Is your business collecting more data than it can use?

Our guests Mukembo Francis Xavier-Tugende, Lydia Tasia, ENGIE Access, and Akampurira Abraham-MTN Uganda discuss the hidden costs of unused data and how intentional analytics can unlock new opportunities for growth.

Question: Are you making the most of your data, or is it just digital clutter?

What’s your strategy for turning information into impact?

00:00 Introduction and Welcome

00:35 Webinar Overview and Agenda

01:03 Keynote: Advanced Analytics for Business Strategies

02:10 Speaker Introduction: Mukembo Francis Xavier

03:07 Data-Driven Business Growth at Tugende

04:21 Operational Research and Risk Management

07:00 Inventory Management and Transportation Optimization

09:38 Fraud Detection and AI Applications

11:39 Challenges in Data Management

14:47 Speaker Introduction: Lydia Tasia

14:53 Data-Driven Expansion Strategies at NG Energy

16:33 Importance of Data Literacy Across Departments

19:09 Speaker Introduction: Betty Kakyo

20:33 Storytelling with Data

22:52 Q&A and Closing Remarks

Industry leaders dive into the transformative influence of AI and data privacy on marketing strategies; Maria Katumba Nabaliisa- Jumia, Miriam Olimi, MTN MOMO, Priscilla Achieng- SEO, content specialist share their insights on leveraging first-party data, the challenges of data privacy, and the exciting future of personalized marketing.

Gain actionable advice and expert perspectives that will help you navigate the evolving landscape of digital marketing.

00:00 Introduction to AI in Marketing

00:22 User-Generated Content and Customer Trust

02:05 Webinar Series Introduction

02:41 Evolution of Content Marketing in a Post-Cookie World

06:31 Jumia Uganda's Strategy on First Party Data

12:19 Telecom Perspective on Data Privacy

16:40 Challenges and Opportunities in Data Privacy

19:13 Successful Campaigns Using First Party Data

21:42 SEO and Data Privacy

35:06 Future of Data Privacy and Marketing

How does your organization use employee feedback to refine its brand communication? #GenZ #FeedbackMatters

00:00 Introduction to Brand Advocacy

00:05 Engaging Gen Z with Authenticity

00:18 The Importance of Fun and Engagement

00:38 Elevating Impact Podcast Introduction

01:41 Effective Internal Communication Strategies

06:24 The Role of Leadership in Brand Advocacy

08:32 Celebrating Employees to Boost Morale

10:06 HR and PR: A Collaborative Approach

11:07 Using Feedback for Continuous Improvement

20:06 The Power of WhatsApp in Internal Communication

24:55 Final Thoughts and Call to Action

Industry leaders share their experiences and strategies on thought leadership and its impact on industry growth. Our CEO Aggie Patricia Turwomwe introduces the session, emphasizing the importance of using thought leadership to drive business, foster innovation, and shape industries.

Speakers include Innocent Kawooya from HiPipo, who discusses financial inclusion and digital transformation; Eden Kironde from TBWA, who talks about building credibility and trust through PR; and Audrey Tumwine from Hercents Consultancy from Sense Consultancy, who focuses on financial literacy. The conversation covers leveraging expertise, building trust, and the role of consistent and authentic communication in shaping industry trends. And Betty Kakyo highlights the significance of storytelling and collaboration in thought leadership.

00:00 Introduction to Thought Leadership

00:13 Building Trust and Credibility

00:32 Challenges Faced by Women in Media

03:58 Keynote Speaker: Innocent Kawooya on Thought Leadership

12:31 Building Credibility in PR: Insights from Eden Chide

20:34 Promoting Financial Literacy: Audrey Florence's Journey

29:27 Key Takeaways and Reflections

34:17 Closing Remarks and Final Thoughts

Join Agile Media Africa as we host an insightful conversation on implementing Diversity, Equity, and Inclusion (DEI) strategies in corporate #communication, PR, and marketing featuring industry experts like David Birungi from Airtel Uganda, Edwin Danze from Next Media, Hope Nyamwiza from Grace Minds Empowerment Initiative, and Betty Kakyo from Agile Media Africa.

