suppliers

  • Marketing strategies and distribution

  • Mistakes I made (so you don’t have to)


Plus, I share tips for building a clean, non-toxic fragrance line and how to use storytelling to stand out in a crowded market.


Interested in launching your own brand? I’m offering 1-on-1 consulting for those ready to get serious. DM me or email to get started.


📢 Don’t forget to follow, leave a review, and share this with someone who's ready to make their dream scent a reality.

—
🔗 Connect with me:
Instagram: @theperksofbeingmoody
Email: moody@luxorelixirs.com.au

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