In Episode 7 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Jordan Morrow, VP of Data Skills at Pluralsight, where they discuss how to build a truly data-driven organisation, which includes:

• The true definition of data literacy
• An insight into Pluralsight
• How Covid-19 has allowed companies to understand the importance of being data literate when creating a competitive advantage
• The importance of understanding what companies want to do with their data and how to go about building out a road-map to do it!
• The importance of a companies ability to adapt and obtain a data strategy supported by leadership
• How he goes about changing a companies culture and his work with the UN
• What the future holds for world renowned Jordan Morrow!

In Episode 49 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Karen Jean-Francois, Analytics Manager at Cardlytics, where they discuss how people can craft the career they want in Data & Analytics, her humbling career journey so far and how she overcame imposter syndrome, which includes;

• Moving from the Caribbean to Paris to London
• Her struggles of living away from home & her family
• The transition from performing at the European Championships into the world of Data
• Why she hosts the Women In Data Podcast
• How she was awarded the 20 in Data & Technology 2020
• Why she struggled to find her place & voice
• The importance of role models and networking on her career
• How she joined Cardlytics as the only female in the team
• Why she had a huge case of Imposter Syndrome and how she overcame it
• How she realised it was all in her own mind
• Why it prevented her from being promoted despite knowing she was doing great work
• The importance of opening up about Imposter Syndrome
• Why company culture is so important to deal with Imposter Syndrome
• How to go from diagnosis to action (to start addressing the problem)
• The journey from introvert with imposter syndrome to winning industry awards and podcast host
• The technical V commercial debate
• How she almost quit Data & Analytics to become a pastry chef
• That she realized that she had so far let others decide what my career would look like
• The importance of owning your own career and defining what you want it to be
• Her top questions for crafting your career:

1. Where are you at today?
2. Where would you like to be and why?
3. What's stopping you from getting there?
4. How are you going to overcome these blockers?

In Episode 8 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Doug Laney, Data and Analytics Innovation Fellow at West Monroe and renowned Author of Infonomics, where they talk about driving the value of a business through monetizing their data, which includes:

• Doug Laney's journey including his previous work experience and his work now at West Monroe
• An insight into the value businesses can drive from data and being data fluent
• The influence of 9/11 on how businesses viewed their continuity plans and whole system resilience towards data
• The first steps a business should take to monetize their data and the level of investment it will take
• The benefits of data monetization and do the benefits outweigh the costs?
• What do the next 5 years have in store for the renowned Doug Laney!

In Episode 9 of Season 2 on Driven By Data: The Podcast, Kyle Winterbottom is joined by Jason Fairchild, Co-founder, and CEO of tvScientific, where they talk about how data has disrupted the TV advertising sector which includes:

• Jason Fairchild's journey to becoming the co-founder and CEO of tvScientific!
• An insight into tvScientific, the first performance platform for connected T.V!
• How Digital advertising has evolved
• Why T.V marketing will outperform social media marketing!
• What the next few years have in store for Jason Fairchild

In Episode 10 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Bill Schmarzo, Customer Advocate and Data Management Incubation at Dell Technologies, where they discuss how things have gone since his first appearance on the podcast, which includes:

• What his new role at Dell Technologies entails
• Why he's getting the chance to put his money where his mouth is
• Why the transition away from the CIO was required and has happened
• How his prediction that there will be a CDMO (Chief Data Monetization Officer) is unfolding
• How the Data Leader is now the person responsible for quantifying value from Data
• Dell's approach to motivating and guiding organizing to becoming data-focused
• The importance of an organization understanding their data
• Why storing data is not enough and prevents organizations from driving value from their data
• How are organizations applying data and analytics to drive quantifiable benefits

In Episode 11 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Lyndsee Manna, EVP of Strategic Partnerships at Arria NLG, where they discuss how natural language technology is helping to humanize data, which includes:

• An introduction into Lyndsee’s background and journey to her role at Arria!
• The role Arria has in allowing data to reveal insights by automatically generating language content from your data.
• Why Lyndsee sees the importance of humanizing data!
• The importance of being insights-driven rather than data-driven!
• An insight into how our brain processes different types of data!
• How humans, working alongside technology provides the best value for organizations.
• How technology can allow us to be more human again!
• How Covid-19 has caused a revolution within data.
• The economic value Arria brings to organizations!

In Episode 12 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Nathan Hungenberger, CTO & EVP Science at Known where they discuss the importance of getting the balance right between science and creativity, which includes;

• The importance of data science in making better creative
• Why adopting the scientific methodology is crucial
• The tangible benefits of experimentation
• How to incorporate experimentation into an already hectic workload/schedule
• How focusing on the science methodology makes it easier to build data science teams
• The importance of optimizing creativity and what role data science plays in this
• How he built a successful team of 125 people
• The timescales to success
• Real-life success stories

In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes:

• What customer-centricity really means
• The shift from product-oriented strategies to a customer-centric strategy
• How to be truly customer-centric
• How to identify your best customers
• How to acquire, develop & retain customers
• How to build relationships with your customers
• The biggest mistakes organizations make that prevent them from being truly customer-centric
• Why is so much data collected by companies but unused
• The role of personalisation and experimentation
• How the pandemic has changed things in regards to customer valuations
• What drove him to write his book