Learn about the importance of authentic #representation, the role of inclusive policies, and the practical steps organizations can take to build stronger connections with diverse audiences. This session highlights actionable strategies and the impact of #DEI on business #performance and #brand credibility.

Details

00:00 Introduction to Diversity and Inclusion

01:00 The Importance of Authentic Representation

01:52 Welcome to Agile Media Africa's Webinar

02:21 Exploring DEI Strategies in Corporate Communication

02:58 Challenges and Benefits of DEI Initiatives

04:19 Insights from Industry Experts

05:33 Fostering Inclusive Media and Communication

09:10 Addressing Bias and Cultural Sensitivity

18:17 Disability Inclusion in Media Campaigns

31:38 Final Thoughts and Takeaways

Digital Crisis Communications for Organizations: Strategies and Insights

Aggie Patricia Turwomwe, founder and CEO at Agile Media Africa, hosts a webinar on managing digital crises for organizations. The discussion covers preparation, real-time communications, transparency, data-driven strategies, and proactive customer engagement. Experts Ian Kiryowa, Clifford Mugerwa, Daniel Odaka, and Betty Kakyo share experiences and strategies for managing crises, emphasizing the importance of having a prepared team, leveraging data analytics, and crafting adaptive communication strategies. Real-life case studies, such as handling concert event crises and organizational examples, are highlighted to illustrate effective crisis management practices.

00:00 Welcome and Introduction

00:04 Overview of Digital Crisis Communications

01:37 Introducing the Expert Panel

03:17 Ian Kiryowa on Digital Crisis Management

11:31 Daniel Odaka on Leveraging Data Analytics

19:43 Clifford Mugerwa on Real-Time Crisis Response

27:42 Betty Kakyo on Key Takeaways and Insights

32:56 Closing Remarks and Final Thoughts

Get in touch with us on;LinkedinFacebookand Email at agilemediaafrica@gmail.com

We delve into the transformative impact of COVID-19 on consumer behavior and marketing strategies. Hosted by Aggie Patricia Turwomwe, founder/CEO of Agile Media Africa, this insightful webinar features expert speakers discussing the digital shift, consumer preferences, and the rise of social media in Uganda and beyond. Keynote speakers like Joseph Byaruhanga from Roke Telkom, Lorraine Tukahirwa from Vision Group, and Doreen Nyinomugisha from Housing Finance Bank share their valuable experiences and strategies on navigating the post-pandemic landscape.

Learn about the importance of data, innovation, agility, and how to effectively engage with today's ever-evolving consumer.

00:00 The Internet's Growing Influence

00:19 The Digital Market Landscape

01:10 Impact of COVID-19 on Media and Marketing

01:52 Webinar Introduction and Objectives

04:33 Insights from Joseph Byaruhanga on Digital Shift

11:11 Lorraine Tukahirwa on Media Consumption Transformation

24:24 Betty Kakyo on Brand Strategies Post-Pandemic

28:46 Q&A and Final Thoughts

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Get in touch with us on; Linkedin, Facebook and Email at agilemediaafrica@gmail.com

Exploring the Rise of Podcasting in Africa in this insightful webinar hosted by Agile Media Africa. Gather industry expertise and key findings from a study on the monetization of vision podcasts in Uganda and the growing influence of digital media. Featured speakers include Razia Athman from Vision Group, Felix Byaruhanga from the Uganda Podcasters Association, Tribe Uganda and Kevin Kaija from Next Media AfroMobile and Betty Kakyo Agile Media Africa. They explore the rapid growth of podcasts, the potential for monetization, the role of digital platforms, and the challenges and opportunities in Africa's podcast landscape. Learn how homegrown platforms and local content creators are set to transform storytelling and media consumption across the continent. 01:21 The Rise of Podcasting02:23 Meet the Panelists03:12 The Evolution and Impact of Podcasts05:36 Challenges and Opportunities in Podcasting14:04 Insights from Felix Byaruhanga23:05 The Role of Digital Platforms30:39 Key Takeaways and Future Prospects35:10 Final Thoughts and Closing Remarks