Eye on the Target Radio broadcasts live from the SHOT Show floor in Las Vegas, where hosts Rob and Amanda cover the massive firearms industry event while walking several miles a day to explore new products and connect with Second Amendment advocates. They describe SHOT Show as a centralized hub for manufacturers, media, and innovators, showcasing everything from rifles and pistols to optics and accessories.

Much of the discussion focuses on emerging trends, including modular rifle chassis systems that allow easy caliber and configuration changes, ultra-lightweight firearms, and compact folding "truck gun" designs. The hosts also compare polymer, metal, and wood stocks, explaining how weight, durability, and even humidity can affect performance. They highlight products from Ruger (including the revived Glenfield budget line), Kel-Tec, CZ, Walther, and SAR, while noting growing interest in illuminated-dot optics and the continued dominance of the 9mm cartridge as the world's most popular defensive round.

They also describe Radio Row, where numerous firearms media outlets broadcast live amid constant noise and foot traffic, creating an energetic but challenging environment for interviews and reporting. The scale of SHOT Show is emphasized, spanning multiple convention centers connected by bridges, underscoring just how large and influential the event has become.

A major portion of the episode features the Military Warriors Support Foundation. Combat-injured veterans Jordan and Tyler share deeply personal stories of recovery and transition back to civilian life, including limb loss and rehabilitation. They explain how the foundation supports veterans and Gold Star families through mortgage-free homes, outdoor rehabilitation programs such as hunting and fishing, and long-term mentorship via its Skills for Life initiative.

Overall, the broadcast blends coverage of cutting-edge firearms technology with powerful human stories, highlighting both the innovation driving the industry forward and the strong sense of community supporting veterans, responsible gun ownership, and Second Amendment education.