Join hosts Dr. Suzan Brinker and Audra DeLaney-Hall as they engage in candid conversations with higher education leaders, exploring strategic priorities and innovative approaches to higher education. Presidents, CMOs, VPs, and more share their experiences in pushing boundaries in education through strategic planning, brand strategy, academic innovation, and organizational culture. "Higher Ed Leaders" is not just a podcast; it's a journey into the heart of transformative leadership. Tune in weekly and subscribe to stay inspired. Let's elevate higher education together!

This podcast is sponsored by Viv Higher Education marketing agency. Follow Viv on LinkedIn for updates and exclusive content.

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.

Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this insightful episode, we had the pleasure of speaking with President Emeritus Leo Lambert, who led Elon University through a period of remarkable transformation. Lambert's personal journey into higher education, starting as the first in his family to earn a four-year college degree, is a testament to the power of mentorship and seizing opportunities. He shared his experiences in the "in-between spaces" of higher education, where he developed a passion for understanding how the system works.

Lambert emphasized the importance of maintaining a student-centered approach in institutional transformation. He discussed the significance of fostering a strong institutional identity and committing to long-term strategic planning. Lambert highlighted the value of growth, not just in numbers but in quality and infrastructure, to provide a superior educational experience.

One of the key takeaways from the conversation was the need for leaders in higher education to focus on the main thing. Lambert stressed the importance of reflection, deep thinking, and keeping the institution's mission at the forefront of decision-making. He also highlighted the significance of collaboration between presidents, boards, faculty, and staff to navigate the complexities of the industry and adapt to unforeseen events.

A notable aspect of Elon's transformation was its evolution into a multi-faith institution. Lambert discussed the university's commitment to religious diversity and dialogue, creating a climate of understanding and respect among different faiths.

As President Emeritus, Lambert continues to make an impact through teaching, writing, and consulting. His insights serve as a valuable guide for current and future leaders in higher education, emphasizing the importance of student-centered approaches, strategic planning, and fostering a culture of collaboration and reflection.

About Leo Lambert

Leo M. Lambert led Elon University from 1999 to 2018, focusing on creating a student-centered culture and developing students as global citizens and ethical leaders. Under his leadership, Elon gained national prominence and built a reputation for academic excellence. He currently holds the title of president emeritus and is a professor at Elon University.

Read more on the Elon website.

Books:

Relationship-Rich Education: How Human Connections Drive Success in College by Peter Felten and Leo M. Lambert

Connections Are Everything: A College Student's Guide to Relationship-Rich Education by Peter Felten, Leo M. Lambert, Isis Artze-Vega, and Oscar R. Miranda Tapia

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.

Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Suzan and Audra speak to Kerry Salerno from Babson College, discussing her career journey, the role of marketing and strategy in higher education, leadership styles and content marketing. Salerno shares her transformative personal experiences at Bentley University and her time working at Northeastern University. Salerno shares her perspectives on how marketing and strategy play a significant role in her position as CMO at Babson. She particularly emphasizes leveraging brand differentiation, knowing your audience, and promoting innovation.

Salerno provides advice on effectively managing silos within an institution by harnessing the power of positive intent, collaboration, and a strong empathetic leadership style. She also discusses how her team has been successfully harnessing content marketing and brand storytelling to reach and engage their audiences in authentic ways. The episode wraps up with Salerno emphasizing the necessity for marketers to be included as strategic partners within institutions, offering valuable insights and perspectives.

About Kerry Salerno
Kerry Salerno is the Vice President of Marketing at Babson University, renowned for her seasoned and innovative approach to product marketing. A leader in building high-performance teams, Salerno has a proven track record of exceeding goals and scaling educational brands. She specializes in pioneering marketing measurement systems and data-driven strategy development.
Salerno's leadership style is characterized by an action-oriented and entrepreneurial approach, guiding teams to prioritize critical research insights that shape organizational marketing strategy. With expertise in implementing new channels and a "digital-first" mindset, she excels at presenting complex information clearly to diverse audiences.

Read more on LinkedIn.

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.

Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

The importance of adapting to ongoing challenges, student support and wellness and leveraging institutional strengths are some of the topics covered in this episode with Dr. Laurie Joyner.

Joyner discusses her journey in higher education, from her transformative undergraduate experience at Loyola University in New Orleans to becoming a faculty member and eventually, the president of Wittenberg University, St. Xavier University, and now St. Norbert College. She highlights the urgency of adapting and adjusting to the challenges faced by every institution of higher education and emphasizes St. Norbert College's commitment to supporting students and providing comprehensive wraparound services for their overall wellness. Joyner also talks about the importance of shared governance, moral courage and transparency for leaders in higher education.

