Running three businesses, raising two kids, and leading a community of 700+ members? It sounds like a lot, because it is. But today’s guest, Pumen from Champions Gym, shows us exactly what resilience, leadership, and heart really look like.

From fighting in the ring as a teen to building one of WA’s most respected combat sports communities, Pumen’s journey is about way more than Muay Thai. It’s about purpose, discipline, identity, and staying the course when things get hard.

Whether you’re a business owner, a parent, or someone searching for the next version of you, this episode will land deep.

We Talk About:

The unexpected love story that sparked Champions Gym

How martial arts became a vehicle for confidence, resilience, and purpose

Building a business from the ground up, and the real costs along the way

Losing (and finding) your identity after walking away from something you love

Balancing parenthood, partnership, and purpose without burning out

Navigating the challenges of digital marketing in a sea of “promises” that don’t deliver

Why professionalism, presence, and people-first values built a brand with staying power

About Champions Gym:
Champions Gym has transformed thousands of lives through Muay Thai, boxing, and strength training, with a focus on community, discipline, and inner strength. Founded by Pumen and Whitney, it now spans three locations across Perth.

Connect with Champions Gym:

Website: championsgym.com.au

Instagram: @championsgym

Want more?

Follow Sonja on Instagram: @sonjathesearchqueen
Book your free Salon Scaling Demo today
Download the Google Ads + SEO checklist
Follow me on Instagram: @sonjathesearchqueen
Explore more at: sonjathesearchqueen.com
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Tag me @sonjathesearchqueen with your biggest takeaway! And if it helped you make a smart next step in your strategy please leave a 5-star review. It helps the podcast reach more salon owners like you.

Because resilience isn’t built in perfect moments, it’s forged in the fire. 🔥

Ever wondered if Google Ads or SEO is better for your salon?

In this solo episode, I’m diving deep into the question I get asked the most, “Which one should I do first?”

Here’s the truth: choosing the wrong strategy (at the wrong time) can waste your money and your momentum. But when you get it right? It’s the difference between empty chairs and a waitlist.

Whether you’re a brand new salon or a seasoned business owner planning your next expansion, this episode breaks down exactly how to use Google Ads + SEO to grow without the overwhelm.

In this episode, I share:

• Why Google Ads is a powerful now strategy for bums on seats
• The #1 mistake salons make when running ads (and how to fix it)
• How SEO works differently and why it’s your long-term engine
• What type of salons are ready to use both strategies together
• Why some campaigns flop and others fly (hint: it’s not luck)
• The real cost breakdown and when each is most profitable

Whether you’re stuck posting every day with nothing to show for it or just tired of inconsistent bookings this is your permission slip to stop guessing and start growing.

Want more?

Book your free Salon Scaling Demo today: https://offer.sonjathesearchqueen.com/salon-scaling-system

Download the Google Ads + SEO checklist: google.com/url?q=https://sonjathesearchqueen.com/google-ads-and-seo-checklist/&sa=D&source=editors&ust=1761120765018170&usg=AOvVaw0sSOzweOtqeVSfxbma5K89

Follow me on Instagram: @sonjathesearchqueen

Explore more at: sonjathesearchqueen.com

Loved this episode?
Tag me @sonjathesearchqueen
with your biggest takeaway! And if it helped you make a smart next step in your strategy please leave a 5-star review. It helps the podcast reach more salon owners like you.

Here’s to smart search strategies and fully booked days ✨

If you’ve ever had one week of fully booked appointments followed by a week of crickets — this episode is for you.

I’m diving deep into the science of keeping your salon chairs full all year round. In this episode, I share why relying on social media and word of mouth alone keeps you stuck in the feast-or-famine cycle, and the proven systems I use to help salon owners build predictable lead flow, consistent bookings, and a client base that truly values their expertise.

From understanding Google as your 24/7 “silent salesperson” to creating retention systems that keep clients coming back, I’ll show you exactly how to create the financial and time freedom you started your salon for in the first place.

In This Episode, I Cover:

Why “predictable marketing = predictable bookings”
The biggest mistake salon owners make with their lead generation
How Google Ads + SEO can bring in high-quality clients on autopilot
The real ROI of marketing that works (and how to stop undercharging for your time)
The 3 systems that keep salon chairs full:
1️⃣ Lead Flow
2️⃣ Retention
3️⃣ Scaling Wisely
How to build a client base that values your expertise, pays premium pricing, and stays loyal

Are you ready to take control of your visibility, stand out in your industry, and create lasting impact? Book your free Salon Scaling Demo today: https://offer.sonjathesearchqueen.com/salon-scaling-system

Key Quote

“Keeping your salon chairs full doesn’t happen by luck — it happens by design. When you treat Google like the business development arm of your salon, that’s when you start getting your time and freedom back.”

Follow Sonja The Search Queen
Instagram: https://www.instagram.com/sonjathesearchqueen/?hl=en
LinkedIn: https://www.linkedin.com/in/sonja-pototzki-raymond/
Facebook: https://www.facebook.com/sonjathesearchqueen/ | https://www.facebook.com/thesearchrepublic/
TikTok: https://www.tiktok.com/@sonjathesearchqueen
Apple Podcast: https://podcasts.apple.com/au/podcast/diary-of-the-search-queen/id1815923828
Spotify: https://open.spotify.com/show/157G6kAL8knOATrTNTohcs?si=f74babd25ec94561

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