Episode 50: Stories Sell Using Personal Narratives to Build Trust in Business
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When Radhika Rastogi purchased her first condo in Long Beach a decade ago, she never imagined it would spark a journey toward a multimillion-dollar senior living portfolio. Today, as co-founder and managing partner of Relik Capital Group, she oversees 300 senior housing units with more than $17 million under management—all while balancing a Fortune 20 corporate career and motherhood.
The turning point came during her maternity leave with her second child. While her wife bonded with their newborn, Radhika dove deep into real estate, moving from fix-and-flip projects into commercial properties. That exploration ultimately led her to the overlooked but rewarding niche of senior living.
Central to her success is her “P-Execute” framework—a disciplined system for evaluating investments based on execution probability. She learned early that deals themselves aren’t the real challenge; operators are. After interviewing forty operators, she selected just one trusted partner for her Texas and Arizona markets.
Radhika also reveals how she connects with investors through storytelling, documenting small daily moments that later build powerful trust. Her viral LinkedIn journey began with a simple three-word post: “testing 123.” Today, her authentic stories about family and purpose consistently outperform technical real estate content—proving that relationships drive results.
For aspiring entrepreneurs, Radhika’s advice is clear: “Start by building a personal brand. Action beats sitting still any day of the week.”
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