Diary of The Search Queen Titelbild

Diary of The Search Queen

Diary of The Search Queen

Von: Sonja Pototzki-Raymond
Jetzt kostenlos hören, ohne Abo

ZEITLICH BEGRENZTES ANGEBOT. Nur 0,99 € pro Monat für die ersten 3 Monate. 3 Monate für 0,99 €/Monat, danach 9,95 €/Monat. Bedingungen gelten. Jetzt starten.

Über diesen Titel

A raw and real podcast where Sonja Pototzki-Raymond (aka Sonja The Search Queen) shares her journey through business, motherhood, and resilience—alongside powerful insights into SEO, Google Ads, and building unshakeable strength through life’s toughest moments.

© 2025 Diary of The Search Queen
Management & Leadership Ökonomie
  • Episode 23: Why He Risked Everything to Build a Gym That Changes Lives
    Oct 29 2025

    Running three businesses, raising two kids, and leading a community of 700+ members? It sounds like a lot, because it is. But today’s guest, Pumen from Champions Gym, shows us exactly what resilience, leadership, and heart really look like.

    From fighting in the ring as a teen to building one of WA’s most respected combat sports communities, Pumen’s journey is about way more than Muay Thai. It’s about purpose, discipline, identity, and staying the course when things get hard.

    Whether you’re a business owner, a parent, or someone searching for the next version of you, this episode will land deep.

    We Talk About:

    The unexpected love story that sparked Champions Gym

    How martial arts became a vehicle for confidence, resilience, and purpose

    Building a business from the ground up, and the real costs along the way

    Losing (and finding) your identity after walking away from something you love

    Balancing parenthood, partnership, and purpose without burning out

    Navigating the challenges of digital marketing in a sea of “promises” that don’t deliver

    Why professionalism, presence, and people-first values built a brand with staying power

    About Champions Gym:
    Champions Gym has transformed thousands of lives through Muay Thai, boxing, and strength training, with a focus on community, discipline, and inner strength. Founded by Pumen and Whitney, it now spans three locations across Perth.

    Connect with Champions Gym:

    Website: championsgym.com.au

    Instagram: @championsgym

    Want more?

    Follow Sonja on Instagram: @sonjathesearchqueen
    Book your free Salon Scaling Demo today
    Download the Google Ads + SEO checklist
    Follow me on Instagram: @sonjathesearchqueen
    Explore more at: sonjathesearchqueen.com
    Loved this episode?

    Tag me @sonjathesearchqueen with your biggest takeaway! And if it helped you make a smart next step in your strategy please leave a 5-star review. It helps the podcast reach more salon owners like you.

    Because resilience isn’t built in perfect moments, it’s forged in the fire. 🔥

    Mehr anzeigen Weniger anzeigen
    29 Min.
  • Episode 22: Google Ads or SEO? The Secret to Filling Salon Chairs Fast 💇‍♀️✨
    Oct 22 2025

    Ever wondered if Google Ads or SEO is better for your salon?

    In this solo episode, I’m diving deep into the question I get asked the most, “Which one should I do first?”

    Here’s the truth: choosing the wrong strategy (at the wrong time) can waste your money and your momentum. But when you get it right? It’s the difference between empty chairs and a waitlist.

    Whether you’re a brand new salon or a seasoned business owner planning your next expansion, this episode breaks down exactly how to use Google Ads + SEO to grow without the overwhelm.

    In this episode, I share:

    • Why Google Ads is a powerful now strategy for bums on seats
    • The #1 mistake salons make when running ads (and how to fix it)
    • How SEO works differently and why it’s your long-term engine
    • What type of salons are ready to use both strategies together
    • Why some campaigns flop and others fly (hint: it’s not luck)
    • The real cost breakdown and when each is most profitable


    Whether you’re stuck posting every day with nothing to show for it or just tired of inconsistent bookings this is your permission slip to stop guessing and start growing.

    Want more?

    Book your free Salon Scaling Demo today: https://offer.sonjathesearchqueen.com/salon-scaling-system

    Download the Google Ads + SEO checklist: google.com/url?q=https://sonjathesearchqueen.com/google-ads-and-seo-checklist/&sa=D&source=editors&ust=1761120765018170&usg=AOvVaw0sSOzweOtqeVSfxbma5K89


    Follow me on Instagram: @sonjathesearchqueen

    Explore more at: sonjathesearchqueen.com

    Loved this episode?
    Tag me @sonjathesearchqueen
    with your biggest takeaway! And if it helped you make a smart next step in your strategy please leave a 5-star review. It helps the podcast reach more salon owners like you.

    Here’s to smart search strategies and fully booked days ✨

    Mehr anzeigen Weniger anzeigen
    9 Min.
  • Episode 21: Get 50 Qualified Salon Leads in 90 Days 💇‍♀️🚀
    Oct 15 2025

    If you’ve ever had one week of fully booked appointments followed by a week of crickets — this episode is for you.

    I’m diving deep into the science of keeping your salon chairs full all year round. In this episode, I share why relying on social media and word of mouth alone keeps you stuck in the feast-or-famine cycle, and the proven systems I use to help salon owners build predictable lead flow, consistent bookings, and a client base that truly values their expertise.

    From understanding Google as your 24/7 “silent salesperson” to creating retention systems that keep clients coming back, I’ll show you exactly how to create the financial and time freedom you started your salon for in the first place.

    In This Episode, I Cover:

    Why “predictable marketing = predictable bookings”
    The biggest mistake salon owners make with their lead generation
    How Google Ads + SEO can bring in high-quality clients on autopilot
    The real ROI of marketing that works (and how to stop undercharging for your time)
    The 3 systems that keep salon chairs full:
    1️⃣ Lead Flow
    2️⃣ Retention
    3️⃣ Scaling Wisely
    How to build a client base that values your expertise, pays premium pricing, and stays loyal

    Are you ready to take control of your visibility, stand out in your industry, and create lasting impact? Book your free Salon Scaling Demo today: https://offer.sonjathesearchqueen.com/salon-scaling-system

    Key Quote

    “Keeping your salon chairs full doesn’t happen by luck — it happens by design. When you treat Google like the business development arm of your salon, that’s when you start getting your time and freedom back.”

    Follow Sonja The Search Queen
    Instagram: https://www.instagram.com/sonjathesearchqueen/?hl=en
    LinkedIn: https://www.linkedin.com/in/sonja-pototzki-raymond/
    Facebook: https://www.facebook.com/sonjathesearchqueen/ | https://www.facebook.com/thesearchrepublic/
    TikTok: https://www.tiktok.com/@sonjathesearchqueen
    Apple Podcast: https://podcasts.apple.com/au/podcast/diary-of-the-search-queen/id1815923828
    Spotify: https://open.spotify.com/show/157G6kAL8knOATrTNTohcs?si=f74babd25ec94561

    If You Loved This Episode

    Subscribe to Diary of the Search Queen
    Leave a 5-star review to help more salon owners find these conversations
    Share this episode with a fellow salon owner who’s ready to stop relying on socials and start showing up where their dream clients are searching

    Mehr anzeigen Weniger anzeigen
    12 Min.
Noch keine Rezensionen vorhanden