Groover Co-Founder Dorian: Revolutionising Music Promotion for Indie Artists
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Groover Co-Founder Dorian: Revolutionising Music Promotion for Indie Artists
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In this conversation, Sam George interviews Dorian from Groover, a platform designed to help independent artists connect with music curators and industry professionals. Dorian explains how Groover addresses the challenges faced by indie artists in promoting their music and getting feedback from industry insiders. The discussion covers the evolution of Groover, advice for new artists, changes in the music promotion landscape, and strategies for standing out in a saturated market. Dorian emphasises the importance of authenticity, effective promotion, and building genuine connections with fans. In this conversation, Sam George and Dorian from Groover discuss the importance of building personal connections in the digital age, the evolving role of AI in music promotion, and the future landscape of music marketing. They explore how artists can leverage AI tools to enhance their creative processes while emphasising the enduring value of personal stories and connections. Dorian shares insights on Groover's mission to support artists and the exciting developments on the platform, as well as reflections on his journey in the music industry and advice for aspiring artists.