In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for
business growth, this episode is your goldmine.



👤GUEST RESOURCES

Guest: TeeCee Okore

📸 Link to social: https://www.linkedin.com/in/teeceeokore/

🌐 Website: https://teeceebusinesssolutions.com

Link to community: https://tremendous-artisan-7992.kit.com/3b50c6a4a9

Get her email marketing mastery blueprint: https://shop.teeceebusinesssolutions.com/emailmarketingmastery




LISTEN OUT FOR

✅ The other tools TeeCee uses (outside of email software) for integrating analytics and pulling powerful data.

✅ A real story of a project she worked on — and how not reading data well can cost time and money.

✅ The most overlooked email metric that can drive smart financial decisions.

✅ A simplified breakdown of proper email segmentation and how to segment by interest, people, time zones, or source.

✅ Using CRM tools and Google Analytics to make money-generating decisions.





⏰ EPISODE HIGHLIGHTS

🎯 Open Rate Confessions
🕒 1:34 – The biggest mistake TeeCee has made in email marketing — and what she learned from it

🕒 9:21 – What she does for fun when she’s not automating or structuring funnels (yes, marketers have hobbies too!)

📈 Analytics-Driven Growth
🕒 12:02 – How TeeCee started building her email list and the strategy that helped her grow it

🕒 28:52 – How she tracks her audience’s behavior and reactions using tools like Google Sheets and visual charts (Don't guess — get the data!)

🕒 32:23 – The exact metrics she pays attention to when monitoring subscriber performance

🔥 List Activation & Smart Metrics
🕒 55:12 – Her top 3 strategies for turning a quiet list into an active, engaging community

🕒 01:05:17 – If she had to choose ONE email metric to focus on for long-term impact, this would be it!

🕒 01:06:33 – The clear difference between a “quiet” list and a truly “dead” list (and how to know which one you have)

🎁 BONUS INSIGHT
🕒 01:18:22– How she became the automations queen.




CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign client

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.

She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.

If you're tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create content that actually sparks replies and long-term engagement.

👤 GUEST RESOURCES

Guest: Beverly Walthour

Website: https://www.beverlywalthour.com

Social media: https://www.facebook.com/beverlycwalthour/

Link to community: https://www.facebook.com/groups/christianfemalecoachesandconsultants








🔍 LISTEN OUT FOR

✅ How she used email marketing in the early days of her business

✅ What it felt like when no one was replying to her emails

✅ Her journey into joining her own email list (and why)

✅ How personal audits help her notice shifts in audience engagement

✅ What community-building means beyond vanity metrics

✅ The subtle things she does that invite real replies to her emails

✅ Her experience with email platforms + what features she looks out for

✅ Results from shifting her strategy from list-building to community-building

✅ Her favorite lead magnet types (PDFs, quizzes, or live sessions?)

✅ Evergreen vs. seasonal launches—what works best for her






⏰ HIGHLIGHTS FROM THE EPISODE

✨ Want your emails to spark replies and build real relationships? Listen to these key moments:

🕒 5:30 – The role email marketing plays in her business today

🕒 8:06 – Her experience with seeing email marketing as an echo chamber

🕒 14:13 – What email deliverability means for her and how she tracks it

🕒 20:06 – Was there a particular type of email she decided to send that's focused on community building?

🕒 25:12 – How she ensures her messaging stays on-brand across different passions or offers

🕒 37:22 – Her top 3 tips for shifting from simply building a list to building an email community

🕒 42:35 – Has the shift to community-based emails helped increase her engagement?

🕒 44:38 – The biggest mistake people make with email marketing

🕒 49:42 – What she thinks makes a great subject line that encourages responses and replies



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram -

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.

She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach to writing emails that connect without relying on clickbait.

Whether you're just getting started with email or looking for ways to attract more aligned subscribers, this episode is packed with insights to grow your list intentionally.




