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  • Ep#28 - Leaving the C-Suite: Choosing Impact Over Corporate Identity | Joe Patneaude, Founder & Executive Coach

    Ep#28 - Leaving the C-Suite: Choosing Impact Over Corporate Identity | Joe Patneaude, Founder & Executive Coach
    Sep 27 2026
    What happens when the career you spent 25 years building no longer feels like the future you want?For Joe Patneaude, the answer required one of the hardest leadership decisions of his career: stepping away from the corporate world after decades in financial services, including senior C-suite leadership roles, and redefining what success and identity meant to him.Joe began his career in the mailroom of a mutual fund company and worked his way into senior leadership, eventually serving in roles including Chief Operating Officer and Chief Compliance Officer. Along the way, he also built financial practices, an insurance agency, an adult education business, and other ventures.But eventually, something changed.Joe realized that what energized him most throughout his career wasn't the title, the paycheck, or even the business itself. It was helping other people learn, grow, and become more successful.The difficult part was recognizing that the corporate identity he had built over 25 years had become part of how he defined himself.𝐒𝐨 𝐉𝐨𝐞 𝐛𝐞𝐠𝐚𝐧 𝐚𝐬𝐤𝐢𝐧𝐠 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐞𝐭 𝐨𝐟 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬:👉What do I actually want from the next 20–25 years of my career?👉What are my values?👉What does success really look like?👉And who am I if I no longer have the C-suite title?In this episode of Create the Future with Rick Williams, Joe and Rick explore the leadership decision to leave corporate life and build a career around broader impact.𝐉𝐨𝐞 𝐬𝐡𝐚𝐫𝐞𝐬 𝐡𝐨𝐰 𝐡𝐞: 👉 Went from the mailroom to the C-suite in financial services👉 Recognized that his corporate career was no longer aligned with his personal values👉 Faced the fear of giving up financial stability and professional identity 👉 Evaluated the financial and practical risks of leaving corporate employment 👉 Learned that sometimes the hardest part of a major decision isn't the financial risk—it's letting go of who you have been 👉 Discovered that his greatest motivation was helping other leaders grow👉 Reframed success around impact rather than title 👉 Uses regular values assessments to make sure his work continues to align with what matters most 👉 Encourages leaders to distinguish between simply inflating a business and creating sustainable growth 👉 Talks about delegation, structure, values, leadership development, and creating organizations that don't depend entirely on the leader One of the most powerful ideas in this conversation is that a career decision isn't always about choosing between two jobs.Sometimes, it's about deciding who you want to become next.------------------------𝐀𝐁𝐎𝐔𝐓 𝐉𝐎𝐄 𝐏𝐀𝐓𝐍𝐄𝐀𝐔𝐃𝐄:Joe Patneaude is a Certified Financial Educator (CFEd®), Certified Executive Coach and Mentor (CECM), and founder of JP Coaching.After approximately 25 years in financial services—including a journey from the mailroom to C-suite leadership—Joe now works with business owners and leaders to help them achieve meaningful, sustainable growth.His work includes executive coaching, leadership development, delegation, team development, operational improvement, and business scalability. His STAR Scalability℠ Method focuses on Strategy, Team, Assets, and Rewards, with an emphasis on building stronger teams, creating effective systems, and scaling without burnout.Joe's LinkedIn profile describes his focus as helping financial practice leaders “scale without losing what matters.”Learn more about Joe and JP Coaching:https://jpcoachingnow.com/𝐀𝐁𝐎𝐔𝐓 𝐑𝐈𝐂𝐊 𝐖𝐈𝐋𝐋𝐈𝐀𝐌𝐒 & 𝐂𝐑𝐄𝐀𝐓𝐄 𝐓𝐇𝐄 𝐅𝐔𝐓𝐔𝐑𝐄 𝐏𝐎𝐃𝐂𝐀𝐒𝐓:Rick Williams is the host of Create the Future Podcast with Rick Williams, a podcast focused on leadership, decision-making, and the difficult choices that shape organizations, careers, and lives.Each episode explores the real-world decisions leaders have faced—what made the decision difficult, how they evaluated the risks and opportunities, what they learned, and what other leaders can take away from the experience.The goal is simple: help leaders make better decisions today so they can create a better future tomorrow.Rick Williams is also an author and speaker focused on leadership and decision-making.Learn more about Rick Williams and Create the Future Podcast:https://rickwilliamsleadership.com/Subscribe to Create the Future with Rick Williams for more conversations about leadership, difficult decisions, business growth, and the choices that shape the future.
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    41 Min.
  • Ep#23 - How Leaders Make Better Decisions When the Future Is Uncertain | Tom Doorley, CEO of Sage Partners | Rick Williams

