Broadcast live from the floor of the SHOT Show, this (2nd hour) episode of Eye on the Target Radio finds hosts Amanda Suffolk and Rob Campbell immersed in the heart of the firearms industry, sharing highlights from Media Day and Range Day while exploring the newest gear, products, and innovations. From hands-on demos to conversations with manufacturers, they discuss emerging trends in firearms technology, accessories, and training tools, along with the overall atmosphere of SHOT Show and how it reflects both consumer demand and industry resilience in the face of continued political pressure.

Amanda sits down with Craig and Ken from the Frugal Firearms Podcast, who explain their mission of helping everyday gun owners make smart, value-driven choices. Rather than chasing the cheapest equipment, they emphasize finding reliable products and effective training options that truly perform. The discussion covers practical storage solutions, distributed safes, and affordable ways to build shooting skills, including tools like the Mantis system, which allows shooters to practice through dry fire and live fire with real-time feedback—saving ammunition while improving accuracy and consistency.

The conversation then turns to suppressors and federal regulation, including recent developments tied to the National Firearms Act. Craig and Ken argue that suppressors should be viewed as safety equipment rather than luxury items, explaining how reduced noise and recoil can benefit shooters and bystanders alike. Amanda and Rob expand on the broader legal implications of current challenges to firearms regulations, noting that some of these cases could eventually land before the Supreme Court of the United States, potentially reshaping the landscape for gun owners nationwide.

Later in the episode, Amanda welcomes firearms historian Ashley Hlebinski, who shares insights from her work with the Firearms Research Center. Ashley discusses a newly awarded federal education grant designed to help teachers better understand Second Amendment history through primary source documents, webinars, and classroom resources. She emphasizes the importance of accurate historical context, responsible ownership, and informed civic engagement, highlighting how education can play a key role in preserving constitutional rights.

Together, the guests and hosts deliver a wide-ranging episode that blends product innovation, training strategies, legal updates, and historical perspective. The result is a comprehensive look at today's firearms culture—grounded in practical advice, thoughtful advocacy, and a shared commitment to empowering gun owners with knowledge, skills, and confidence in an ever-changing regulatory environment.

On this episode of Eye on the Target Radio, hosts Amanda Suffolk and Rob Campbell take listeners along on their latest industry travels, starting with highlights from the SHOT Show and the Great American Outdoor Show. They recap everything from dock-dog competitions and impressive taxidermy exhibits to cutting-edge targets and new firearms products hitting the market. The hosts share firsthand impressions from Range Day and Media Day, discussing emerging trends, standout manufacturers, and how the industry continues to innovate despite ongoing political pressure.

The conversation then shifts to major Second Amendment news, including concerns surrounding the Bureau of Alcohol, Tobacco, Firearms and Explosives and allegations of a hidden firearm transfer registry. Rep. Michael Cloud is highlighted for demanding accountability, citing potential violations of the Firearm Owners Protection Act. Amanda and Rob break down what these developments could mean for gun owners nationwide, while also examining declining NICS background check numbers alongside a sharp increase in NFA applications following recent regulatory changes. They further discuss legislative battles brewing in states like Virginia and how some of these cases could ultimately be decided by the Supreme Court of the United States.

Rounding out the episode, Amanda sits down with Marcus Khan of Modern Spartan Systems for an in-depth conversation about advanced gun-cleaning technology designed to improve firearm reliability while reducing maintenance time. The episode delivers a balanced mix of industry insight, product innovation, and hard-hitting Second Amendment analysis—keeping listeners informed on both the gear they love and the rights they fight to protect.

Eye on the Target Radio broadcasts live from SHOT Show, where Rob and Amanda interview William Sandoval of OccuFi, a technology company focused on firearm safety and real-time movement detection. Sandoval explains that OccuFi began three years earlier after he personally left a firearm behind at a second home, inspiring him to create a small tracking device—often compared to an AirTag for guns—that alerts owners if their firearm is moved, accessed, or stolen. The company developed a quarter-sized "FlexiTag" with long battery life and partnered with major lock manufacturers to embed the technology into cable locks, trigger locks, and slide locks, modernizing decades-old firearm storage solutions.

The technology quickly expanded beyond firearms. OccuFi tags can now be attached to safes, doors, equipment, luggage, or valuables, sending instant alerts when motion is detected. The devices are water resistant (IP69 rated) and designed for rugged use. Sandoval shares real-world examples, including a marketing executive receiving a safe-opening alert while away from home and discovering his spouse had accessed it, as well as interest from youth shooting organizations seeking affordable ways to prevent unauthorized access after tragic incidents. The company is preparing to release a next-generation device that combines immediate motion alerts with AirTag-style tracking, compatible with both Apple and Android platforms.

