In this inspiring episode of Just Curious…, Nicky Regazzoni and George Blizzard are joined by TV chef, author and co-founder of HelloFresh, Patrick Drake.Patrick’s entrepreneurial journey has taken him from scrubbing cars on a council estate to revolutionising global food and wellness habits, and he shares how his early drive for independence shaped his approach to business.

From launching HelloFresh in a London living room to building his latest venture, Autonomy, a disruptive wellness brand born out of his passion for morning rituals and functional food, Patrick reflects on his personal approach to brand building. He talks about creating a brand-new category with HelloFresh, from carrot-costume street marketing to scaling a billion-meal-a-year global business. And he opens up about how he leveraged his personal brand and media presence to drive awareness, and why founder-led storytelling remains a crucial differentiator.

We also explore the motivation behind Autonomy – a health-forward coffee and matcha creamer line powered by adaptogenic mushrooms – and how a homemade “Patrick coffee” evolved into a product now stocked in Goop HQ and endorsed by Gwyneth Paltrow herself. Patrick talks candidly about his use of vision boards, the power of manifestation combined with action, and the importance of building trust through integrity.

From juggling breathwork and fatherhood to sharing values of authenticity, resilience, and human connection, this episode is full of energy, insights, and optimism.

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