Marketing shouldn’t be a cost, but it's seen that way by many.

Jeremy Laight is a fractional CMO who helps companies find the inefficiencies others miss.

📌 What you’ll learn:

– Where marketing spend goes wrong

– How to cut waste and still scale

– How to position marketing as an investment

🕒 Timestamps:

00:00 Jeremy’s background

03:10 Common budget mistakes

06:30 Quick wins vs. long-term gains

11:00 Redefining value in marketing

James Coughlan knows that the stakes are high when marketing in a private equity environment.

As CMO of Astrak, he shares lessons from navigating brand strategy, commercial pressure, and leadership accountability, all at once.

📌 What you’ll learn:

– The mindset that helps CMOs stay relevant

– What founders expect in PE environments

– Career advice James would give — and take back

🕒 Timestamps:

00:00 Career story

03:45 Commercial leadership

06:20 Personal development & missteps

10:50 Brand building in high-stakes environments

Dirtea didn’t just grow, it educated, impacted and scaled with precision.

Jessica Salmanpour, now CEO, shares the story of how Dirtea became the UK’s No.1 mushroom tea brand. She unpacks the critical decisions that shaped their growth — from rethinking team structure to anchoring brand around education and customer outcomes.

📌 You’ll learn:

– Why early team structures don’t scale

– How to turn wellness education into brand power

– How Jessica balanced operations, marketing, and growth as CEO

🕒 Timestamps:

00:00 - 01:50 Introduction to Dirty's Success
01:50 - 03:02 Core Values Driving Growth
03:02 - 04:22 Personal Journey into Mushrooms
04:22 - 05:59 Customer Impact Stories
05:59 - 07:58 Importance of Product Integrity
07:58 - 09:44 Social Media's Role in Education
09:44 - 11:01 Navigating Competition in the Market
11:01 - 12:40 Challenges of Scaling the Business
12:40 - 14:05 Building Strong Supplier Relationships
14:05 - 15:25 Future Plans for Expansion