More than 30 years ago, Steve Jennings played a pivotal role in introducing the world to the benefits of creatine supplementation at the 1992 Barcelona Olympics.

In this conversation, Steve will share the reason behind why he's now leading the charge with creatine 2.0, and how we can shift our perception beyond the world of gyms and performance sports, and introduce the broader health and wellbeing benefits of creatine to the mass population.

Episode Breakdown:

00:00 - The Genesis of Creatine Supplementation

08:59 - Creatine's Evolution and Its Broader Applications

18:10 - Understanding Mitochondrial Health and Creatine

22:54 - The Future of Creatine: Formats and Innovations

28:05 - Understanding Creatine Stability and Usage

32:08 - Innovations in Liquid Creatine Technology

34:55 - The Future of Creatine in Mainstream Nutrition

39:39 - Challenges in Creatine Manufacturing and Supply Chain

43:39 - The Need for Onshore Manufacturing

46:52 - The Broader Impact of Creatine on Health and Longevity

Links

Connect with Steve Jennings:

steve@helloyeu.com

https://www.linkedin.com/in/sjennings1/

https://www.instagram.com/creatineog/

Connect with Liesl Bernard:

liesl@kalonstaffing.com

https://www.linkedin.com/in/lieslbernard/

www.leadingforwellness.com