Forget the Funnel: How to Generate Customer-Led Growth with Gia Laudi and Claire Suellentrop
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Forget the Funnel: How to Generate Customer-Led Growth with Gia Laudi and Claire Suellentrop
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Hello and welcome back to The Marketing Podcast!
My guests today are Gia Laudi and Claire Suellentrop, co-founders at Forget the Funnel, which helps software companies dramatically improve performance through customer-led growth.
Whether in SaaS - software as a service - companies or beyond, Claire and Gia believe that by prioritizing customers and understanding the customer journey, companies can transform their growth and retention.
While leading up marketing at Unbounce, Gia realized that a customer’s entire experience could be mapped and measured, not based on metrics, but instead on the customer’s own sense of success. Similarly, while leading marketing at Calendly, Claire discovered a research process that helps uncover a customer’s motivation for buying.
In 2017, Claire and Gia launched Forget the Funnel, and their own methodology for leveraging customer insights to qualify customer value, and then optimize the entire customer experience.
There’s a ton to be learned in this conversation about understanding your own customers and their journey. Please enjoy this interview with Gia Laudi and Claire Suellentrop.