In this data-packed episode, automation expert Teecee breaks down how creators, service providers, and digital business owners can track the right email metrics to grow, engage, and profit — without wasting time or sending random broadcasts. If you’ve been overlooking your email data or unsure how to use it for
business growth, this episode is your goldmine.



👤GUEST RESOURCES

Guest: TeeCee Okore

📸 Link to social: https://www.linkedin.com/in/teeceeokore/

🌐 Website: https://teeceebusinesssolutions.com

Link to community: https://tremendous-artisan-7992.kit.com/3b50c6a4a9

Get her email marketing mastery blueprint: https://shop.teeceebusinesssolutions.com/emailmarketingmastery




LISTEN OUT FOR

✅ The other tools TeeCee uses (outside of email software) for integrating analytics and pulling powerful data.

✅ A real story of a project she worked on — and how not reading data well can cost time and money.

✅ The most overlooked email metric that can drive smart financial decisions.

✅ A simplified breakdown of proper email segmentation and how to segment by interest, people, time zones, or source.

✅ Using CRM tools and Google Analytics to make money-generating decisions.





⏰ EPISODE HIGHLIGHTS

🎯 Open Rate Confessions
🕒 1:34 – The biggest mistake TeeCee has made in email marketing — and what she learned from it

🕒 9:21 – What she does for fun when she’s not automating or structuring funnels (yes, marketers have hobbies too!)

📈 Analytics-Driven Growth
🕒 12:02 – How TeeCee started building her email list and the strategy that helped her grow it

🕒 28:52 – How she tracks her audience’s behavior and reactions using tools like Google Sheets and visual charts (Don't guess — get the data!)

🕒 32:23 – The exact metrics she pays attention to when monitoring subscriber performance

🔥 List Activation & Smart Metrics
🕒 55:12 – Her top 3 strategies for turning a quiet list into an active, engaging community

🕒 01:05:17 – If she had to choose ONE email metric to focus on for long-term impact, this would be it!

🕒 01:06:33 – The clear difference between a “quiet” list and a truly “dead” list (and how to know which one you have)

🎁 BONUS INSIGHT
🕒 01:18:22– How she became the automations queen.




CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign client

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

This week, we’re joined by Beverly, a business owner who has mastered the art of building real email community and connection—not just collecting subscribers.

She shares her journey from feeling unheard in her emails to sparking meaningful conversations and replies. We talk about what community-building through email really means, her go-to lead magnet types, how she selects email service providers, and the impact of switching from traditional list-building to a more intentional, connection-first strategy.

If you're tired of hearing crickets after hitting “send” on your emails, this episode will show you how to create content that actually sparks replies and long-term engagement.

👤 GUEST RESOURCES

Guest: Beverly Walthour

Website: https://www.beverlywalthour.com

Social media: https://www.facebook.com/beverlycwalthour/

Link to community: https://www.facebook.com/groups/christianfemalecoachesandconsultants








🔍 LISTEN OUT FOR

✅ How she used email marketing in the early days of her business

✅ What it felt like when no one was replying to her emails

✅ Her journey into joining her own email list (and why)

✅ How personal audits help her notice shifts in audience engagement

✅ What community-building means beyond vanity metrics

✅ The subtle things she does that invite real replies to her emails

✅ Her experience with email platforms + what features she looks out for

✅ Results from shifting her strategy from list-building to community-building

✅ Her favorite lead magnet types (PDFs, quizzes, or live sessions?)

✅ Evergreen vs. seasonal launches—what works best for her






⏰ HIGHLIGHTS FROM THE EPISODE

✨ Want your emails to spark replies and build real relationships? Listen to these key moments:

🕒 5:30 – The role email marketing plays in her business today

🕒 8:06 – Her experience with seeing email marketing as an echo chamber

🕒 14:13 – What email deliverability means for her and how she tracks it

🕒 20:06 – Was there a particular type of email she decided to send that's focused on community building?

🕒 25:12 – How she ensures her messaging stays on-brand across different passions or offers

🕒 37:22 – Her top 3 tips for shifting from simply building a list to building an email community

🕒 42:35 – Has the shift to community-based emails helped increase her engagement?

🕒 44:38 – The biggest mistake people make with email marketing

🕒 49:42 – What she thinks makes a great subject line that encourages responses and replies



CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram -

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this episode, we chat with Addy, the founder of Encontro Creative, as she unpacks how she uses strategic lead filtering and cozy marketing to build an email list filled with the right people.

She dives into her unique approach to list-building, shares why long-form opt-ins help her pre-qualify leads, and talks about the difference between template vs. plain text emails when it comes to engagement and deliverability. We also get a peek into her popular 7-day email series and her approach to writing emails that connect without relying on clickbait.

Whether you're just getting started with email or looking for ways to attract more aligned subscribers, this episode is packed with insights to grow your list intentionally.




👤 GUEST RESOURCES

Guest: Addy
🌐 Website:
encontrocreative.com/subscribe

📸 Instagram: https://www.instagram.com/encontrocreative?igsh=YzljYTk1ODg3Zg==

🧵 Threads: encontrocreative






🔍 LISTEN OUT FOR

✅ What her small business is all about and how she helps clients
✅ How she's making sure only the right people sign up for her email list
✅ Whether she's tested other lead filtering methods beyond long-form opt-ins
✅ How she builds an email community based on shared values
✅ The impact of lead filtering on her service-based conversions
✅ How her 7-day welcome sequence is structured and why it's intentional
✅ A sneak peek into her “December Recap” email strategy
✅ Whether plain text emails outperform email templates in her experience
✅ Her surprising open rate confession




⏰ EPISODE HIGHLIGHTS

✨ Curious how to attract more aligned subscribers and grow your email list without clickbait? Start here:

🕒 2:47 – How she got started with email marketing in her business
🕒 5:39 – What email marketing looks like in her business today
🕒 8:24 – What her approach looked like before she began filtering leads
🕒 12:47 – How her “lead filtering” method compares to traditional opt-ins
🕒 24:53 – Tools she uses to filter leads + tweaks she’s considering for better results
🕒 28:37 – How this method influences the kind of emails she sends + post-signup filtering
🕒 31:29 – What she’d do differently if starting this again
🕒 33:10 – The role of cozy marketing and lead filtering in her launch performance
🕒 38:10 – Her #1 tip for increasing click rates without clickbait
🕒 42:18 – One piece of advice she’d give anyone just starting with email marketing

CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.

Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram - https://www.instagram.com/sapphirelearninghub/
LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/



Online Email Marketing School🎓 -
I believe an

Support the show

Connect With Host

Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/