The Puzzle Factory - Episode 7

🎙 Guest: Paul Sievers – Devonport Electrical

Episode Summary:

Ever been burned by a “guaranteed leads” digital marketing promise? Or wondered why NZ’s electrical apprenticeship system feels a bit… outdated? This week, Paul Sievers from Devonport Electrical joins Alex to expose the biggest traps tradies fall into, why apprenticeships need an overhaul, and a sneaky hazard lurking under the bed.

Yep, we’re going there. From overpriced Google Ads to dodgy apprenticeships and phones that could (literally) shock you, this episode is packed with real talk, expert insights, and a few solid laughs.

What’s Inside?

🔹 The truth about digital marketing for tradies—what works & what’s a scam
🔹 NZ’s electrical apprenticeship system: where it fails & how to fix it
🔹 Why your phone might be more dangerous than the wiring you’re working on
🔹 The fine line between tech convenience and liability in a client’s home
🔹 Practical tips to protect your business, your tools, and your sanity

About Paul:Paul Sievers is the kind of sparky who’s seen it all—good jobs, bad jobs, and enough marketing horror stories to write a book. With years in the trade, he’s got sharp insights into business growth, training the next generation, and keeping yourself out of trouble on the job.

https://devonportelectrical.co.nz/

📩 Got feedback or want to be on the show? Email us at podcast@nztradegroup.co.nz
⭐ Like what you hear? Subscribe, leave a review, and share it with someone who needs to hear this!