Finding clients is hard enough - finding GOOD ones? Feels damn near impossible.

I enlisted the help of Tas Bober to help navigate this complex field of getting client work, and explored topics related to CRO/client work as well!

We got into:

- Bringing confidence to the client relationship (you don’t always have to cave in to EVERY little freaking thing they want you to do)

- Running from bad clients when they don’t pass the vibe check (and how to find shitty clients BEFORE they pay you)

- How to talk to clients (and stakeholders) appropriately without talking DOWN at them (hint: treat them like they’re children. It works.)

Timestamps:

00:00 Episode Start

4:12 Detecting Client Red Flags BEFORE Signing A Contract With Them

8:46 What To Do When A Client Gives You The ‘Ick’

16:07 Importance of Setting (And Enforcing) Boundaries

20:30 Setting Success Metrics for Engagement Upfront

29:46 When “Leading With Data” Doesn’t Make Make Sense…?

46:20 Tas’ BIGGEST Pro Tip (Don’t Just Skip To This Timestamp Ya Leetches)

Go follow Tas Bober on LinkedIn:⁠

https://www.linkedin.com/in/tasbober/ ⁠

Go check out her podcast "Notorious B2B":

https://www.linkedin.com/company/notorious-b2b/posts/⁠

Also go follow Shiva Manjunath on LinkedIn:

⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠

Subscribe to our newsletter for more memes, clips, and awesome content!

⁠⁠https://fromatob.beehiiv.com/

People are finding websites more and more manipulative. And we don't mean this word lightly.

Why is this the case? In large part, it's because of the shitty tactics people are using on sites. But really, it's because websites care far more about short term sales and metrics instead of focusing on LTV. And that leads to hacks, not long term gains.

Made With Intent released a REALLY great report which went into detail on this, and I had the man, myth, and legend David "Zedd" Mannheim on the pod to chop it up to discuss that report (among other things).

We got into:

- Why People Feel Like Websites are Manipulative

- How Popular 'Best Practice' Tactics Are Probably Hurting You Way More Than Helping

- Tips and Tricks on Maximizing Your Popups (WITH DATA)

Timestamps:

00:00 Episode Start

5:05  People Feel Websites Are Too Manipulative

11:12 Websites Seem to Prefer Sales Over CX

14:40 What Are Pop Ups Getting Wrong

19:02 Marketers Are More Focused On Numbers Than Humans

26:56 Does Social Proof Still Work In 2025

31:18 Scarcity Messaging

35:55 Discounting Isn’t A Strategy

42:02 Segmentation Is One Of The Most Important Things To Focus On

Go follow David Mannheim on LinkedIn:

https://www.linkedin.com/in/davidleemannheim/

Download the full report here (it's a REALLY good read):

https://www.madewithintent.ai/the-intent-gap-report

Also go follow Shiva Manjunath on LinkedIn: ⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠

Subscribe to our newsletter for more memes, clips, and awesome content!

⁠https://fromatob.beehiiv.com/

We back out here with the amazing Emma Travis to dig into 'quality vs. quantity' when it comes to experimentation programs. The conversation Ben Labay keeps trying to force, but a bit more nuance to it.

There is a time and place for quality. But there is a time and place for velocity and scaling your program up in terms of number of tests run. How do you know when to do it? And what are triggers to get you .... ahem.... From A to B.

Emma "Biscuits and Gravy" Travis joined me on this episode to go DEEP into this topic.

Emma was sick and still trooped through this episode - give her all the flowers!!!

We got into:

- When to focus on velocity vs. when to focus on ‘quality’ of experiment

- Tips on auditing your program to know if you’re too focused on quality vs. quantity

- Smart ways to focus on research when resources are limited

Timestamps:

00:00 Episode Start

3:57 Is Velocity Appropriate In Tracking Metric For Experimentation Maturity?

9:23  Velocity Increase Doesn't Always Mean A Decline In Quality

11:51  Experimentation Velocity Is Like Flying A Plane

19:19 When To Scale Velocity Vs. When To Focus On Quality

24:33 Run A Heuristic Audit Of Your Cro Program (*Bonus Points For Doing It In Miro)

28:00 What Defines "Quality" In A Test?

36:35 How Do You Communicate A Decline In Velocity Knowing You're Increasing Quality?

40:35 Good Ways To Use Ai To Help You Speed Up Research

Go follow Emma Travis on LinkedIn: https://www.linkedin.com/in/emma-travis/

Also go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠

Subscribe to our newsletter for more memes, clips, and awesome content!

https://fromatob.beehiiv.com/