In this episode of Data Planet, host Emma Davis interviews Keal Blache, Vice President of Global Partnerships and Strategy at vivenu. They explore how the experience economy is being reshaped by modern, API-first ticketing infrastructure that powers sports, entertainment, and live events at scale, positioning vivenu as the invisible layer enabling data-driven commerce similar to how Stripe supports payments and Shopify supports e-commerce.

A key theme is how behavioral signals and first-party data—from ticket purchases to add-ons like merchandise, travel, and premium experiences—are transforming fan engagement into a more seamless, high-value journey for both organizations and audiences.

The conversation also dives into the evolving role of personalization in live experiences, including how venues can segment audiences such as students, alumni, donors, and first-time buyers to deliver tailored offers while carefully balancing trust, relevance, and the “creepy line” in data-driven marketing.

Ultimately, the episode highlights how connected data ecosystems in sports and entertainment are driving loyalty, emotional connection, and repeat engagement by making experiences more intuitive, memorable, and personalized without losing authenticity.

vivenu website: https://vivenu.com

In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye.

They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibility Act but also significant missed revenue opportunities.

Mike breaks down what digital accessibility actually means in practice, from screen reader compatibility to keyboard navigation and accessible design systems, and explains how AudioEye combines AI-driven automation with expert human audits to identify and resolve accessibility barriers at scale. He also shares how businesses can instantly fix a large percentage of WCAG-related issues through automation while using human-led expertise to address more complex challenges, ultimately improving usability, SEO performance, and customer experience.

AudioEye website: https://www.audioeye.com

In this episode of Data Planet, host Emma Davis interviews Zeb Couch, Chief Revenue Officer of LeadGenius, a global B2B data intelligence company that combines AI and human-in-the-loop research to deliver precise, compliant, and enriched contact data for revenue and marketing teams.

Zeb breaks down how modern go-to-market strategies are failing due to outdated, US-centric data models and explains why international coverage gaps and rigid segmentation are creating major inefficiencies for enterprise sales and RevOps teams.

He also introduces AdGenius, LeadGenius’ activation platform, which connects audience data across channels like LinkedIn, Google, Meta, TikTok, and Reddit to improve targeting, unify attribution, and reduce wasted ad spend across fragmented media ecosystems. Together, these insights reveal how modern revenue teams can improve efficiency, reduce acquisition costs, and build smarter, cross-channel growth systems in an increasingly complex digital landscape.

LeadGenius website: https://www.leadgenius.com/

In this episode of Data Planet, host Emma Davis interviews Keith Zubchevich, President and CEO of Conviva. They explore how businesses are adapting to the rapid rise of AI-driven customer experiences and why real-time measurement is becoming critical to long-term digital success.

Keith shares how Conviva evolved from optimizing streaming video performance for major media companies to helping enterprises monitor and improve AI agent interactions at scale, highlighting the importance of understanding real customer behavior rather than relying solely on traditional funnel models.

The discussion also examines the risks of “silent churn,” where customers abandon frustrating digital experiences without providing feedback, and how reducing friction—even by minutes—can significantly improve conversion outcomes and strengthen long-term customer loyalty.

Conviva website: https://www.conviva.com

In this episode of Data Planet, host Emma Davis interviews Sandy Pell, Senior Director of Corporate Marketing at Invoca, an AI-powered conversation intelligence platform for revenue teams.

They explore how Invoca helps B2C brands connect fragmented contact center interactions with first-party data to create seamless, high-conversion customer experiences.

Sandy breaks down how the company uses AI to unify signals across the digital buyer journey, enabling marketing and contact center teams to better understand intent and accelerate conversions.

Invoca website: https://www.invoca.com

In this episode of Data Planet, host Emma Davis interviews Britni Gallello, Senior Vice President of Product and Customer Marketing at Basis Technologies, a global advertising automation and media software provider that helps brands and agencies unify planning, campaign execution, reporting, and data insights across programmatic, search, social, and CTV channels.

They explore how marketers can harness AI to shift from manual campaign tasks to strategic growth initiatives and why deep audience understanding and personalized messaging are essential in today’s data‑rich landscape.

Britni shares actionable insights on how mastering AI tools and prompt experimentation can empower teams to scale efficiently without adding headcount, and she explains why evolving alongside technology is critical to maintaining relevance and value in the marketing profession.

Basis Technologies website: https://basis.com

In this episode of Data Planet, host Emma Davis interviews Lauran Hundshamer, Vice President of Enrollment and Marketing at St. Catherine University. They explore how modern enrollment marketing strategies are evolving in higher education, from redefining recruitment funnels to leveraging data-driven targeting and connected TV advertising.

Lauran shares insights into how universities can build strong value propositions, segment audiences effectively, and use measurable KPIs such as cost per acquisition and return on ad spend to guide smarter marketing investments.

The conversation also highlights the importance of campus visits and engagement as leading indicators of enrollment success, as well as the role of retention data and lifetime value thinking in sustaining long-term institutional growth.

St. Catherine University website: https://www.stkate.edu

In this episode of the Data Planet podcast, host Emma Davis interviews DeAnna Ransom, Chief Growth Officer at Betterbot.

DeAnna shared insights on how Agentic AI is transforming property management by enhancing efficiency, scalability, and resident experience. Discover how Betterbot's innovative approach supports growth from startups to large portfolios and the strategic planning involved.

Betterbot's website: https://www.betterbot.com