From Health Scare to Healthier Coffee: The Journey of Throne Sport Coffee

In this episode, host Jason interviews Michael Fedele, the founder of Throne Sport Coffee. They discuss Michael's extensive background in the beverage industry, his personal health journey that led to the creation of Throne Sport Coffee, and the challenges and strategies involved in launching a healthier alternative to ready-to-drink coffees. Michael shares insights into product development, market analysis, and the crucial role of passion and perseverance in entrepreneurship. Additionally, they touch on the importance of personal health and wellness in achieving business success.

00:00 Introduction to Black Coffee

01:09 Welcoming Michael Elli

02:02 Health and Wellness Journey

02:57 From Coca-Cola to Body Armor

06:43 The Birth of Throne Sport Coffee

08:43 Entrepreneurial Insights and Challenges

20:15 Daily Routine and Time Management

26:08 Throne Sport Coffee: What's Inside?

28:58 Innovative Ingredients in Sport Coffee

31:22 Mainstream Marketing Strategies

33:31 Belief in the Product and Market Readiness

37:14 Balancing Data and Instinct in Business Decisions

42:55 Funding and Strategic Partnerships

49:29 Entrepreneurial Advice and Personal Fulfillment

52:57 Closing Thoughts and Future Plans