Is your business collecting more data than it can use?

Our guests Mukembo Francis Xavier-Tugende, Lydia Tasia, ENGIE Access, and Akampurira Abraham-MTN Uganda discuss the hidden costs of unused data and how intentional analytics can unlock new opportunities for growth.

Question: Are you making the most of your data, or is it just digital clutter?

What’s your strategy for turning information into impact?

00:00 Introduction and Welcome

00:35 Webinar Overview and Agenda

01:03 Keynote: Advanced Analytics for Business Strategies

02:10 Speaker Introduction: Mukembo Francis Xavier

03:07 Data-Driven Business Growth at Tugende

04:21 Operational Research and Risk Management

07:00 Inventory Management and Transportation Optimization

09:38 Fraud Detection and AI Applications

11:39 Challenges in Data Management

14:47 Speaker Introduction: Lydia Tasia

14:53 Data-Driven Expansion Strategies at NG Energy

16:33 Importance of Data Literacy Across Departments

19:09 Speaker Introduction: Betty Kakyo

20:33 Storytelling with Data

22:52 Q&A and Closing Remarks

Industry leaders dive into the transformative influence of AI and data privacy on marketing strategies; Maria Katumba Nabaliisa- Jumia, Miriam Olimi, MTN MOMO, Priscilla Achieng- SEO, content specialist share their insights on leveraging first-party data, the challenges of data privacy, and the exciting future of personalized marketing.

Gain actionable advice and expert perspectives that will help you navigate the evolving landscape of digital marketing.

00:00 Introduction to AI in Marketing

00:22 User-Generated Content and Customer Trust

02:05 Webinar Series Introduction

02:41 Evolution of Content Marketing in a Post-Cookie World

06:31 Jumia Uganda's Strategy on First Party Data

12:19 Telecom Perspective on Data Privacy

16:40 Challenges and Opportunities in Data Privacy

19:13 Successful Campaigns Using First Party Data

21:42 SEO and Data Privacy

35:06 Future of Data Privacy and Marketing

How does your organization use employee feedback to refine its brand communication? #GenZ #FeedbackMatters

00:00 Introduction to Brand Advocacy

00:05 Engaging Gen Z with Authenticity

00:18 The Importance of Fun and Engagement

00:38 Elevating Impact Podcast Introduction

01:41 Effective Internal Communication Strategies

06:24 The Role of Leadership in Brand Advocacy

08:32 Celebrating Employees to Boost Morale

10:06 HR and PR: A Collaborative Approach

11:07 Using Feedback for Continuous Improvement

20:06 The Power of WhatsApp in Internal Communication

24:55 Final Thoughts and Call to Action