Shannon Clark takes us on a remarkable journey from building a log cabin by hand in rural Kentucky to revolutionizing marketing strategies at Houchens Food Group. This conversation reveals how her unconventional path—beginning in apparel manufacturing before transitioning to retail operations and eventually grocery e-commerce—equipped her with unique perspectives that drive her success today.

Shannon offers refreshingly honest insights about work-life balance, challenging the notion that we can "have it all." Instead, she advocates extending grace to yourself, recognizing that balance looks different every day, and being fully present for non-negotiable moments with family. This philosophy has sustained her 20-year marriage and allowed her to thrive professionally while raising two children.

Her forward-looking perspective emphasizes the strategic implementation of AI, evolving data management practices, and seamless integration of technology into physical stores, all while maintaining the human connection that ultimately wins customers' loyalty.

Ready to transform how you approach challenges in grocery and beyond? Shannon's mantra of "Edit As You Go" reminds us that success requires constant learning, adaptation, and the courage to pivot when necessary. Subscribe now to hear more stories and insights from the remarkable women shaping the independent grocery industry.

Houchens Food Group, Inc

(2) Shannon Clark | LinkedIn

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Host: Kristin Popp
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