How to Pivot into the Creator Economy—and Build a Business That Lasts with Dreaknowsbest
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How to Pivot into the Creator Economy—and Build a Business That Lasts with Dreaknowsbest
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Drea Okeke,a ka @DreaKnowsBest was one of the earliest viral stars on Vine—and she’s since built a multi-platform career as a TikTok creator, speaker, and CEO. But behind the content is a sharp business mind that’s quietly turned her creativity into a full-blown operation. In this episode, she and Kudzi break down how to turn creative energy into actual revenue—while staying joyful and intentional.
In this episode, we talk about:
– How to know when it’s time to pivot
– Why creators need systems, not just followers
– The difference between being a creator and running a creator-led business
– What makes content “undeniable” in 2025
– And why keeping your personal brand fresh is the key to longevity
Book of The Week - Extremely Online by Taylor Lorenz
Connect with Me: Instagram, LinkedIn & TikTok & Podcast
Email: kudzi@notjustonethingpodcast.com
Made with Descript - https://get.descript.com/cmkomn9cn2tm
Sound - Keith Giordano - https://keithgiordanomusic.com/
Artwork - Wyeth Hansen - https://wyeth-hansen.com/
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