    Ep#23 - How Leaders Make Better Decisions When the Future Is Uncertain | Tom Doorley, CEO of Sage Partners | Rick Williams
    Aug 21 2026
    In this episode of Create the Future with Rick Williams Podcast, Tom Doorley shares powerful lessons from decades of leadership, strategy, entrepreneurship, consulting and corporate governance—including difficult decisions he made in his own career and the strategic decisions he helped major companies navigate.Tom Doorley is the CEO of Sage Partners, a strategy and governance advisory firm, and an experienced entrepreneur, advisor to senior leadership teams, board member and operating manager. He previously co-founded Braxton Associates, which ultimately became part of Deloitte Consulting. His career has focused on helping leaders identify the “Big Things” facing their organizations and turn strategy into action and value.This conversation is about something every CEO, founder, business owner and senior executive faces: making important decisions when you don't have all the answers.Tom explains why leaders need to slow down, challenge their assumptions, seek advice from people with different perspectives, understand what is really driving their business, and recognize when what worked yesterday will not work tomorrow.He also shares a fascinating story from his work with Howard Schultz and Starbucks, when the company was considering expansion into Japan. The question appeared to be whether the Japanese partner and locations were right. But Tom discovered that the more important question was whether Starbucks had a business model and value proposition that could successfully travel beyond its existing market.The lesson: before making a big strategic move, make sure the thing that made you successful can actually scale.In this episode, you'll learn:• How leaders can make better decisions when the future is uncertain• Why slowing down can lead to better strategic decisions• How to challenge your own assumptions before making a major decision• Why leaders should seek advice from trusted people inside and outside the organization• How to protect yourself against the downside when making a major career or business move• The strategic lesson Tom learned from advising Starbucks and Howard Schultz• How to determine whether a business model or value proposition can scale• Why leaders need to distinguish between a real opportunity and a “shiny object”• Why growing companies sometimes need to “jump the chasm” to reach their next stage of growth• How resource allocation decisions can determine the future of a business• How experienced advisors can help leaders navigate complex strategic decisions• How leaders can use their teams, advisors, values and risk preferences to find the best path forward• Why the future is something leaders can actively create through the decisions they make todayA powerful leadership lessonOne of the central ideas in this conversation is that a leader's job is not to have every answer.A leader's responsibility is to bring the right people together, listen carefully, challenge assumptions, understand the organization's goals and risk preferences, and work with others to discover the best path forward.As Rick Williams puts it, leaders create the future through the decisions they make today.That is the heart of Create the Future Podcast with Rick Williams.About Tom DoorleyTom Doorley is the CEO of Sage Partners and has extensive experience as an entrepreneur, strategy advisor, senior leadership advisor, board member and operating manager. He co-founded Braxton Associates, which grew into a global consulting business before becoming part of Deloitte Consulting. Tom has also served in senior board and governance roles and authored Value-Creating Growth.Tom's work focuses on strategy, governance, growth and helping leaders turn important ideas into action and measurable impact.Learn more about Tom Doorley and Sage Partners through the links below.https://www.sagepartners.net/thomas-doorleyhttps://www.linkedin.com/in/tomdoorley/About Create the Future with Rick Williams PodcastCreate the Future with Rick Williams Podcast is a leadership podcast for CEOs, founders, business owners, senior executives and aspiring leaders.Rick Williams speaks with leaders about the difficult decisions, challenges, failures, turning points and experiences that shaped how they lead.The goal is simple: learn from the decisions other leaders have made so you can make better decisions yourself.If you're responsible for leading a company, growing an organization, managing people or making decisions that will shape the future, subscribe to Create the Future with Rick Williams Podcast.Remember: You create the future by the decisions you make today.
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    38 Min.
  • Ep#26 - How Leaders Make High-Stakes Decisions Before They Have All the Answers | Stephanie Oestreich, Managing Director, Myeloma Investment Fund | Rick Williams

