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Growth Recipe Straight From the CEO of Mercedes

Growth Recipe Straight From the CEO of Mercedes

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 A leader has to be a good creator and a destroyer both. With this leadership mantra, Mr. Santosh Iyer in conversation with Bhavna Lal Chandani shares his journey of becoming the successful MD and CEO of Mercedes. Get a close up of his nostalgic achievement and the strategies he employed so that the DNA of the brand doesn’t change with the change in the leadership. From the consumption patterns of the youth to the cultural beliefs of the Indian population, get to know how Mr. Santosh changed his business model to the “Retail of the Future” in 2021, i.e. a D2C approach. Did you know that compared to China with a 90%, the percentage of millionaires buying luxury goods is only 3-4%? Tune in to know some interesting facts about the growth of the automobile industry in India and the challenges faced by a luxury brand like Mercedes and how they overcame it and became a successful luxury automobile company established in India for the past 30 years.

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