👤 GUEST RESOURCES

Guest: Addy
🌐 Website:
encontrocreative.com/subscribe

📸 Instagram: https://www.instagram.com/encontrocreative?igsh=YzljYTk1ODg3Zg==

🧵 Threads: encontrocreative






🔍 LISTEN OUT FOR

✅ What her small business is all about and how she helps clients
✅ How she's making sure only the right people sign up for her email list
✅ Whether she's tested other lead filtering methods beyond long-form opt-ins
✅ How she builds an email community based on shared values
✅ The impact of lead filtering on her service-based conversions
✅ How her 7-day welcome sequence is structured and why it's intentional
✅ A sneak peek into her “December Recap” email strategy
✅ Whether plain text emails outperform email templates in her experience
✅ Her surprising open rate confession




⏰ EPISODE HIGHLIGHTS

✨ Curious how to attract more aligned subscribers and grow your email list without clickbait? Start here:

🕒 2:47 – How she got started with email marketing in her business
🕒 5:39 – What email marketing looks like in her business today
🕒 8:24 – What her approach looked like before she began filtering leads
🕒 12:47 – How her “lead filtering” method compares to traditional opt-ins
🕒 24:53 – Tools she uses to filter leads + tweaks she’s considering for better results
🕒 28:37 – How this method influences the kind of emails she sends + post-signup filtering
🕒 31:29 – What she’d do differently if starting this again
🕒 33:10 – The role of cozy marketing and lead filtering in her launch performance
🕒 38:10 – Her #1 tip for increasing click rates without clickbait
🕒 42:18 – One piece of advice she’d give anyone just starting with email marketing

CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe an

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

WIn this episode, we sit down with Candace Dudley as she breaks down how she built a system that connects her email marketing strategy with podcasting—and why it’s been a game-changer for growing her community, boosting downloads, and staying consistent with content creation.

She shares how this synergy impacts her launches, what surprised her the most, and how tools like ChatGPT help her maintain voice, consistency, and ease.

If you're wondering whether to grow your email list before launching a podcast, or how to combine both for better results, this one's for you!




GUEST RESOURCES

😎Guest: Candace Dudley

🎙️Podcast: Better Brave podcast, listen here👇

Instagram:
https://www.instagram.com/candacedudley/

Link to community: https://www.facebook.com/share/g/1BXJ3nySPN

🌐Website: https://www.candacedudley.com/




🔍 LISTEN OUT FOR

✅ How she transitioned from teaching into entrepreneurship
✅ What her email marketing looked like before building synergy
✅ How she created a podcast-email funnel that works
✅ Whether her email list drives podcast growth—or vice versa
✅ Surprising ripple effects of combining podcasting with email marketing
✅ Her top advice for anyone trying to replicate her system
✅ Her go-to email marketing tip
✅ A tough moment that almost made her give up on email marketing





⏰ HIGHLIGHTS FROM THE EPISODE

✨ Ready to build a system where your podcast and email marketing fuel each other?

🕒 4:23 – The role email marketing plays in her business today
🕒 5:58 – What job her email marketing is doing in her content funnel
🕒 7:45 – How she previously ran her podcast-email system
🕒 9:54 – How her podcast + email strategy now works in synergy
🕒 13:17 – Using ChatGPT to create teaser content
🕒 19:42 – How her email system supports launches and sales
🕒 21:24 – Tools & workflows she uses to stay consistent
🕒 25:19 – The impact of her system on audience engagement
🕒 26:33 – Which converts better: podcast or email list?
🕒 29:03 – Should you build an email list before podcasting or do both together?
🕒 31:55 – How she keeps her brand voice intact using AI tools



Online Email Marketing School🎓 -
I believe anyone, including you, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see, confidence and skill come from doing. And in here, that’s how we roll.

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapphirelearninghub
Store - https://sapphirelearninghub.nestuge.com/
-

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

INSIDE THIS EPISODE:
Content creator and marketing strategist Carlissa LeBlanc takes us behind the scenes of how she transitioned from managing social media to building scalable content ecosystems through batch creation and email marketing.