    Ep#26 - How Leaders Make High-Stakes Decisions Before They Have All the Answers | Stephanie Oestreich, Managing Director, Myeloma Investment Fund | Rick Williams
    Sep 16 2026

    What would you do if you had the opportunity to fund a potentially transformative cancer treatment—but the science wasn't proven yet?

    For Stephanie Oestreich, PhD, MPA, this isn't a hypothetical question. As Managing Director of the Myeloma Investment Fund, she helps evaluate early-stage biotech companies developing innovative approaches to multiple myeloma. The challenge is balancing scientific potential, financial risk, due diligence, and—above all—the fund's ultimate mission: helping accelerate a cure for patients.

    In this episode of Create the Future Podcast with Rick Williams, Stephanie explains how she approaches some of the most difficult decisions in high-stakes investing.

    She shares why the fund's "North Star" is so important, how she evaluates opportunities when there is still significant uncertainty, and why the goal isn't simply to eliminate risk—but to understand, make it transparent, and find ways to mitigate it.

    Stephanie also takes us inside the investment process: analyzing the landscape, bringing in scientific, medical, legal, intellectual-property and financial expertise, conducting extensive due diligence, and ultimately bringing the information together for a composite decision by the investment committee.

    One of the most compelling leadership lessons comes from Stephanie's experience as a violinist. She describes the leader as a conductor—someone who doesn't need to personally play every instrument, but must understand enough about each contribution to bring the entire team together and create something greater than any individual could produce alone.

    You'll also hear how this approach applies to emerging technologies such as in vivo CAR-T, where the potential impact could be enormous but important questions remain unanswered. Stephanie explains how leaders can evaluate that kind of opportunity without pretending the risk doesn't exist.

    This conversation is ultimately about much more than biotech or investing. It's about decision-making under uncertainty, managing risk, aligning a team around a North Star, and having the courage to pursue opportunities where the outcome is not yet proven.

    ------------------------------

    𝐀𝐁𝐎𝐔𝐓 𝐒𝐓𝐄𝐏𝐇𝐀𝐍𝐈𝐄 𝐎𝐄𝐒𝐓𝐑𝐄𝐈𝐂𝐇:

    Stephanie Oestreich, PhD, MPA, is Managing Director of the Myeloma Investment Fund (MIF), the venture philanthropy arm of the Multiple Myeloma Research Foundation. She leads the fund's investment strategy and brings more than two decades of experience across biopharma, biotech, business development, strategic alliances, venture investing, and healthcare innovation.

    Stephanie earned her PhD in biochemistry from Harvard Medical School and an MPA from Harvard Kennedy School. She has held leadership roles at companies including Novartis, Roche/Genentech, Galecto, Mnemo Therapeutics and Evotec, and has also worked in venture investing. She is additionally a faculty member at MIT and a semi-professional violinist who has performed with orchestras at Carnegie Hall and other international venues.

    The Myeloma Investment Fund invests in promising companies, clinical assets and technologies with the goal of advancing new therapies for multiple myeloma. It uses a venture-philanthropy model in which returns are reinvested into the fund to support future research and development.