OccuFi also unveils broader safety innovations, including a "social safety network" inside its app. Users can create private, encrypted safety groups made up of trusted family and friends. In an emergency, alerts are sent instantly to the network, sharing real-time location data with consent. A new monitoring platform, called OccuFi Core, can display emergencies on large screens, calculate who is closest to someone in distress, provide optimized routing, and escalate to hospitals or emergency services if personal contacts don't respond. The company also introduces cellular emergency cards for children and individuals who cannot carry phones, allowing one-touch distress alerts without social media or texting capabilities.

Later in the broadcast, the hosts interview Ted Nugent, who passionately discusses his lifelong advocacy for the Second Amendment, hunting, conservation, and personal preparedness. Nugent explains that attacks on his lifestyle pushed him into outspoken activism, and he now uses every media appearance to promote gun rights, organic hunting, and constitutional freedoms. He praises President Donald Trump's confrontational stance toward media and bureaucracy, criticizes government institutions, and urges listeners to become politically active through organizations like the NRA, Hunter Nation, and state-level Second Amendment groups.

The episode closes with reflections on Nugent's larger-than-life presence at SHOT Show and his message of self-reliance: questioning authority, staying armed, learning to hunt, and taking responsibility for personal safety. Throughout the program, themes of innovation, freedom, preparedness, and community support dominate, blending cutting-edge firearm safety technology with strong advocacy for constitutional rights and individual responsibility.

Eye on the Target Radio broadcasts live from the SHOT Show floor in Las Vegas, where hosts Rob and Amanda cover the massive firearms industry event while walking several miles a day to explore new products and connect with Second Amendment advocates. They describe SHOT Show as a centralized hub for manufacturers, media, and innovators, showcasing everything from rifles and pistols to optics and accessories.

Much of the discussion focuses on emerging trends, including modular rifle chassis systems that allow easy caliber and configuration changes, ultra-lightweight firearms, and compact folding "truck gun" designs. The hosts also compare polymer, metal, and wood stocks, explaining how weight, durability, and even humidity can affect performance. They highlight products from Ruger (including the revived Glenfield budget line), Kel-Tec, CZ, Walther, and SAR, while noting growing interest in illuminated-dot optics and the continued dominance of the 9mm cartridge as the world's most popular defensive round.

They also describe Radio Row, where numerous firearms media outlets broadcast live amid constant noise and foot traffic, creating an energetic but challenging environment for interviews and reporting. The scale of SHOT Show is emphasized, spanning multiple convention centers connected by bridges, underscoring just how large and influential the event has become.

A major portion of the episode features the Military Warriors Support Foundation. Combat-injured veterans Jordan and Tyler share deeply personal stories of recovery and transition back to civilian life, including limb loss and rehabilitation. They explain how the foundation supports veterans and Gold Star families through mortgage-free homes, outdoor rehabilitation programs such as hunting and fishing, and long-term mentorship via its Skills for Life initiative.

Overall, the broadcast blends coverage of cutting-edge firearms technology with powerful human stories, highlighting both the innovation driving the industry forward and the strong sense of community supporting veterans, responsible gun ownership, and Second Amendment education.

Hour Two opens with Rob and Amanda highlighting a major Second Amendment case before the U.S. Supreme Court: the Wolford (aka "Vampire Rule") case from Hawaii. The law effectively bans carrying firearms anywhere unless explicitly permitted. Attorney Alan Beck argued the case, with financial and logistical support ultimately provided by the NRA-ILA, which the hosts praise as a concrete example of the NRA backing serious litigation. They expect a ruling by late June and believe Hawaii lawmakers are already scrambling to work around an anticipated loss—potentially impacting restrictive laws in states like New York, New Jersey, and Illinois.

The hosts then pivot to politics and carry laws, noting the NRA's endorsement of Texas Governor Greg Abbott, who reaffirmed Texans' right to carry firearms—including at peaceful protests—while distinguishing protests from riots. They discuss personal responsibility at demonstrations, emphasizing situational awareness, staying on the edges of crowds, and leaving immediately if events turn violent.

Next, they examine surging gun purchases and concealed carry interest, especially in Minneapolis, driven by fear following past riots and renewed unrest. The conversation highlights a recurring trend: groups traditionally opposed to gun ownership seeking firearms after experiencing instability. The hosts stress that the Second Amendment applies to everyone and welcome new gun owners—provided they pursue education, training, and responsibility.

A notable anecdote follows: a woman in New York was denied firearm purchases after explicitly stating she wanted to harm ICE agents. The hosts use the story to underline that gun stores routinely act responsibly, refuse suspicious sales, and contact law enforcement when credible threats are voiced.

From SHOT Show, they discuss industry trends—calling this the "Year of the Suppressor"—and share a humorous but pointed story about a gun-rights group successfully registering a potato as a suppressor, exposing what they see as absurdities in federal regulations.

