Understand the consumer behavior post-pandemic shift!
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Understand the consumer behavior post-pandemic shift!
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We delve into the transformative impact of COVID-19 on consumer behavior and marketing strategies. Hosted by Aggie Patricia Turwomwe, founder/CEO of Agile Media Africa, this insightful webinar features expert speakers discussing the digital shift, consumer preferences, and the rise of social media in Uganda and beyond. Keynote speakers like Joseph Byaruhanga from Roke Telkom, Lorraine Tukahirwa from Vision Group, and Doreen Nyinomugisha from Housing Finance Bank share their valuable experiences and strategies on navigating the post-pandemic landscape.
Learn about the importance of data, innovation, agility, and how to effectively engage with today's ever-evolving consumer.
00:00 The Internet's Growing Influence
00:19 The Digital Market Landscape
01:10 Impact of COVID-19 on Media and Marketing
01:52 Webinar Introduction and Objectives
04:33 Insights from Joseph Byaruhanga on Digital Shift
11:11 Lorraine Tukahirwa on Media Consumption Transformation
24:24 Betty Kakyo on Brand Strategies Post-Pandemic
28:46 Q&A and Final Thoughts
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Get in touch with us on; Linkedin, Facebook and Email at agilemediaafrica@gmail.com