    𝐀𝐁𝐎𝐔𝐓 𝐑𝐈𝐂𝐊 𝐖𝐈𝐋𝐋𝐈𝐀𝐌𝐒 & 𝐂𝐑𝐄𝐀𝐓𝐄 𝐓𝐇𝐄 𝐅𝐔𝐓𝐔𝐑𝐄 𝐏𝐎𝐃𝐂𝐀𝐒𝐓:

    Create the Future Podcast with Rick Williams is a leadership podcast for executives, entrepreneurs and leaders who are making difficult decisions that shape the future of their organizations—and sometimes their own lives.

    Host Rick Williams explores the real-world decisions behind leadership, growth, innovation, risk, culture and organizational change.

    Each episode features leaders who have faced consequential choices and shares the lessons, frameworks and experiences that can help other leaders make better decisions.

    Because the future isn't something we simply wait for.

    We create the future by the decisions we make today.

    Learn more about the Create the Future podcast at RickWilliamsLeadership.com
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    44 Min.
  • Ep#25 - From Burnout to Purpose: How Mary Grothe Made the Decisions That Changed Her Life | Mary Grothe, Founder & CEO of Sunday Salon | Rick Williams

    Ep#25 - From Burnout to Purpose: How Mary Grothe Made the Decisions That Changed Her Life | Mary Grothe, Founder & CEO of Sunday Salon | Rick Williams
    Aug 18 2026

    How do you make difficult decisions as a leader when your career, company, health, family, or future is at stake?

    In this episode of Create the Future with Rick Williams Podcast, Mary Grothe shares the difficult leadership and life decisions that took her from burnout, relentless business success and a painful company exit to a new life built around faith, family, service, purpose and freedom.

    Mary Grothe is the Founder & CEO of Sunday Salmon, a nonprofit in Castle Rock, Colorado, and the author of "Destination; Remarkable: Surviving the Dark Side of Success". She has built and scaled multiple companies, served as a chief revenue officer, and experienced firsthand the pressure that comes with high achievement and executive leadership.

    Her story raises an important question for every leader: How do you know when it is time to make a difficult decision—and how do you make that decision wisely?

    In this conversation, Mary explains the decision-making framework she now uses to evaluate difficult choices. She writes down the possible decisions, considers the potential short-term challenges and long-term outcomes, visualizes what life will look like after each decision, considers who else will be affected, and ultimately asks herself one critical question:

    Does it give me peace?

    Mary and Rick also explore the connection between leadership, burnout, personal identity, organizational responsibility and purpose. Mary shares why she believes leaders should not confuse who they are as individuals with their role as CEO or founder—and how building a strong leadership team helped her move away from carrying everything herself.

    In this episode, you'll learn:

    • How to make difficult decisions when the stakes are high

    • A practical decision-making framework for leaders and CEOs

    • How to evaluate the short-term challenges and long-term consequences of a decision

    • Why leaders should visualize the possible outcomes before making a major decision

    • How to recognize when success is coming at the expense of your well-being

    • How burnout can force leaders to reconsider what success really means

    • Why leaders should separate their personal identity from their company or job

    • How trusted advisors, spouses and leadership teams can improve decision-making

    • Why successful leaders don't try to make every decision alone

    • How delegation and a strong leadership team can reduce executive burnout

    • The role of faith, service and purpose in Mary's new leadership philosophy

    • How difficult seasons can ultimately lead to personal growth and a more meaningful life

    -------------------------------------------------------------

    About Mary Grothe:

    Mary Grothe is a faith-based leader, Founder & CEO of Sunday Salmon, bestselling author, keynote speaker and host of the Fearless Faith Radio Show. Her work focuses on leadership, faith, purpose, personal growth and using marketplace talents in service to others.

    Her book Destination; Remarkable: Surviving the Dark Side of Success explores the darker side of achievement and the journey toward a more meaningful definition of success.