She breaks down how she uses email marketing to build community, generate leads, and connect with her audience — while putting marketing on autopilot. You’ll also learn about the segmentation tools she uses, her favorite metrics to track, and the key lessons she learned during a recent launch.

If you're trying to grow your email list or make your content work harder for your business, this is for you.



GUEST RESOURCES:
😎Guest: Carlissa LeBlanc – Content Creator, Marketing Strategist & Batch Creation Expert

🎙️Podcast: thesidehustlherpodcast.com

Connect on Social Media: https://www.instagram.com/carlidorlynn

Join her online community: http://www.cdcreativecoagency.com/newsletter


🌐Website: www.cdcreativecoagency.com

Flodesk Sign up - www.cdcreativecoagency.com/flodesk




LISTEN OUT FOR:

✅ How she pivoted from social media management to batch content creation

✅ How combining multiple passions shaped her unique business model

✅ How email marketing supports community building and lead generation

✅ Automating marketing and content delivery using email

✅ How segmentation helped her target the right audience

✅ The power of sending emails that deliver real value





📌 HIGHLIGHTS FROM THIS EPISODE:
Want to use email marketing to build community and scale your content creation? Here’s how Carlissa makes it all work — even on autopilot.

⏰ 8:37 – The role email marketing plays in her business.

⏰ 13:54 – The fears and triggers that led her to take email marketing seriously.

⏰ 17:09 – Creating a seamless ecosystem: email + social media working together.

⏰ 25:34 – How she uses content pieces to build powerful lead magnets.

⏰ 27:00 – Her event goals and how she originally planned to sell tickets.

⏰ 28:55 – How giveaways helped her grow her email list.

⏰ 33:58 – The unexpected challenges she faced during her event (and how segmentation played a role).

⏰ 37:30 – The tools she uses for segmentation and automating emails.

⏰ 40:29 – What she would do differently next time.

⏰ 43:08 – Live launches vs evergreen campaigns: what’s better?

⏰ 43:58 – Her favorite email marketing metrics to track.

⏰ 44:49 – How she performs regular audits on her email campaigns.

⏰ 48:44 – A new project she’s working on and what’s coming next.





Online Email Marketing School 🎓-
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on social media.
Email Marketing Course - https://nestuge.com/briefca

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, launch expert and business strategist Yai Haddy shares how she used email marketing to build momentum, nurture her audience, and successfully launch her signature product — the Big Launch File.

From content structuring to channel synergy, she walks us through her launch journey, key lessons, and what she’d do differently if she had to start again.

Whether you’re planning your first launch or want to scale your efforts with email, this episode is your blueprint.



GUEST RESOURCES:

🎙️Guest: Yai Haddy – Business Strategist, Launch Expert, and Creative Director

📌Instagram: Process Toolbox

🌐Website: https://yaihaddy.com

🚀Grab Her Big Launch File😉: https://yaihaddy.com/big-launching

YOU'LL DISCOVER MY EXACT LAUNCH PROCESS & RESULTS (HIGHLIGHTS):

Ready to turn scattered launch efforts into a results-driven system? Tap into the strategies that helped Yai build and sell her Big Launch File!

⏰ 0:32 – Difference between soft launch and hard selling

⏰ 8:39 – The goals she set out for her hard sell strategy

⏰ 10:19 – The number of emails she used for her launch

⏰ 12:00 – Other marketing channels she used besides email

⏰ 13:00 – How she created an ecosystem across platforms that supported her launch

⏰ 14:44 – How she organized her emails from strategy to execution

⏰ 15:16 – How she used social proof and endorsements to boost trust

⏰ 16:20 – The key metric she tracks in her email campaigns

⏰ 26:02 – Lessons learned from launching her Big Launch File — and what she’d do differently

