• DTF is booming and more businesses are jumping in.
  • DTF is much easier than older methods like screen printing.
  • Barrier to entry is lower with 'production friendly' equipment under $15k.
  • Full-Digital Apparel that looks, feels and washes great is 'easy' to make.
• If you're feeling squeezed on price, overwhelmed by competition, or stuck on how to grow this episode is for you.

• Custom t-shirt businesses are more common than even just a decade ago.
• People have a 'friend' or 'cousin' with a cricut.
• Customer expectations are all over the place a "Why is this shirt $30 when the guy down the street sells it for $15?".
• Social media makes everyone look busy, even if they aren't making money.

• Just because everyone's cousin makes shirts, doesnt mean they are good at it.
• Most 'side-hustlers' give up or cannot deliver.
• The business isnt 'easy' so YOU putting in the work will be around when others won't.
• The barrier to entry to be profitable is still high enough that its not for everyone.
• You can still produce a high-quality custom logo apparel for the same price or cheaper than stores sell blank apparel.

• Racing to the bottom on price.
  • You will NEVER be the cheapest. "There is hardly anything in this world that some man cannot make a little worse and sell a little cheaper."
• Undercharging because they don't know how to break down costs and margins.
  • Know your numbers!
  • Consider other costs - website, accounting software, credit card fees.
• No Systems in place to make sure your business runs well
  • No workflows
  • No pricing structure
  • No Schedules
  • No delegation
  • No CRM
• Trying to do it all: artwork, printing, packaging, selling - without delegation or efficiency.

• Find Your Differentiator: Custom designs? Rush jobs? Better garments? Customer service? Find 1-3 core differentiators and talk about them all the time.
• Find Your Niche What is your ideal customer or product? Push towards that and spend less time trying to compete beyond.
• Charge What You're Worth: Because of the above, you can (and should) charge more than others.
• Tighten Production: Tips to streamline (pre-press setups, batching jobs, designated work zones).
  • Less mistakes
  • Faster delivery
  • Less waste
• Customer Experience
  • Personal delivery
  • Handwritten thank yous
  • Reorder reminders
  • Birthday / Anniversary

• Don't be Amazon / Walmart You can't beat the lowest price, but you can offer the best experience / quality.
  • People will want to buy from YOU / Your Business... because you are not the big business.
• Get Referrals Working
  • Script for asking for referrals
  • Remind people again
  • Give/Get program
• Leverage What You Already Have
  • Upsells / bundled product
• Be the best on the block
  • You would be surprised on how many people havent truly mastered their craft, be a master. Experiment, practice, play, learn.
• Invest in an Efficiency (repeat): Set goals for single efficiencies you can invest in (even if it's small.)
  • Additional heat presses
  • Accounting software
  • CRM
  • Ecom Store

• You don't need to be the best at everything, just the most dialed-in for your customers.
• Think efficient and excellent, not big and chaotic.
  • You don't need to be the master of an entire catalog of products, just be fantastic at a handful.
• If you are struggling to compete with lower priced competitors, consider changing how to are getting your business or what you sell.
  • Only offer premium quality apparel
  • Look for a niche or type of customer that is going to be less price concerned.
  • Purchase apparel from the 'cheap' competition to see how you can offer a better product (and sell against that.)

Challenge: What's one thing you can fix in your pricing or workflow this week?

In this episode of the Custom Apparel Startups Podcast, host Marc Vila is joined by Michael Palme and Austin Gordon from Taylor to discuss how direct mail can be a game-changer for custom apparel, sign, and promotional product businesses. While digital marketing gets a lot of attention, direct mail remains a powerful and underutilized tool for targeting new customers, retaining existing clients, and cutting through the clutter of online ads.

Michael and Austin break down how direct mail works, how to effectively use data to reach the right audience, and how you can integrate it with digital advertising for even greater results. Whether you’re a startup looking to establish your brand or an established business aiming for the next level, this episode will give you practical strategies to expand your reach and increase sales.

Topics Covered in This Episode:
✅ Why direct mail still works in a digital world
✅ How to use data to target the perfect audience for your business
✅ The cost of direct mail—how much should you budget?
✅ How to track results and measure ROI
✅ The best types of mail pieces for apparel and sign businesses
✅ Combining direct mail with digital ads for maximum impact
✅ How to start a direct mail campaign—step-by-step guide
✅ Common mistakes to avoid when using direct mail marketing

Listen now and learn how to use direct mail to take your business to the next level!

📩 Have questions or want to connect? email us at marketing@coldesi.com.

In this episode, we dive into the exciting world of entrepreneurial spirit with a focus on launching a custom t-shirt business. We'll explore a practical, step-by-step guide designed for beginners eager to make a mark in the t-shirt industry, even with little to no prior experience. Whether you've dabbled in t-shirt sales or are just curious about this creative venture, this episode is your gateway to starting a successful side hustle immediately.

We’ll dissect a downloadable document that outlines six actionable strategies that have proven successful for startups across the country. From leveraging your personal network to making smart use of social media and local community engagement, we cover all the bases to ensure you're well-equipped to start generating business right away.

Join us as we reveal the secrets to turning referrals into sales, using everyday interactions as promotional opportunities, and why something as simple as a well-timed text message or a social media post can be incredibly effective. If you're ready to start making money by selling custom t-shirts, this episode will provide you with the knowledge and inspiration to hit the ground running. Tune in to transform these insights into action and start achieving your dreams today!