    Learn more about Mary Grothe:

    https://www.marygrothe.com/

    Connect with Mary on LinkedIn:

    https://www.linkedin.com/in/marygrothe

    -------------------------------------------------------------

    About Create the Future with Rick Williams Podcast:

    Create the Future Podcast with Rick Williams is a leadership podcast about the decisions, experiences and lessons that shape leaders and organizations.

    Rick Williams speaks with business leaders, entrepreneurs and other accomplished professionals about the difficult decisions they have faced—and what those decisions taught them about leadership, business, resilience and creating the future.

    If you're a CEO, business owner, senior executive, entrepreneur or aspiring leader, subscribe to Create the Future Podcast with Rick Williams for conversations about making better decisions and becoming a more effective leader.
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    37 Min.
  • Ep#01 - Trusting Your Inner Compass When Everything Is Falling Apart | Aasha LaCount, CEO of Beyond EQ | Rick Williams

    Ep#01 - Trusting Your Inner Compass When Everything Is Falling Apart | Aasha LaCount, CEO of Beyond EQ | Rick Williams
    Sep 12 2026
    What would you do if your business was generating $60,000 a month—but you knew in your gut that it was no longer the right business to build?Most leaders are taught to recognize opportunity, pursue growth, and keep pushing when things get difficult.But what happens when the harder—and potentially more courageous—decision is to let go of something that is already working?That is the leadership decision Aasha LaCount faced.Aasha is the Founder & CEO of Beyond EQ, where she works with leaders and organizations on emotional intelligence, leadership performance, decision-making, and the human factors that can affect business performance. Her current work focuses heavily on helping leaders identify internal issues that can affect teams, performance, retention, and growth.But getting to this point was anything but straightforward.After losing her job in 2021, Aasha started her own business and built a functioning direct-to-consumer business around technology and online courses. Then came a series of wake-up calls.She began realizing that the business she had built might no longer be aligned with where she was going.The problem?She was afraid to leave it.She ultimately made the difficult decision to let the business go and move more fully into working with corporate leaders.And here's the part that makes this story especially relevant to leaders:The business was generating approximately $60,000 a month when she made the decision.In this episode of Create the Future with Rick Williams, Aasha and Rick explore what it really takes to make a difficult leadership decision when the numbers, the outside opinions, and your own fear may all be pulling you in different directions.𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞, 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬:• How leaders recognize when a successful business or strategy is no longer aligned?• Why leaders sometimes need to let go of what is working to make room for what comes next?• The courage required to make a major business pivot• How fear can keep leaders holding on too long?• Why trusting yourself matters when making high-stakes decisions?• How to use advisors without surrendering your own judgment?• How difficult decisions can reveal which advisors and relationships you can truly trust?• The role of emotional intelligence in leadership and decision-making• How leaders can recognize the difference between intuition, fear, and old patterns?• Why Aasha believes leaders need an “inner compass”?• Why purpose, impact, relationships, and legacy can matter just as much as financial results?• How leaders can continue moving forward even when they are afraid?One of the most powerful lessons from Aasha's story is that a decision isn't necessarily wrong simply because it doesn't produce the outcome you originally expected. Sometimes the decision gives you alignment. Sometimes it gives you a lesson. Either way, leaders can learn from it and move forward.Aasha's story is a powerful reminder that leadership isn't only about knowing when to push forward.It's also about knowing when to stop, step back, listen, and choose a different path.-------------------------------𝐀𝐁𝐎𝐔𝐓 𝐀𝐀𝐒𝐇𝐀 𝐋𝐀𝐂𝐎𝐔𝐍𝐓Aasha LaCount is the Founder & CEO of Beyond EQ and an expert in emotional intelligence and leadership development. In the conversation, Aasha explains that she has spent more than a decade coaching and teaching emotional intelligence and leadership development, along with more than two decades as a hospitality and business consultant.Her work has evolved from her own experiences as a CEO and leader—including recognizing the disconnect between what she was teaching leaders and what she was experiencing personally. That realization became part of the foundation for her work with Beyond EQ.Today, Beyond EQ positions emotional intelligence as a business-performance issue, working with leaders and teams to identify internal challenges that can affect decision-making, leadership, retention, and performance.Aasha's story is ultimately about more than emotional intelligence. It is about resilience, self-awareness, courage, difficult decisions, and having the confidence to change direction when the path you are on is no longer the path you are meant to build.𝐀𝐁𝐎𝐔𝐓 𝐑𝐈𝐂𝐊 𝐖𝐈𝐋𝐋𝐈𝐀𝐌𝐒 & 𝐂𝐑𝐄𝐀𝐓𝐄 𝐓𝐇𝐄 𝐅𝐔𝐓𝐔𝐑𝐄 𝐏𝐎𝐃𝐂𝐀𝐒𝐓Rick Williams is a leadership speaker, author, and corporate leader and the host of the Create the Future Podcast with Rick Williams podcast.Create the Future is a forum for leaders to share real stories about difficult decisions they've made for their companies, organizations, and sometimes themselves.Each episode explores the decisions leaders face, how they approached them, what they learned, what worked, what didn't, and what other leaders can take away from the experience.Because the ...
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    31 Min.
  • Ep#07 - How Leaders Make Tough Decisions When the Risk Is Real | Larry Gulko, Founder of Brand New Day Retreat | Rick Williams