Internationally, they cover Canada's proposed gun buyback, led by Quebec. Most Canadian provinces have refused to participate, effectively stalling the program and signaling growing resistance to forced confiscation even outside the U.S.

Finally, the hosts turn to a developing Supreme Court issue involving marijuana and gun rights, arguing that marijuana should be treated similarly to alcohol: illegal use while armed should be penalized, but past or lawful use should not strip someone of their Second Amendment rights. Several major gun-rights organizations have filed amicus briefs supporting this position.

Hosts Amanda Suffolk and Rob Campbell open the show by returning from SHOT Show in Las Vegas, joking about weather contrasts before diving into current Second Amendment news and commentary. They discuss what they see as a bizarre political moment, noting gun-control groups like the Giffords Foundation selectively quoting and reframing the Second Amendment, and left-leaning commentators echoing long-standing pro-2A arguments about resisting tyranny.

The hosts criticize proposals and social media commentary they view as illogical—such as calls for women to open-carry firearms as a political stunt—and reiterate their belief that firearms are about self-defense, responsibility, and deterrence, not violence. They emphasize training, skill-building, and historical context, arguing that armed societies can be more polite and that guns extend defensive capability rather than create brutality.

The show addresses recent protests and riots, including comments by former President Trump about firearms at protests. The hosts argue Trump spoke emotionally rather than policy-wise, stress the importance of waiting for full facts, and praise the NRA for issuing a clear statement affirming the rights of law-abiding citizens to keep and bear arms where legally allowed, while acknowledging responsibilities and the need to change unjust laws through legal means.

Interspersed are sponsor messages and firearm safety reminders. Later, the show features guest Trent Shirley (TrentShirley413), a TikTok and YouTube content creator focused on firearms history, engineering, calibers, and gear. Trent explains how he began creating content, how he navigates platform restrictions, and why he emphasizes clear, non-condescending education. He discusses his growing audience, plans to expand on YouTube, and the importance of reaching new, younger audiences with factual Second Amendment information.

Overall, the episode blends news analysis, opinion, gun-rights advocacy, safety messaging, and an in-depth interview highlighting modern firearms education through social media.

This episode of Eye on the Target Radio features an in-depth interview with bestselling author and former Navy SEAL Jack Carr at SHOT Show. Carr discusses his background, his lifelong love of reading, and how his military experience shapes the realism and emotional depth of his fiction. He talks extensively about his Vietnam-era novel Cry Havoc, explaining the intense research required to authentically write from a 1968 perspective, and how real-world special operations history influenced the story. Carr also outlines his writing process, creative freedom with publishers, and his approach to building multi-generational characters across his series.

The conversation then shifts to Carr's expanding body of work, including his upcoming novel The Fourth Option, the launch of a new series, and his growing presence in nonfiction, audiobooks, and television adaptations such as The Terminal List. Carr emphasizes the importance of authenticity, reader trust, and promoting reading as a way to build empathy and understanding. The episode later transitions into sponsor messages and additional SHOT Show interviews, including a segment with firearms trainer Kevin Dixie, who discusses his "No Other Choice" philosophy—focused on restraint, responsibility, and community-centered firearms education.

This episode of Eye on the Target Radio is broadcast from the SHOT Show in Las Vegas, where hosts Amanda and Rob discuss the energy, scale, and evolution of the firearms industry. They reflect on how SHOT Show has grown over decades into a major gathering of Second Amendment advocates, manufacturers, media, and educators, noting increased diversity, improved treatment of women, and changing industry culture. Much of the conversation focuses on trends in firearms and ammunition, including shifts toward subsonic calibers, short-barreled platforms, suppressors, evolving bullet design, and the importance of choosing equipment based on realistic defensive use rather than theory. The hosts also talk candidly about sights, training, muscle memory, and the realities of stress in self-defense situations.

The show includes discussions of notable products and manufacturers seen on the floor, such as Diamondback and CZ, along with a broader reflection on the enduring dominance of the 9mm cartridge and how ergonomics and grip design affect shooter performance. Amanda and Rob describe the massive SHOT Show layout, Radio Row, and the challenges of live broadcasting in a loud, crowded environment. Interspersed throughout are sponsor messages and promotions for firearms education, safety, training organizations, and Second Amendment advocacy groups.

Later, the program features an in-depth interview with Detroit Gun Works, covering the AR market's saturation, their evolution as a manufacturer, and their focus on producing high-quality, mid-tier firearms through in-house machining, Midwest partnerships, and practical innovation. The discussion touches on COVID-era buying trends, changing consumer urgency, suppressor demand following regulatory changes, and ongoing legal efforts to remove NFA restrictions. The episode emphasizes education, responsible ownership, industry craftsmanship, and the continuing momentum of firearms culture amid political and market shifts.