Episode 4: Barbara Jones Brown, CEO and Founder of Freeing Returns
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Episode 4: Barbara Jones Brown, CEO and Founder of Freeing Returns
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Welcome to The Mar Dat Chat!
Join us for a chat with Barbara Jones-Brown, CEO and Founder of Freeing Returns as we discuss the key challenges retailers face today. With over 4000 stores globally using their cutting-edge technology, Barbara will discuss the problem of Total Retail Loss (TRA) and ways retailers can prevent it. Barbara will reveal some startling statistics and show us how loyalty program data can help identify and prevent fraudulent behavior while promoting desired customer behavior. And that's not all - we'll also be discussing the benefits of creating full ecosystem solutions through unified Order Management Systems (OMS) that span the customer journey from consideration to upsell. Barbara will share some exciting insights on how luxury brands can personalize returns to upsell and curate the shopping experience of their best customers. Join us for this enlightening conversation and discover how technology is revolutionizing the retail industry. Tune in to The Mar Dat Chat now!
- 7:22 Retail Fraud and Wardrobing
- 12:18 Sales Reducing Activities and Retail Loss
- 18:00 Curating Returns for Luxury Retailers
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