    Ep#07 - How Leaders Make Tough Decisions When the Risk Is Real | Larry Gulko, Founder of Brand New Day Retreat | Rick Williams
    Aug 13 2026

    What gives a leader the courage to leave a secure position, start over, and pursue a vision that others may not understand?

    In this episode of Create the Future with Rick Williams, Rick sits down with Larry Gulko, the Founder of BRAND: NEW DAY Retreat, for a candid conversation about leadership, courage, difficult decisions, entrepreneurship, and knowing when it is time to take a different path.

    Larry shares the story of a pivotal leadership decision in his career: leaving a senior position when his vision no longer aligned with the organization's leadership and culture. With a young family and no job, he took the risk of starting his own business based on a belief that he could create something better.

    The conversation goes well beyond entrepreneurship. It explores what it really takes to make tough leadership decisions, how leaders evaluate risk, when to trust their instincts, how to deal with uncertainty, and why great leaders sometimes have to make decisions that are uncomfortable in the short term to create a better future.

    In this episode, you'll learn about:
    • How leaders make difficult decisions when the outcome is uncertain
    • Finding the courage to leave a successful but misaligned organization
    • Knowing when your personal vision no longer fits the organization's leadership or culture
    • Taking calculated risks when you have family and financial responsibilities
    • How leaders can turn uncertainty into opportunity
    • Why successful leaders need to challenge the status quo
    • The importance of listening to people who may see a situation differently than you do
    • Building trust by giving people permission to speak honestly
    • Why complacency can be dangerous for leaders and organizations
    • How brand leadership, customer loyalty and business growth are connected
    • Lessons from working with senior leaders and major organizations

    About Larry Gulko

    Larry Gulko is the Founder of BRAND: NEW DAY Retreat, a one-day brand-building thought leadership retreat designed for leadership teams that want to take a fresh look at their brand and move their business forward.

    Larry has spent his career helping organizations strengthen their brands, build customer loyalty and drive growth. His experience includes working with senior leaders and major organizations on brand strategy, growth and leadership challenges.

    Learn more about Larry and BRAND NEW DAY:

    brandnewdayretreat.com

    About Create the Future with Rick Williams

    Create the Future with Rick Williams is a leadership podcast focused on the real-world decisions that shape organizations, careers and the future.

    Hosted by Rick Williams, the podcast gives leaders an opportunity to share the stories behind the difficult decisions and tough calls they have made — for their companies, their organizations and sometimes for themselves.

    Rick's goal is simple: to share practical leadership lessons from real experiences so that today's leaders can become better decision-makers and more effective leaders.