She explores the complexities of addressing campus mental health, leveraging institutional strengths, and embracing authentic inclusivity in the context of Catholic institutions.

About Laurie Joyner

Dr. Laurie M. Joyner has served as the ninth president of St. Norbert College since July 2023. With a strong background in leadership, she previously served as the president of St. Xavier University in Chicago from 2017. Her career includes leadership roles at Wittenberg University in Ohio and various positions at Rollins College in Florida.

A prominent figure in Catholic higher education, Joyner was elected to the board of the Association of Catholic Colleges & Universities. She has received notable awards, including the "POWER 50" honor in 2014 and 2015, recognizing influential female executives in Dayton, Ohio, and the Woman of Distinction Leadership Award from the Girl Scouts of Western Ohio in October 2014.

Joyner's academic journey began at Loyola University New Orleans, where she graduated magna cum laude with a bachelor's degree in sociology. She later earned her master's and doctoral degrees in sociology from Tulane University in New Orleans. Joyner, along with her husband Jay Joyner, is a proud parent to three sons: Jay, Alexander, and Christopher.

Read more on the St Norbert College website.

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.

Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

The podcast episode features an engaging conversation between host Suzan and Jaime Hunt, Vice President for University Communications and Chief Marketing Officer at Old Dominion University, about the evolving landscape of higher education and the crucial role marketing plays in this sector.

Hunt, a seasoned professional in higher education, chronicles her career journey, sharing insights about her previous roles, her approach to improving institutional marketing, and her current role as CMO at Old Dominion. Notably, Hunt emphasizes the importance of breaking down institutional silos and implementing strategic shifts for more effective operations.

Key takeaways from this episode include Hunt’s emphasis on strategically targeting mature audiences such as degree non-completers and those who want to resume their education after dropping out. She discusses the impressionable effect of Gen Z on how institutions approach mental health and cultural changes in higher education. Hunt also shares practical advice on collaboration in higher ed, such as how overcoming personal egos and fostering inter-departmental cooperation can lead to significant growth. The spotlight on Old Dominion University's focus on student mental health also serves as an example of how institutions are increasingly prioritizing student well-being.

About Jaime Hunt

Jaime Hunt is a seasoned higher education leader with over 18 years of transformative experience. Renowned for her strategic mindset and entrepreneurial flair, she currently spearheads communications and marketing at ODU, where she has been since 2022. Previously, she held key roles, including vice president and chief communications and marketing officer at Miami University (Ohio) and vice chancellor for strategic communications and chief marketing officer at Winston-Salem State University.

With a track record in public relations, marketing, and digital strategy, Hunt is a thought leader contributing to Forbes, VoltEDU, and Inside Higher Ed. As the host of "Confessions of a Higher Ed CMO" on the Enrollify network, she shares insights and fosters collaboration, believing in the adage that a rising tide lifts all boats. Hunt is committed to advancing the standards of communications and marketing in higher education.

Read more on the Old Dominion University website.

Jaime’s website: https://www.thehigheredcmo.com/

LinkedIn: https://www.linkedin.com/in/jaimehunt/

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.

Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Greg Weiner and Christina Graziano share their experiences and insights as part of the leadership team at Assumption University with hosts Suzan and Audra. They delve into the unique challenges and opportunities in higher education today, with a particular focus on the transformative strength and relevance of Catholic liberal arts education.

They discuss their own journeys as well as culture on campus, mental health, and the impact the pandemic had. Open discussions about mental health and direct communication are encouraged on campus. They also talk about Assumption's 10-year strategic plan, emphasizing the shift from a survival mentality to growth and possibility. The plan also indicates commitment to broadening access to education for many more deserving and capable students. They emphasize the importance of genuinely listening and cultivating a student-centric culture.

About Greg Weiner
Greg Weiner holds the role as the President at Assumption University. His passion for higher education and commitment to a student-centered approach has been a distinguishing aspect of his leadership style. A deeply experienced figure in academia, Weiner originally came from a background in politics and political consulting, which he pursued for approximately 20 years in D.C. Recognizing the importance of ideas, Weiner returned to graduate school before beginning his teaching journey at Assumption in 2012.

