In this episode of Founder Talk, we sit down with Blake Harris—an asset protection attorney, founder of the nation's largest exclusively offshore asset protection law firm, and a creator with over 250,000 followers across social platforms.

We go deep into the powerful intersection of content, credibility, and business growth. Blake breaks down how building a personal brand transformed his firm, why he ditched traditional marketing agencies to build an in-house content team, and how offshore trusts are becoming a must-know tool for founders looking to protect their assets.

Here’s what you’ll learn from Blake:

✅ Why offshore asset protection trusts are exploding in popularity and how they work

✅ Why building a strong personal brand isn’t optional if you want to stay relevant and dominate your market

✅ How to build an in-house content machine that actually drives revenue (and saves money)

✅ What most B2B professionals get dead wrong about social media—and how to fix it

✅ How Blake combines in-person relationship building with video content to drive long-term business growth
✅ The real ROI of content creation for founders (hint: it’s not just clients)
✅ How crypto and AI are reshaping the legal world—and what it means for business owners
✅ The mindset shift that separates leaders who win from those who get left behind

Whether you’re a founder, service-based entrepreneur, or professional looking to build real authority and protect what you’ve built, this conversation is loaded with real talk, practical lessons, and founder-to-founder perspective.

Hit subscribe for more founder conversations that give you real insights, no fluff.

Where to Find Blake Harris

• LinkedIn: https://www.linkedin.com/in/blake-harris-08a106b/
• Website: https://blakeharrislaw.com

Want to work with us?
At Impaxs Marketing we partner with 7-8 figure B2B companies to help them build their own internal content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again! We do this by implementing our proven 5-step process we call, “Brand5 Content System”. Check out pricing and services here: ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler, just actionable insights you can use immediately. Sign up now to stay ahead: ⁠https://impaxs79863.activehosted.com/f/12⁠

In this episode of Founder Talk, we sit down with Christina Brady, CEO and Co-Founder of Luster, an AI-powered platform that's fundamentally transforming how sales teams are trained, coached, and developed.

Drawing from 18+ years of experience as a top revenue leader, trainer, and exec coach, Christina shares the origin story behind Luster and the painful gap it solves: most companies can't actually see where their sales teams are struggling until it's too late.

Here’s what you’ll learn from Christina:

✅ How Luster uses generative AI and predictive analytics to map skill gaps before they impact revenue
✅ Why most enablement and coaching strategies fail—and what founders can do differently
✅ The power of running real-life sales simulations with AI agents trained to replicate tough buyers
✅ Real-world results: 42% higher average contract values, 50% faster new-hire ramp times, and 2x pipeline efficiency
✅ How Christina went from CRO to venture-backed founder—raising a multi-million dollar seed round with no prior exits
✅ Why human connection still matters more than ever—even in an AI-driven future
✅ The real story behind founding Luster (including a hilarious in-flight LinkedIn encounter with Alex)
✅ Founder's life lessons: balancing ambition, motherhood, and leadership with clarity and purpose

Whether you're building a sales team, scaling an AI product, or looking for practical wisdom on what it takes to go from concept to venture-backed execution—this episode is a masterclass in modern go-to-market leadership.

Where to Find Christina Brady

• LinkedIn: https://www.linkedin.com/in/christinapbrady/
• Website: https://www.luster.ai/

Want to work with us? Here at Impaxs Marketing we partner with 7-8 figure B2B companies to help them build their own internal content team, take control of their brand, and grow their business through video content and social media marketing. No need to outsource your content to an agency ever again! We do this by implementing our proven 5-step process we call, “Brand5 Content System”. ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead:
https://impaxs79863.activehosted.com/f/12

In this episode of Founder Talk, we sit down with Rick, founder of IPI Direct, who’s spent the last six years running a thriving direct mail business for car dealerships—all while living full-time in an RV and traveling the country with his dog, Wyatt.

Rick’s story isn’t just about business success—it’s about redefining freedom, building deep relationships the old-school way, and using modern tools like personalized video and QR code mailers to crush it in a space many think is “dying.”

Here’s what you’ll learn from Rick:

✅ How living on the road helped him deepen client relationships and grow his business
✅ The surprising story of how his dog, Wyatt, closed a five-figure deal
✅ Why face-to-face interaction still beats Zoom—and how RV life makes it possible
✅ How Rick transformed direct mail by blending old-school strategy with video and personalization
✅ How “Helping Kids Help Kids” became a powerful community-driven marketing initiative
✅ Why founders should embrace the journey—not just the destination
✅ What it’s really like to build a business in motion, including the tools, mindset, and lessons from 24 years on the road

If you’re a founder looking for inspiration outside the typical hustle-and-grind narrative, this episode is a masterclass in freedom, human connection, and building a business your way.

Where to Find Rick

• LinkedIn: https://www.linkedin.com/in/rick-smith-38862751/
• Website: https://ipidirect.com

Calls to Action

Tired of outsourcing your marketing to agencies that don't capture your brand's voice? At Impaxs, we empower 7–8 figure B2B companies to build in-house content teams that produce authentic, high-performing content—like engaging video podcasts—that truly resonate with your audience. Our proven Own The Brand Content System helps you take control of your brand narrative, drive consistent leads, and accelerate revenue growth. Ready to transform your content strategy? Visit our website to book a call, explore our services and pricing, and see how we collaborate with clients to achieve remarkable results: ⁠https://impaxs.com⁠

Subscribe to my weekly CMO briefing for unfiltered insights on the biggest marketing shifts, real-life strategies I’m using to scale companies fast, and key lessons from real-world experience—what’s working, what’s not, and why. No fluff, no filler—just actionable insights you can use immediately. Sign up now to stay ahead!
https://impaxs79863.activehosted.com/f/12