⏰ 31:11 – How she strategically used discounts in email marketing

⏰ 34:50 – Her #1 tip for turning followers into subscribers

Online Email Marketing School 🎓-
I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
To get started, visit our store or find us on social media.
Email Marketing Course - https://nestuge.com/briefcase
LinkedIn - https://www.linkedin.com/company/sapphirelearninghub
Instagram - https://www.instagram.com/sapphirelearninghub

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Email marketing isn’t just about selling—it’s about building a community, fostering meaningful conversations, and driving real conversions. In this episode, Elohor Lucky shares her journey of using themed email series to create structured, result-driven campaigns. Discover how to craft emails that captivate your audience, optimize feedback, and continuously evolve your email marketing strategy.

GUEST RESOURCES:

🎟 Link to Conference: http://thegrowconference.co/register

📌 Instagram: @digitalcreatorchic

🌐 Google: https://thedigitalcreatorchic.com/

READY TO CREATE A HIGH-CONVERTING EMAIL STRATEGY? HERE’S HOW 👇

🕒 2:10 - How she uses email marketing to build engagement and sales.

🕒 3:05 - The challenges that led her to start a themed email series.

🕒 5:26 - How she developed the idea and structure for themed emails.

🕒 13:06 - How long it took to refine her themed email strategy.

🕒 14:34 - The perfect balance between value-driven and sales emails.

🕒 22:50 - Differentiating email-only content vs. content for social media.

🕒 28:40 - Top 3 tips for launching a successful themed email series.

🕒 31:41 - Common mistakes to avoid when starting themed emails.

🕒 35:47 - Storytelling vs. direct selling—which works better in email?

🕒 36:44 - Her #1 tip for writing subject lines that get opened.

Online Email Marketing School 🎓-

I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

To get started, visit our store or find us on social media.

Email Marketing Course - https://nestuge.com/briefcase

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapphirelearninghub

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Email marketing mistakes can cost you leads, engagement, and sales.

In this episode, Felly Day shares the biggest mistakes she made in her email marketing journey and the lessons she learned.

From misaligned messaging to audience fatigue, discover how to optimize your email strategy for better results.

GUEST RESOURCES:

My private podcast - Turn 1 into 10. This will teach you how to DIY your content repurposing strategy so you can start making the most of your old content.

Get it Here: https://fellyday.kit.com/leadmag

LISTEN OUT FOR:

✅ The biggest email marketing mistake Felly made and what she learned.

✅ How launching without warming her list affected her results.

✅ The challenges of a 30-day email campaign and how she stayed consistent.

✅ Building anticipation before selling an offer through content and curiosity.

✅ Connecting with your audience beyond just selling.

✅ Using newsletters and sales emails strategically to maintain engagement.

✅ Promoting an offer for an extended period to increase conversions and referrals.

✅ Attracting the right audience through aligned lead magnets.

✅ The role of summits and speaking gigs in growing an engaged email list.

✅ Handling audience fatigue when they’ve seen your content on multiple platforms.

✅ The difference between email marketing content and social media content.

ABOUT FELLY DAY
Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally.

She loves to dig through your content and pull out all the little nuggets worth repeating. You can usually find her with a cup of tea, a bottle of water, and a 90s R&B playlist banging in the background.

📌 Instagram: instagram.com/fellyday

📌Threads: threads.net/@fellyday

📌 Website: fellyday.com

HIGHLIGHTS FROM THIS EPISODE:

🕒 3:17 - Her biggest fail in email marketing.

🕒 11:05 - How she built connections during the 30-day email challenge.

🕒 13:38 - Attracting the wrong audience with a lead magnet and how to fix it.

🕒 22:39 - The key email marketing metrics she tracks.

Online Email Marketing School 🎓-

I believe anyone, including YOU, can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.

To get started, visit our store or find us on socials.

Store - LINK

LinkedIn - https://www.linkedin.com/company/sapphirelearninghub

Instagram - https://www.instagram.com/sapphirelearninghub

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/