E9: Igor Vainshtein: The Founder of the GolfTrak App on The Future of Golf Simulation
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E9: Igor Vainshtein: The Founder of the GolfTrak App on The Future of Golf Simulation
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In this episode, AJ sits down with Igor Vainshtein, the founder of GolfTrak, a unique app offering innovative golf simulation in your pocket. Igor shares his journey, from starting and selling an eCommerce company to founding GolfTrak, a seven-year endeavor now commercially available. They discuss how GolfTrack uses a freemium model to attract a diverse audience, from avid golfers to casual players, and the impact of the recent pandemic on the golf industry.
The episode delves into target audience identification, user feedback from a 15-month beta test, and overcoming customer skepticism about the app's accuracy. Also featured is a detailed analysis of GolfTrak's website, exploring user experience improvements, messaging clarity, and conversion strategies. The conversation wraps up with actionable insights for driving conversion rates and scaling the business through targeted marketing and user engagement.
Connect with Experiment Zone:
Experiment Zone Website
Experiment Zone Resources
Connect with Igor and GolfTrak:
Website
Produced by:
Social Chameleon