In this production-focused episode, hosts Edita Bandur (Business English Teacher) and Darko Mareš (Portrait Photographer), welcome Mirta Jušič, a Croatian documentary producer who shares her practical experience managing international shoots across former Yugoslav countries, revealing the cultural and logistical challenges of cross-border filmmaking.

Mirta talks about how budget constraints have forced production professionals to become "octopuses" - taking on multiple roles from producer to fixer to cultural mediator. Through specific examples, she illustrates how generational differences and cultural nuances affect team dynamics when working with international crews.

The conversation becomes particularly valuable for business owners when Mirta discusses documentary-style marketing content, sharing case studies of how businesses can leverage authentic storytelling to build their brand presence.

Key moments:

• Managing cultural differences between Croatian, Serbian, and Bosnian production teams
• How budget cuts have reshaped production roles and responsibilities
• Practical challenges of international shoots (logistics, legal, compliance)
• Using documentary techniques for business marketing content
• Building successful teams across generational and cultural divides

A practical conversation for documentary filmmakers working internationally, business owners considering documentary-style marketing, and anyone interested in how cultural sensitivity affects creative collaboration across borders.

Connect with Mirta on LinkedIn: https://www.linkedin.com/in/mirtajusic/

Her company website: https://mirtaprodukcija.hr/

Portfolio example: https://www.youtube.com/watch?v=r8Z641JpFpQ

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