Why social media matters for small businesses.

Let’s start with the basics. Why should a small business owner care about social media? Isn’t it enough to have a website or rely on word of mouth?

I know I hear that often! Social media is vital because it allows small business owners to directly connect with their customers, build relationships, and promote their services in a very cost-effective way. Especially for local businesses, platforms like Facebook, Instagram, and LinkedIn are where potential customers spend a lot of their time, and you want to be where they are. It's also a way to humanize your brand—showcase what’s happening behind the scenes, offer promotions, and share community involvement.

One big misconception business owners have about social media is that they think they need to be on every single platform, or that they need to post every day. But really, it’s more about choosing the right platform for your audience and being consistent with quality content over quantity.

Choose the right platforms for YOUR business

Create engaging content

Post consistently and schedule your posts

Engage with followers

Paid advertising and boosting posts

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