    Rick Williams is a deeply experienced corporate leader, management consultant, company founder, board member, thought leader and author. He works with leaders through speaking, thought leadership and board service, with a particular focus on helping leaders navigate challenges and make difficult decisions.

    The future of your organization is shaped by the decisions you make today.

    Learn more about Rick Williams and Create the Future:

    https://rickwilliamsleadership.com/
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    40 Min.
  • Ep#24 - The Courage to Choose More When Life Is Already Full | Lisa Woodruff, Founder & CEO of Organize365 | Rick Williams

    Ep#24 - The Courage to Choose More When Life Is Already Full | Lisa Woodruff, Founder & CEO of Organize365 | Rick Williams
    Aug 5 2026

    What do you do when your life is already full—but you still have a dream worth pursuing?

    In this episode of the Create the Future Podcast, Rick Williams sits down with Lisa Woodruff, Founder and CEO of Organize 365, author, speaker, and business leader, to explore the courage it takes to make a life-changing decision when you already have a career, a business, and a family to care for.

    Lisa shares the story behind her decision to pursue a PhD while continuing to lead her business and manage the many responsibilities of family life. The conversation goes beyond time management and organization—it explores ambition, priorities, personal growth, and the difficult choices we have to make when something truly matters to us.

    In this episode, you'll learn:

    • How to make difficult life-changing decisions

    • Why you sometimes have to create space for what matters most

    • How to pursue meaningful goals when life is already busy

    • The importance of choosing your priorities intentionally

    • How leaders balance ambition, responsibility, and personal growth

    • Why courage often means choosing the harder path

    • How a major life decision can change your perspective and your future

    Whether you're an entrepreneur, executive, parent, business owner, or simply at a crossroads in life, this conversation offers valuable insights into making courageous decisions, finding purpose, and creating room for the things that matter most.

    Guest: Lisa Woodruff

    Founder & CEO of Organize 365

    Author | Speaker | Business Leader

    Learn more about Lisa:

    https://organize365.com

    Learn more about Organize 365:

    https://organize365.com

    Subscribe to the Create the Future Podcast for inspiring conversations with entrepreneurs, executives, founders, and leaders who share the decisions, challenges, and experiences that shape their future.
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    36 Min.
  • Ep#10 - Validate First, Build Second: The Startup Lesson Behind an Electric Bus Company | John Walsh, Founder & CEO of Endera Corp | Rick Williams

    Ep#10 - Validate First, Build Second: The Startup Lesson Behind an Electric Bus Company | John Walsh, Founder & CEO of Endera Corp | Rick Williams
    Aug 3 2026

    What if the biggest mistake entrepreneurs make is building the product before they know customers actually want it?

    In this episode of the Create the Future Podcast, Rick Williams sits down with John Walsh, Founder and CEO of Endera, to explore what it really takes to build, validate, and scale a company in the rapidly evolving electric vehicle industry.

    John shares lessons from his entrepreneurial journey, including the importance of validating customer demand before investing heavily in a product. He discusses product-market fit, learning from startup failures, building high-performing teams, raising capital, scaling manufacturing, and making better decisions as a founder.

    In this episode, you'll learn:

    • Why entrepreneurs should validate demand before building

    • How to reduce startup risk through customer discovery

    • The importance of product-market fit

    • What startup failures can teach you about building better businesses

    • How to build and scale a high-performing team

    • Lessons on fundraising, delegation, and leadership

    • How to navigate the opportunities and challenges of the electric vehicle industry

    Whether you're an entrepreneur, startup founder, CEO, investor, or business leader, this conversation offers practical lessons on innovation, customer validation, leadership, and building companies that solve real problems.

    Guest: John Walsh

    Founder & CEO of Endera

    Learn more about Endera:

    https://www.enderamotors.com

    Subscribe to the Create the Future Podcast for conversations with entrepreneurs, executives, innovators, and leaders who share the ideas and decisions shaping the future.
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    38 Min.