On this episode, Lisa and Kosta talk with the Author of The Revenue Acceleration Playbook and President of Winalytics Brent Keltner.

Brent has more than a decade of experience as a revenue leader in enterprise to early-stage companies and ten years as a Ph.D. social scientist at Stanford and the RAND Corporation.

His clients have included Ascend Learning, Credo Reference, DealerRater, Lexmark, Mursion, Ready Education, True Fit, and Verisk Analytics.

This episode is a complete guide to how you and your business can build a million dollars sales system and skyrocket your growth.

Outline: 0:00 - Intro 00:45 - Why did you write the book 02:36 - Using data to your advantage 04:28 - The one-minute salesperson 07:04 - How do you sell when you don’t like selling 10:40 - Why is creating an authentic buyer journey so important 12:22 - How to do prospecting effectively 15:32 - Reaching out to potential clients authentically 20:24 - The best way to learn is by doing 23:40 - Working with ideal clients 26:12 - Should you pick a niche 30:12 - Hubspot's sales process 30:56 - Inbound vs Outbound Marketing 33:15 - How smaller companies can create an authentic sales system 37:04 - Creating a playbook for your business 39:12 - The importance of mindset 40:40 - Outro

Listen on all platforms: https://li.sten.to/becoming

The Revenue Acceleration Playbook: https://a.co/d/ecYilld Brent's LinkedIn: https://www.linkedin.com/in/bkeltner/

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