On this episode of Crosby's Cru, we sit down with Rick George for a conversation about leadership, culture, and what it really takes to build something that lasts.

From the changing landscape of college athletics to the pressure of leading major programs, Rick shares lessons on standards, decision-making, legacy, and staying grounded through success and adversity.

Along the way, we open bottles with meaning including wines tied to celebration, memory, and the moments worth slowing down for.

This is a conversation about more than football. It's about people, purpose, and the standards we choose to live by.

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In this episode, we’re bringing the tradition, the competition, and a little bit of chaos to the table. We kick things off by diving into a blind tasting chosen from of our NCAA Bracket style Elite Eight wines—from crisp Vinho Verde to Bordeaux powerhouse Château Pontet-Canet.

We pair wines with classic Derby food, then head into the two-minute warning: a mint julep build-your-own challenge, complete with crushed ice hacks, spritz variations, and a strong case against overdoing the simple syrup.

A quick sports survey of the past month and a reveal of our favorites round out the episode. So whether you are betting on the track or what’s in your glass—kick back and sip along with us.

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Opening Day in baseball starts with hot dogs and beer... but behind the scenes, it might end with Napa Cabernet and big conversations. In this relaxed livestream-style episode of Crosby's Cru, we talk MLB Opening Day, the hidden wine culture around baseball, and what the executive side of the sport may actually look like through Holly & Keith's connection to Noah Garden.

• We also get into:
• Ballpark food + wine pairings
• Whether MLB secretly has a wine culture
• What insiders might actually be drinking on Opening Day

Which baseball personalities we should pursue for future episodes?

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This week on Crosby’s Cru, football, golf, and wine come together.

As we celebrate The Players Championship, we explore the surprising intersection between Mason’s kicking mechanics, golf shot trajectories, and the structure and balance found in great wine.

The episode begins with a blind tasting featuring an Anderson Valley Pinot Noir, the Hourglass Blue Line Estate Cabernet Sauvignon, and a classic Left Bank Saint-Julien Bordeaux. From there, we connect the wines to some of the game’s most compelling players — including Rory McIlroy, Scottie Scheffler, and Collin Morikawa — and discuss how precision, patience, and focus shape champions across sports.

Along the way we share stories from Mason’s early days golfing, how those mechanics translated to his NFL kicking career, and how small measurements — yards, inches, and ounces — sharpen the mind in all three worlds.

We finish with a Tennessee bourbon nod to Justin Thomas and make our predictions for this year’s Players Championship.

Football. Golf. Wine. One conversation where it all intersects.

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What happens when a Super Bowl champion trades cleats for corkscrews?

This week, Mason Crosby welcomes former Packers teammate and Super Bowl champion Will Blackmon to Crosby’s Cru. From sharing a locker room in Green Bay to building Wine MVP and launching his own label, Blackmon Cellars, Will’s journey is a masterclass in reinvention.

With the Winter Olympics as our backdrop, we explore the parallels between qualifying, competing, and medaling — and what it takes to build a second act with the same championship mindset.

From bonds formed on the field to stories shared over wine, this episode is about legacy, friendship, and the most valuable memories still ahead.

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Co-hosted by winemaker Keith Emerson and wine expert Holly Emerson, this episode dives into the world of Super Tuscans through a blind tasting that puts Mason on the hot seat. We taste two Super Tuscans — one entry-level and one legendary — alongside a domestic red blend with a similarly power-driven style, all while Mason reflects on his own Super Bowl victory.

By the end of the episode, you’ll understand how Super Tuscans rose from outsiders to icons, why they’re among the world’s most collected wines, and how greatness — in wine and football — is forged by those willing to challenge the playbook.

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🏈🍷 Playoff Edition Alert! Molly is up for our Pro-Am Blind Tasting!

We’re drinking wines that pair with regional cuisine for each of the AFC/NFC contenders and diving into our predictions

Plus:

⚡ 2-Minute Drill on trending wine culture

🍴 Pairings to keep everyone engaged with the game on

Play along and see if you can guess the wines! #CrosbysCru #BlindTasting #WineAndFootball #RaiseYourGlass

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Drew Bledsoe knows what it means to reach the top — early. The youngest quarterback ever named to a Pro Bowl, Drew later saw his very first wine vintage earn a spot on Wine Spectator’s Top 100.

In this episode of Crosby’s Cru, Drew shares how excellence, loyalty, and long-standing relationships have shaped both his football career and his winery. From honoring the franchises he played for to giving real ownership and recognition to his winemaker, this conversation goes beyond accolades to explore what it means to build something the right way — where everyone involved rises together.

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