In this insightful episode, we sit down with Trevor and Trent Walden, the pioneering duo behind the Walden Bros., an Alaskan t-shirt shop specializing in Direct to Film (DTF) printing and embroidery. As they navigate the intricacies of the customization industry, the Walden brothers share their journey of transforming an idea to a successful family business.

Key Discussion Points:

Taking ideas and going for it: The Walden Bros. recount their initial days, emphasizing the importance of good ideas, family and hard work.

Taking Risks: Trevor and Trent delve into early wins and losses that helped make the business it is today.

Building a Brand: The brothers explain their approach to creating a strong brand identity that resonates with their customers.

Customer Engagement: They highlight strategies for engaging customers and personalizing experiences to foster loyalty and repeat business.

Challenges and Triumphs: The conversation also covers hurdles they've faced, how they've overcome them, and the lessons learned along the way.

This episode not only provides a behind-the-scenes look at running a successful customization business but also serves as a guide for entrepreneurs eager to carve out their own niche in the competitive industry of bespoke products. Join us as Trevor and Trent Walden lay down the blueprint for aspiring customizers looking to expand their horizons.

In this episode, we delve into the exciting world of Direct to Film (DTF) printing and how you can transition your screen-printing shop to embrace this innovative technology. We'll start by explaining what DTF printing is and why it's gaining popularity. Next, we'll break down the investment costs involved, giving you a clear picture of what to expect financially.

We'll explore the wide variety of materials you can print on with DTF and detail the essential equipment you'll need to get started.

Wondering if you should keep your screen-printing machines?
We'll weigh the pros and cons to help you make an informed decision.
Additionally, we'll discuss other important factors to consider during the transition, provide insights into the current DTF market, and guide you on how to obtain a sample DTF print to see the quality for yourself.

Whether you're a seasoned screen-printer or new to the industry, this episode is packed with valuable information to help you navigate the switch to DTF printing. Tune in and learn how to expand your printing capabilities and stay ahead in the competitive market.

In this insightful episode of Custom Apparel Startups, we welcome Howard Potter back to discuss the nuances between Direct to Film (DTF) printing and traditional Screen Printing. With his deep-rooted knowledge from A&P Master Images, Howard breaks down the pros and cons of each technology, helping entrepreneurs make informed decisions tailored to their business needs.

The conversation begins with an overview of each printing method’s technical demands and operational scopes. Howard elaborates on the initial investment costs, ease of operation, and scalability potential of DTF and Screen Printing, giving listeners a comprehensive comparison.

Highlighting key factors like print quality, production speed, and cost-effectiveness, Howard shares his firsthand experiences with both methods. He discusses how DTF offers flexibility and precision with lower setup times, making it ideal for small to medium runs.

Conversely, Screen Printing is celebrated for its economic benefits in large batch productions and its lasting print quality.

Further, Howard addresses common misconceptions and challenges associated with each method, such as the steep learning curve of Screen Printing and the upfront costs associated with transitioning to or starting with DTF.

Listeners will come away with a clear understanding of which printing method might best suit their current operations and future growth plans, armed with Howard Potter’s practical advice and industry insights. Whether you're a startup in the apparel industry or looking to expand your existing setup, this episode serves as an essential guide to mastering these popular printing techniques.

In this compelling follow-up episode of Custom Apparel Startups, we're delighted to welcome back Howard Potter, of A&P Master Images, for another deep dive into the world of custom apparel. This time, Howard sheds light on the troubles encountered when starting a t-shirt business and shares invaluable advice for both new and established entrepreneurs in the industry.

Kicking off the episode, we tackle one of the most daunting questions for newcomers: "Which machine to buy?" We stress the importance of broad research and caution against getting tunnel-visioned on a single technology. The landscape of apparel printing is vast and choosing the right equipment is crucial for your business's specific needs and goals.

Growth is a central theme of our conversation. Howard underscores the necessity of forward-thinking, particularly in terms of spatial planning. Anticipating future expansion is vital; many businesses struggle because they run out of room or fail to utilize their current space efficiently. He offers practical tips on scanning your property and equipment regularly to identify items that can be repurposed or removed, thus making way for essential upgrades or additions.

Howard also introduces the concept of "temporary fixes" for immediate problems, but he warns against relying on these for too long. The discussion moves towards a critical analysis of production, time, and space utilization. He advises that operating at 95% capacity is a clear sign that expansion is overdue. Ideally, businesses should start thinking about improving their space or equipment when they hit the 70-75% threshold to avoid stagnation and ensure continuous growth.

Beyond the technical aspects of running a t-shirt business, Howard emphasizes the foundation of any successful venture: providing excellent service, treating people right, creating outstanding products, and committing to education and transparency. These principles, he argues, are non-negotiable for long-term success in the custom apparel industry.

This episode is a treasure trove of insights for anyone looking to navigate the challenges of starting or expanding a t-shirt business. Howard Potter's expertise and candid advice make it a must-listen for entrepreneurs eager to make their mark in the world of custom apparel.

Here is the list of tips for growing your business:

• Get the right equipment for YOUR business
• Consider the space you have to work and make sure you have room to grow
• If you are not using things or running out of room, be sure to scan your space and see how you can improve efficiency
• Consider your % output / % time / % space
  • If you are at 95% production / space ... you need to expand
  • Really you should be improving space / equipment at 70-75% rather than waiting
• Simple rules for growth
  • Provide great service
  • Treat people right
  • Create a great product
  • Educate your customer
  • Be transparent