In the first episode of the year, Julie and Dave unpack the shifting realities of online marketing and business software. They dive into the idea of the "great decoupling," exploring how AI-powered search tools like ChatGPT are disrupting the long-standing relationship between SEO and website traffic. The conversation also takes a critical look at AI-driven advertising, questioning its efficiency—especially for niche B2B markets where, for now, hands-on, manual management still comes out on top.

The episode taps into a common frustration many businesses face: investing heavily in software without seeing meaningful returns. From Red Evo's perspective, technology alone isn't the answer. Julie and Dave make the case for prioritising human experience and expertise over fully automated solutions, emphasising that even the most powerful tools require skilled guidance to deliver real value.

The takeaway? Investing in software is smart—but investing in the expertise needed to use it effectively is smarter.

We finally managed to record a new episode and we promise to properly ressurect the podcast in 2026. In the meantime, we hope you enjoy our 2025 recap.

More AI chit chat in this eposide and Dave has a rant about fibre to the premises broadband not working very well, then working really well, then not working very well.

In this episode Cam has more thoughts on AI and despite the title, it is moderately interesting. Dave has a rant about the way SaaS businesses lie about pricing and how B2B marketing can and perhaps should be edgy.

In this episode, new boy Cameron/Cam/C tells us why he just doesn't care. We also do some B2B/B2C comparisons and explore the similarities and differences. We think that, given this was Cameron/Cam's first day, he did quite well.

When it came to the time to record this episode Dave was struggling to get enthusiastic. However, Stu beat him into submission, and this is the end result. You can decide if they should have gone to the pub instead.