Weiner's tenure as the first Jewish president of a Catholic institution of higher education is marked by his belief in the universally relevant nature of Catholic liberal education. His initiatives such as the 'Pursuit of Truth and the Company of Friends' and advocating for an open discussion about mental health catalyze a transformative impact on Assumption's culture and identity.

Find Weiner’s books, research and other writing on the Assumption University website.

About Christina Graziano

Christina Graziano J.D., an Assumption alumna, currently serves as the General Counsel, Vice President for Strategy, and Title IX Coordinator at Assumption University. After graduating, she earned her Juris Doctor from Suffolk University’s School of Law. In her pivotal role at Assumption University, Graziano oversees legal matters and contributes to the institution's strategic direction. With eleven years of legal experience specializing in complex civil litigation and intellectual property, Graziano brings a wealth of expertise to her position. Her commitment to preserving rights and civil liberties is reflected in her leadership at the university. Additionally, Graziano endowed a scholarship for first-generation political science students, showing her gratitude for the educational foundation that has influenced her successful career.

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.

Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Siena College grew its enrollment during the COVID years where other institutions saw enrollment fall. Assistant vice president for enrollment and marketing Allison Turcio shares how they did this. Turcio shares insights about being student-centric, the importance of personal communication and breaking the silos in higher education institutions. She discusses adopting the values of a Franciscan college in their marketing rather than focusing on the religious aspect.

Turcio also emphasizes the need to innovate, and learn from mistakes, noting that she and her team had to let go of certain practices and invest in certain strategies. She values student experiences, behavioral patterns and feedback and ensure everything her team does is backed up by data.

Turcio discusses the focus on data rather than guessing what students might care about. She says they have worked on creating a unique culture at Siena, focusing on serving the needs of the students, fostering cross-departmental collaborations and implementing personalized marketing strategies based on student's specific needs and desires.

She also notes the need to continually work at maintaining this culture, for which they constantly analyze and update their strategies and tactics. In the discussion, Turcio encourages emerging higher education professionals to become experts in emerging fields, own their current jobs, and constantly learn from their mistakes. However, above all, Turcio reiterates the need to constantly reprioritize and focus on the aspects of their roles that make the most impact on students.

About Allison Turcio

Allison Turcio is an accomplished marketing consultant and Assistant Vice President for Enrollment and Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts, earning numerous awards for her work. Turcio is a respected speaker at conferences like the American Marketing Association’s Symposium for the Marketing of Higher Education and hosts the popular podcast, The Application. Recognized for her leadership, she was honored in 2020 with the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration awards. Turcio holds a doctorate from Northeastern University, a master’s in Communications, and a bachelor’s in English.

Read more on the Siena College website.

Linkedin: https://www.linkedin.com/in/allisonturcio/

Newsletter: https://allisonturcio.com/

Podcast: https://podcasts.enrollify.org/the-application-with-allison-turcio?hsLang=en

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.

Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Kimberly Zimmerman, Assistant Vice President of Admissions from Knox College shares her own journey in higher education, how she ended up working in admissions, and her strategies in recruiting students with Suzan in this episode of the Higher Ed Leaders podcast.

Zimmerman shares how her personal experiences as a first-generation college student have shaped her approach to supporting students through their higher education journey, particularly those from diverse backgrounds. They discuss Knox's unique position as a diverse campus community and Kimberly's efforts to engage with potential students on a deeper, more personal level.

Zimmerman also touches on the recent challenges posed by the delayed release of FAFSA information, and its impact on students' decision timelines. Throughout the podcast, the importance of authenticity, relationship building, and maintaining a student-centric approach in the field of higher education is emphasized.

About Kimberly Zimmerman

Kimberly Zimmer is the Assistant Vice President of Admissions at Knox College, where she oversees all admissions efforts, reporting directly to the Vice President of Enrollment. With 15 years of experience in college admissions, outreach, and leadership, Zimmer is dedicated to expanding educational opportunities.

Previously, Zimmer served as the Associate Dean of International and Regional Admissions at Illinois Wesleyan University, where she managed regional recruitment and international admissions. She also initiated the regional recruitment program in Dallas, Texas.

Zimmer holds a B.A. in English and American Studies from Illinois Wesleyan University and an M.A. in Leadership Studies in Higher Education from North Central College. Her thesis focused on supporting first-generation college students. With her expertise, Zimmer aims to continue making a positive impact in higher education.

Read more on the Knox College website.

LinkedIn: https://www.linkedin.com/in/kzimmerman1/

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.

Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/